Lea Möhring has gained her Bachelor’s degree in Business Journalism at the Business and Information Technology School (BiTS) in Iserlohn, at the IHECS in Brussels and at the ECU in Perth, Australia. She completed her Master program in Sports Business and Communication at Munich Business School and at the University of New Haven, USA. Today, she works as a project coordinator and as a lecturer for communication studies with a focus on audience and impact studies. Furthermore, she is active in sports journalism research.
At MBS: Strategic Project Manager and Lecturer
Program: Master Sports Business and Communication
Concentrations: Sports Journalism, Media Impact Studies and Audience Research
DISSERTATION / THESIS
L. Krähahn (2013): Anwendbarkeit und Transfer amerikanischer Preismodelle im Ticketing auf den deutschen Sportmarkt am Beispiel Fußball
L. Krähahn (2011): Augmented Reality Marketing: Ist Augmented Reality ein effektives Tool im Marketing-Mix?