Under the academic management of MBS-professor Dr. Frank Seger, the participants from Hamline University completed an intensive program. With the American guests, the subjects such as "Doing Business in Germany" and "European Integration" were first dealt with. In addition to events on globalization issues, internationalization and risk management, company visits were also on the program.

After an introduction into the subject of "Hidden Champions" (global leaders in specialist sectors that are not known to the majority of the public), the participants visited EOS GmbH, a leader in laser-sinter technology. The participants also visited the BMW World in Munich including a guided tour and a discussion with the Marketing Manager for BMW motorbikes.