Chief Digital Officer - Studium München

C-Level-Program | CDO Program - Bring digital spirit into companies

Digitalization – one of the biggest buzzwords of current times – is already transforming how we live and work. It presents companies with the opportunity to develop and improve existing business models and the chance to position themselves for a successful future. While most big players have long since identified the opportunities of digitalization, many small and medium-sized enterprises continue to lag behind. Our program qualifies you as Chief Digital Officer; nothing stands in the way of the digital transformation of your company.

Key Facts
Chief Digital Officer

October 7, 2020 - February 18, 2021
Munich and Silicon Valley (USA)
Program Fee Phase 1
12,000 Euro (plus VAT)
Program Fee Phase 2
12,000 Euro (plus VAT)
Extra-occupational training

Course Content and Objectives

This will enable you to travel your digital transformation journey step by step, based on figures collected from digital pioneers’ experiences. This work includes examining key indicators and parameters (KPIs) and making organizational adjustments to implement your digital agenda.
Finally, taking your own company as a reference case, you will draw up a solid and specific concept to drive digitalization forward in your business.

Meet digital champions in Silicon Valley
The second phase of the programme will take you on a three-day visit to the “heart of innovation”: Silicon Valley, California. You will swap ideas with start-up founders and digital experts by shadowing CDOs and through company visits and excursions, giving you the chance to experience “digital spirit” for yourself. Building on these new experiences, you will then develop specific ideas and take-away points for your company. You can also look forward to a varied and entertaining fringe programme, giving you the chance to discover fascinating must-see spots in the Californian metropolis of San Francisco. 
During your stay in San Francisco and Silicon Valley, you will be accompanied by Simone Lis, Matchlabn founder and chief matchmaker. A specialist in corporate innovation and start-up matchmaking, she helps managers get to grips with the latest digital trends and maximize the assets within their company. Simone Lis has been living in the USA since 2012 and has exclusive contacts and insight into the start-up scene in California and Silicon Valley.


Stages Overview


Immerse yourself in the everyday life of your customers and learn how they act in a changed, digital environment


Offer customers solutions that eliminate problems, generate real profits and make their everyday


Learn to develop business models for the next product generation in an agile, dynamic and fast way


An assertion is good, evidence is better. Prove that your ideas are feasible and get direct feedback

#brighten up

Create a flow with attractive task for your team and turn your colleagues into fans


Convince the board of your plan, so that they invest in the 100 days to see the defined success

Stage 1: #understand (07.10.20 and 20.10.20 - 22.10.20)


Stage 1 #understanding is about creating a better understanding of the customers, the market and your own company. In doing so, we methodically fathom problems, wishes, desires and tasks. In a blended learning approach consisting of online elements and face-to-face sessions, you will experience and learn 12 scientific and practical methods from the field of analytics, which you then select and apply on a case-specific basis. On the peer group platform you can exchange experiences with the other participants and comment on them. The seminar leaders continuously accompany this learning process with valuable feedback. In a concluding Lessons Learned session, you will reflect and deepen the knowledge gained together.

Learning objective

You will learn methods and tools to evaluate customers, markets and companies analytically and understand them in depth. In particular, you will focus on the effects of digitization on the environment of these three areas. Your methodological skills in the analysis of digital influences will be developed further in a targeted manner.


07. Oktober 2020 | 09:00 Uhr Digital Kickoff Preparing stage1 #understand
20. Oktober 2020 | 17:00 Uhr Get together Munich Business School stage1 #understand
21. Oktober 2020 | stage1 #understand
22. Oktober 2020 | stage1 #understand

Stage 2: #offer (28.10.20 and 09.11.20 - 11.11.20)


In Stage 2 #offer you will learn how to find answers to the identified needs from Stage 1 in a structured way. With inspiration and the knowledge gained from Stage 1, you will work out approaches to solutions in which the use of digital tools creates new business opportunities. Using trends and technologies, existing needs with a higher added value are visualised and bundled in an attractive, realisable range of services. Using 12 methods from the field of smart creativity, you will develop meaningful services (products / services) that deliver real added value to the addressees from customers, markets and companies.

Learning objective

In Stage 2 you will build and expand your methodological competence in the field of smart creativity. The methods you learn are not designed for crazy brainstorming, but help to solve problems, complete tasks and satisfy unfulfilled wishes and desires - always in the context of digitalization. 


