Successfully Marketing Innovations Research Symposium 2019

Welcome to the MBS Research Event „Successfully Marketing Innovations – Research Symposium 2019”!

The Munich Business School hosts this research symposium on Wednesday, June 26, 2019: an ideal opportunity for researchers, scientists, engineers and research-oriented students to meet up and to present their experiences and new ideas. Meet practitioners and scientists across the boundaries of disciplines, discuss practical challenges and possible solutions and bridge the gap between theory and practice.

A varied programme of presentations, discussion and interaction awaits you. 


SMIRS 2019 - Call For Papers

We welcome recent academic working papers and practitioner presentations from all research areas within the topics of entrepreneurship and innovation*. Examples of suitable topics for the conference include: 

  • new venture formation processes, financing, and strategies for the marketing of innovations
  • R&D and project management, performance metrics, and portfolio evaluation on the way to a successful market positioning of innovations
  • institutions and policies to enhance entrepreneurship and innovation
  • markets for ideas, innovation, and other intangibles
  • regional and international dynamics of entrepreneurship and innovation
  • university and science-based innovation and technology transfer
  • new process development; new product & service development and market oriented service design
  • business model innovation (e.g. operations, marketing, or network innovation)
  • open innovation and distributed innovation
  • market and financial impact of innovation

(*definition of entrepreneurship and innovation as derived from Management Science)

Please submit an electronic version of your full paper no later than Wednesday, May 15, 2019, using the MBS SMIRS Template in Word (.docx) format below. The papers will be reviewed by the conference committee and the authors will receive notice by 30th May 2019. 

Accepted papers and presentations will be published as SMIRS 2019 Abstracts by MBS.

 

Download MBS SMIRS Submission Template in Word

Download MBS SMIRS Submission Template as pdf


Program Research Symposium 2019

Date & Time: Wednesday, June 26, 2019 - 9:00 am - 4:30 pm

Location: Munich Business School, Elsenheimerstraße 61 (MBS Lounge), 80687 Munich

 

Agenda

Time Program details
09:00 am  Arrival and Registration
09:30 am Welcome and Introduction
09:45 am Keynote MBS-President Dr. Alfred Gossner
10:00 am Presentations: Innovation and Entrepreneurship – New strategies for enhancement based on innovation dedicated marketing approaches (Part 1)
11:00 am Break
11:15 am Presentations: Innovation and Entrepreneurship – New strategies for enhancement based on innovation dedicated marketing approaches (Part 2)
12:15 pm Lunch
01:00 pm Poster session Interactive Gallery Walk
02:00 pm Presentations: Innovation and Technology Transfer – New processes and developments for the marketing of innovations in established companies (Part 1)
03:00 pm Break
03:15 pm Presentations: Innovation and Technology Transfer – New processes and developments for the marketing of innovations in established companies (Part 2)
04:15 pm Round-Up and Goodbye

Register now for SMIRS 2019                                                              Call for Papers - Submit a Paper


All Dates at a Glance

Deadline Call For Papers: Wednesday, May 15, 2019

Notice reviewed Papers: Thursday, May 30, 2019

Deadline Registration SMIRS 2019: Wednesday, June 15, 2019

SMIRS 2019: Wednesday, June 26, 2019 


Conference Committee

Prof. Dr. Stefan Baldi

Dean of Munich Business School

Professor for Information Systems

    

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Prof. Dr. Heiko Seif

Professor for International Management, Vice Dean for Research

Academic Director DBA

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Prof. Dr. David Wagner

Professor for International Business/Digital Business 

Academic Program Director Master SBC

    

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Quality Management and Research Project Coordination

Doris Bampi-Hautmann, M.A.

+49 (0)89 547678-121
Doris.Bampi-Hautmann(at)munich-business-school.de