Dr. Fabian Schrempf
Dr. Fabian Schrempf studied Management & Economics B.Sc. at the Leopold-Franzens-University of Innsbruck and completed his master studies in Business Administration with a focus on Innovation & Digital Business at the Ludwig-Maximilians-University in Munich. Afterwards, he received his doctorate at the Ludwig-Maximilians-University of Munich with a thesis on corporate agility, competitive advantage and advertising effectiveness. In addition to various lecturing activities, he is now working in corporate development, in the digital economy and start-up scene.
At MBS: Lecturer for the programs Master Innovation and Entrepreneurship and DBA
Courses: Master Innovation and Entrepreneurship, Doctor of Business Administration
Schrempf, F.P.W., Schwaiger, M. (2019). Survival of the quickest: Agilität als organisationale Ressource in der digitalen Transformation, in Handbuch Handbuch Industrie 4.0 und Digitale Transformation, Springer.
Schrempf, F.P.W., Weißmüller, F.R.M., Bornemann S. (2017). Exploring the effect of weather targeting on online advertising effectiveness: A field experiment. Applied Marketing Analytics, Volume 3 / Number 3 / 2017, pp. 264-275(12).
Pfeiffer, M., Hinz, M., Mahr, S., Schrempf, F.P.W. (2017): Winning with Agility. - How to transform your company into a Digital Leader.
Schrempf, F. P.W., Schwaiger, M. (2018). Survival of the Quickest - Investigating Organizational Agility Enablers and Outcomes. In 2018 Global Marketing Conference at Tokyo (pp. 1178-1178).
Colin, D., Schrempf, F. P.W. (2016). Should online shops wear ethical labels? exploring the impact of ethical signals on consumers’willingness to pay and purchasing intention on the internet, In 2016 global marketing conference at Hong Kong (pp. 512-512).