Marketing Management

Marketing Management

Marketing is one of the traditional operational functions in companies around the globe and focuses on the promotion of sales. Students who choose the Marketing Management study program will not only learn the essential methods and acquire the necesary tools, but will also obtain comprehensive insights into market oriented business management based on practical problems companies find themselves confronted with.

Career Options

Product manager, marketing or sales manager, retail sales and marketing staff positions, employment with a consulting firm or free lance marketing consultant

Courses

The Marketing Management study program offers the following specialized courses:

  • MKT 300 Foundations of Marketing
  • MKT 500 Market Research and Consumer Behavior
  • MKT 501 Business-to-Business Marketing
  • MKT 600 International Marketing
  • MKT 601 Strategic Marketing Management
  • MKT 603 Marketing Management Seminar