28. Oktober 2020 | 17:00 Uhr Preparing stage2 #offer
09. November 2020 | 17:00 Uhr Get together Amberg Loft18 stage2 #offer
10. November 2020 | stage2 #offer
11. November 2020 | stage2 #offer

Stage 3: #develop (25.11.20 and 01.12.20 - 03.12.20)


The object of Stage 3 #develop consists of the design of digital business models, products or services that systematically prepare the service offering from Stage 2 for successful market development. On the basis of prioritized business hypotheses to be established, you will develop digital products, services or entire business models that will have a wow-effect on customers. For further development, best practices are mirrored and suitable approaches are applied. On the market side, you will develop a copy strategy with target groups and corresponding market access, containing core messages and the USP of the digital service offering. All in all, these results are summarized in a business case.

Learning objective

The learning objective of Stage 3 is to build skills that will help you to develop an idea into a business concept and a sustainable business model based on digital approaches. All central elements of new business are methodically examined. You will gain knowledge of business model principles and logics, which you can then adopt and apply in your area of responsibility.


25. November 2020 | 17:00 Uhr Preparing stage3 #develop
01. Dezember 2020 | 17:00 Uhr Get together Munich Business School stage3 #develop
02. Dezember 2020 | stage3 #develop
03. Dezember 2020 | stage3 #develop

Stage 4: #prove (09.12.20 and 14.12.20 - 16.12.20)


Content of Stage 4 #prove is the verification and validation of the business case from Stage 3, which includes a structured examination of market attractiveness, acceptance and willingness to buy by customers, technical feasibility and organisational feasibility (resources and skills). Prototyping is used to create a "minimum viable product" (click model, sketches, descriptions), which is used to conduct market tests at an early stage, obtain customer feedback and, with the help of an internal marketplace (online or real), obtain feedback from within the company and from its decision-makers. You use the knowledge gained from this to prove the service offering by incorporating the various feedbacks, if necessary in one or two iterations to eliminate weaknesses.

Learning objective

In Stage 4 you will realize that it is not the idea that is the success factor, but rather the proof in the form of internal and external evidence of success. You will learn fact-based argumentation with logical reasoning based on the decisive criteria from a C-level perspective (= duty). The most important methods for securing a digital business model will be applied in a case study and adopted for transformation to your own company.


09. Dezember 2020 | 17:00 Uhr Preparing stage4 #prove
14. Dezember 2020 | 17:00 Uhr Get together Amberg Loft18 stage4 #prove
15. Dezember 2020 | stage4 #prove
16. Dezember 2020 | stage4 #prove

Stage 5: #brighten up (05.01.21 and 12.01.21 - 14.01.21)


At Stage 5 #brighten up you will learn methods and didactic approaches that will enable you to inspire customers, teams, colleagues and the management team of your company. In particular, the creation of a flow in the further processing of the digital transformation is the focus of this Stage. Flow describes the feeling of a mental state of complete deepening and complete absorption in an activity, in German roughly creative or activity intoxication. If a team achieves results in a flow experience, the team develops an inspiring power of persuasion that can hardly be resisted. This is a good prerequisite for creating acceptance with the help of promoters (=the team members) who believe in the success of digitalisation. The results from Stage 4, the rationally proven market prospects, are supplemented by emotional aspects for positioning digital transformation as an attractive development process for the organisation.

Learning objective

You will learn didactic approaches and methods for creating flow in a digital work environment of customers, colleagues and managers of a company. This will enable you to develop a social competence that will enable you to inspire people with new ideas and digital initiatives (= freestyle). You will be shown how collaboration using digital tools can be fun and how to approach cooperation with artificially intelligent systems with enthusiasm.


05. Januar 2021 | 17:00 Uhr Preparing stage5 #brighten up
12. Januar 2021 | 17:00 Uhr Get together Munich Business School stage5 #brighten up
13. Januar 2021 | stage5 #brighten up
14. Januar 2021 | stage5 #brighten up

Stage 6: #pitch (20.01.21 and 16.02.21 - 18.02.21)


The content of Stage 6 #pitchen includes all elements that need to be worked out in the form of a decision template to convince the top management of a company. You create this in Stage 6, so that you can use it to appear on your board and demonstrate how you can give a boost to the digital transformation in your company. The recommended course of action includes a description of the problem and a convincing presentation of your solutions with the associated value for your company. Another important component is a well-founded investment strategy, including the required resources (means, team, capacities and skills) and the expected return on investment over a planning horizon of three years maximum. To initiate the digital transformation, you present your board with an irresistible 100-day plan with clearly formulated goals, with which you, as a CDO, begin to successfully lead your company into the digital age.

