Faculty

Prof. Dr. Anne Tryba

MBS Anne Tryba


Dr. Anne Tryba is Professor for Innovation and Entrepreneurship and the Academic Program Director of the Master Innovation and Entrepreneurship program at Munich Business School. After her studies of Business Administration at the Technical University of Freiberg, she worked as strategy consultant at Capgemini Consulting (Invent) in Europe and China. During this time, she managed projects for mostly ICT companies with a focus on new business models, market entry and innovation strategies, change management and digital transformation.

Afterwards, she joined Telefónica Germany, where she led a team in business marketing and later became senior transformation manager in the corporate strategy team. Inspired by her activity as mentor for startups within the Telefónica Wayra Accelerator, she then co-created a startup in the premium fashion industry and decided to pursue a PhD in entrepreneurship from the University of Luxembourg. There she also taught in the Master of Entrepreneurship and Innovation program before moving to the TUM Entrepreneurship Research Institute as postdoctoral researcher and lecturer of entrepreneurship courses across study programs.

Prof. Dr. Tryba’s research interests include entrepreneurial behavior and cognition, sustainable entrepreneurship/ innovation, and failure in innovation contexts. She regularly presents her research findings at international conferences, acts as jury member in various business idea competitions, and reviews for academic journals such as Entrepreneurship Theory and Practice and the Journal of Business Venturing.

At MBS: Professor for Innovation and Entrepreneurship, Academic Director Master Innovation and Entrepreneurship

Courses: Master Innovation and Entrepreneurship, Master International Business, Master International Marketing and Brand Management, Bachelor International Business

Focus: Innovation and Entrepreneurship

Publications

Tryba, A., & Fletcher, D. (2019). How shared pre-start-up moments of transition and cognitions contextualize effectual and causal decisions in entrepreneurial teams. Small Business Economics, 1-24.

Tryba, A. (2017). Venture creation by teams: How joint pre-founding circumstances imprint on effectual decision-making. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 13570). Academy of Management, Atlanta, U.S.

Conferences

Tryba, A., & Röhm, T. (2020). New ventures’ sustainability missions – A marketing necessity or all-embracing management tool?. 24th Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Karlsruhe, Germany (virtual).

Tryba, A., & Block, J. (2019). Shared vision and entrepreneurial team member exits and entries: The role of joint work history. 23rd Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Vienna, Austria.

Tryba, A., & Block, J. (2019). Shared vision and founding team reconfigurations: The role of prior work relations. 79th Annual Meeting of the Academy of Management, Boston, U.S.

Tryba, A., & Preller, R. (2019). Shared vision and resource reconfigurations in entrepreneurial teams: The moderating role of joint work history. Babson College Entrepreneurship Research Conference (BCERC), Boston, U.S

Tryba, A., Patzelt, H., & Breugst, N. (2018). Tapping the potential of diverse founding teams for firm growth: The role of new venture activities. 78th Annual Meeting of the Academy of Management, Chicago, U.S.

Tryba, A., & Breugst, N. (2018). How should entrepreneurial teams behave to achieve firm growth? Babson College Entrepreneurship Research Conference (BCERC), Waterford, Ireland.

Tryba, A., Patzelt, H., & Breugst, N. (2018). Unlocking the potential of educationally diverse founding teams for firm growth: The moderating role of new venture activities. Journal of Management Studies Diversity Perspective on Management Conference, Boston, U.S.

Tryba, A. (2017). Should entrepreneurial teams plan or experiment? The interplay of early behavior, diversity and young firm growth. 21th Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Wuppertal, Germany.

Tryba, A. (2017). Should entrepreneurial teams plan or experiment? The interplay of early behavior, diversity and young firm growth. IESEG Entrepreneurial Team Workshop, Paris, France.

Tryba, A (2017). Venture creation by teams: How joint pre-founding circumstances imprint on effectual decision-making. 77th Annual Meeting of the Academy of Management, Atlanta, U.S.

Consortia & Awards

International PhD Workshop on Entrepreneurship and Innovation, International ZEW Conference on Dynamics of Entrepreneurship, 2016 (Mannheim, Germany)

ECSB Doctoral Seminar on Entrepreneurship, Research on Entrepreneurship Conference, 2014 (Luxembourg)

Best Reviewer Award Entrepreneurship Division, Academy of Management, 2017 (Atlanta, U.S.)