You want to get a foothold in the sports business?

You love sports and want to use this enthusiasm professionally? Start your career in sports business in September 2021 - with the Master Sports Business and Communication!

Application deadline: April 30, 2021


The two-year international master's program Sports Business and Communication combines sports management and sports marketing in a unique way. The program was developed by leading experts from the sports industry - for those who want to pursue a career in sports business themselves. MBS offers the know-how and the network to gain a foothold in the sports business.

  • Small courses, very personal contact with the lecturers, exchange with professors and lecturers at eye level
  • Top lecturers from the industry (including Markus Breglec/former FC Liverpool, Julia Scharf/Sportschau, Oliver Brüggen/adidas, Jörg Kottmeier/BMW, Christian Siegel/DOSB)
  • Excursions and company visits (including adidas, ISPO)
  • Real-life practical business project over two semesters with companies like Audi and adidas or associations like the DFB or the DOSB
  • Integrated semester abroad with the option of a dual degree (double degree)
  • Top partner universities: Bond University (Australia), Boston University (USA), Texas A & M (USA), National Taiwan Sports University (Taiwan), University of Cape Town (South Africa)
  • Top track record with companies (Alumni usually end up in high-ranking sports organizations; graduates work for FC Bayern, Sport 1, Red Bull, Kinexon, Lobeco, among others, or found their own company)
  • Mentoring program with company representatives from FC Bayern Munich, Red Bull, DAZN, Infront Sports & Media and other players from the sports business
  • Alumni network with regular exchange and meetings between alumni and students

Our Alumni

As a graduate of the Master Sports Business and Communication program, you will have a wide range of opportunities in sports business. Read what our alumni are doing now!
Miriam Kathol, Senior Manager Sportrechte bei SportA GmbH
Miriam Kathol, Senior Manager Sportrechte bei SportA GmbH

Especially the lectures on media law as well as on sports rights, licenses and exploitation have laid a good foundation for my current area of responsibility.

The lectures in English language as well as my semester abroad in America help me today especially in the handling of international cooperations.

Lis Schirtz, Programme Manager, INAP, Luxembourg
Lis Schirtz, Programme Manager, INAP, Luxembourg

In my current position, I benefit daily from my experience and knowledge from MBS studies. And by that I don't mean a specific subject that has been taught, but rather the entire package.

The sports business has so many and different facets that it is less about having precise knowledge in a specific area. Rather, my everyday work requires above all networked thinking and interdisciplinary solution finding, and thanks to the "magic triangle" (sport, business, communication) I can do justice to this. 

Dominik Beyer, Social Media Manager at FC Bayern München
Dominik Beyer, Social Media Manager at FC Bayern München

I communicate daily with the most diverse target groups: with fans, players, departments in the club, as well as agencies and service providers.

In terms of content, my everyday work is very varied and requires broad knowledge and skills. Thanks to my studies, I am perfectly positioned for the varied and demanding requirements at FC Bayern Munich.


Study start
September 2021
Full-time studies
Tuition Fee
24,000 Euro
Master of Arts (M.A.)
PAGE-TITLE: MBS meets Sports Maniac