Certificate Course C-Level-SalesYou want to sell complex products or projects at the highest level? Do you want to act on an equal footing with your contact persons with a lot of background knowledge regarding the internal structures of your customers and decision-making processes in complex companies? Our Executive Education Program "C-Level-Sales" equips you with important knowledge and helpful methods to be successful in sales.
- Generation of a value story based on the strategic objectives and associated key business requirements of a customer
- Various distribution strategies well-matched with organizational and competitive structures
- Understanding, sorting out and using the internal structures of a complex company
- Understanding decision-making processes in complex companies
- The finance and accounting aspects of a purchase (virtual goods, difference OPEX-CAPEX, cross border transfer pricing, ...)