Digitalization opens up a wide range of fields of activity for marketing managers. The Master International Marketing and Brand Management equips you with the most important skills and tools for this.
Master's Sports Management
The practice-oriented Master's Sports Management is aimed at anyone who wants to pursue a career in sports business and is professionally involved in sports. In 18 months you will be trained to become a competent and responsible leader. During your studies you will develop technical and personal skills as well as leadership qualities. In the Master's Sports Management you will acquire the skills to be successful in the sports business. The language of study is English, so you should already have a good working knowledge of the language. The Master's Sports Management is aimed at sports enthusiasts who want to deal with sports professionally. The focus is on a practice-oriented academic education. In the core modules, you will learn general business knowledge, and the course-specific modules deal specifically with the challenges of sports management.Studieninhalte des Master International Management
After graduating with a Master's Sports Management, various doors will be open to you. Be it as a sports manager in a club, as a social media manager at an event organizer, as a marketing expert in an agency or in press and public relations. Thanks to the wide range of modules, you are well prepared for a successful career in the sports business.
Look forward to the following course contents in the Master’s Sports Management
Sports Marketing and Sponsoring
Learn methods and contexts in sports marketing and sports sponsoring in the master's program. and apply them to real-life situations.
Digital Sports Management
Learn the ins and outs of the digitalization of the sports industry and expand your marketing know-how to include online and social media marketing.
Sports Business and Leadership
Learn similarities and differences between the sports industry and other industries and learn about the relationship between amateur and professional sports (sports participation pyramid) and their specifics as they relate to sports business.
Business Project
On behalf of a real company such as adidas or a federation such as the DFB or the DOSB, you will work on a concrete, practice-relevant issue.
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Key Facts
Master Sports Business and Communication
Programstart
September
Language
English
Duration Single Degree
18 months
Duration Dual Degree
24 months
Format
Full-time
Scholarships
Up to EUR 4,000 funding
Thesis
In german or english
Final Degree
Master of Arts (M.A.)
Frequently asked questions about the Master’s Sports Management
For whom is the Master Sports Management suitable?
Master’s Sports Management is designed for sports enthusiasts who want to develop their leadership, technical and personal skills. In just 18 months, you will acquire the skills to succeed in the sports business. The program is practice-oriented and English is the language of study.
Which country is best for masters in sports management?
There are a number of places where you can study sports management. Some universities offer specific sports management programs, while others offer general business or business administration programs with a focus on sports.
One of the best places to study sports management is Munich Business School. There is a master's degree in sports management there, which was specially developed by experts from the world of sports. The master's program lasts 18 months.
What do I have to study to become a sports manager?
To become a sports manager, you must have a degree in sports science, marketing or business administration. Knowledge of event management, sponsorship and marketing is also important. The Master’s Sports Management at Munich Business School combines these requirements in a practice-oriented master's program. An internship or training in sports management can also be helpful. To become a sports manager, you must have a degree in sports science, business administration or communications. In addition, some practical experience in sports business and a good understanding of the relevant areas of law are an advantage.