Learning objective

Your essential gain in knowledge in Stage 6 is to identify the core statements that will convince your management team to tackle the digital transformation with vehemence. You will learn how to create and present a winning pitch deck with tips, tricks and stumbling blocks to be avoided. A realistic 100-day plan, against which you will be measured as an ambitious CDO, rounds off the learning objectives of Stage 6.



20. Januar 2021 | 17:00 Uhr Preparing stage6 #pitch
16. Februar 2021 | 17:00 Uhr Get together Amberg Loft18 stage6 #pitch
17. Februar 2021 | stage6 #pitch
18. Februar 2021 | stage6 #pitch

Current course

Stage 1: #offer (08.06.20 – 10.06.20)


08. Juni 2020 | 17:00 Uhr Get together Amberg Loft18 stage2 offer

09. Juni 2020 | stage2 offer

10. Juni 2020 | stage2 offer

Stage 2: #develop (12.07.20 and 07.07.20 – 09.07.20)


12. Juli 2020 | 09:00 Uhr Preparing stage3 #develop

07. Juli 2020 | 17:00 Uhr Get together stage3 #develop

08. Juli 2020 | stage3 #develop

09. Juli 2020 | stage3 #develop

Stage 3: #prove(16.07.20 and 21.07.20 – 23.07.20)


16. Juli 2020 | 09:00 Uhr Preparing stage4 #prove

21. Juli 2020 | 17:00 Uhr Get together Amberg Loft18 stage4 #prove

22. Juli 2020 | stage4 #prove

23. Juli 2020 | stage4 #prove

Stage 4: #brighten up (28.08.20 and 01.09.20 – 03.09.20)


28. August 2020 | 09:00 Uhr Preparing stage3 #brighten up

01 September 2020 | 17:00 Uhr Get together Amberg Loft18 stage5 #brighten up

02. September 2020 | stage5 #brighten up

03. September 2020 | stage5 #brighten up

Stage 5: #pitch (28.09.20 and 07.10.20 – 09.10.20)


28. September 2020 | 09:00 Uhr Preparing stage6 #pitch

07 Oktober 2020 | 17:00 Uhr Get together Amberg Loft18 stage6 #pitch

08. Oktober 2020 | stage6 #pitch

09. Oktober 2020 | stage6 #pitch

"Digitization offers companies unique opportunities. In the CDO program you can learn how to lead your company into a successful digital future".

Prof. Dr. Heiko Seif, Academic Leader CDO Program

Target Group and Participants

The CDO programme is aimed at members of middle and top-level management who have been promoted to a senior management position as CDO and are seeking to develop their digitalization competencies and drive the digital transformation forward in their company:

  • Managing Director
  • Digital officers, digitalization managers, IT managers
  • Corporate development managers, business development managers
  • Digital strategy managers
  • Senior marketing and product managers who oversee and implement the transformation process in operational terms
  • Managers of the next generation of business
  • Leading experts on the next generation of business
  • Innovation managers and technology managers
  • Members of C-level management (CxO)
  • Executive management, Development Manager, Marketing Manager, Sales Manager

Number of participants: 8 to a maximum of 12 participants

Cooperation Partners


Matchlabn is an innovative form of curated network, bringing German executives together with the founders of Silicon Valley start-ups.

Matchlabn is drawing practical, transferable lessons from their experiences to inspire and motivate entrepreneurs. 


Based in the town of Amberg, around 70km east of Nuremberg, Innovationswerkstatt has more than 15 years’ experience designing and implementing innovation processes.

It has developed new and successful business models in more than 1,500 projects. 

Next Industry 
Next Industry 

Through its magazine, Next Industry is a guide to the digital transformation, drawing on the profound expertise of the Vogel Communications Group.

Programme participants will receive:

  • a one-year subscription to Next Industry
  • entry to The Future Code event in Würzburg
  • entry to all Next Industry expert talks
  • a two-page report of their project or experiences, published in Next Industry
  • entry to the Digital Transformer of the Year awards ceremony

5 Reasons to Enrol on The CDO Program

You will learn how to use tools specific to the start-up domain and apply case studies to your company.


You will see for yourself how the Chief Digital Officers of digital champions work in Silicon Valley.


Your Seminar Leaders

Harald Ostermann (Dipl. Betriebswirt; holder of a Business Management degree) is Managing Director of Innovationswerkstatt and accompanies companies on their journey to a successful future, systematically guiding them through idea generation, screening and evaluation phases.

Would you like to learn more?

Studienberater MBS: Julia Brotzki
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