Welcome to the MBS Research Event „Successfully Marketing Innovations – Research Symposium 2019”!
The Munich Business School hosts this research symposium on Wednesday, June 26, 2019: an ideal opportunity for researchers, scientists, engineers and research-oriented students to meet up and to present their experiences and new ideas. Meet practitioners and scientists across the boundaries of disciplines, discuss practical challenges and possible solutions and bridge the gap between theory and practice.
A varied programme of presentations, discussion and interaction awaits you.
We welcome recent academic working papers and practitioner presentations from all research areas within the topics of entrepreneurship and innovation*. Examples of suitable topics for the conference include:
(*definition of entrepreneurship and innovation as derived from Management Science)
Please submit an electronic version of your full paper no later than Wednesday, May 15, 2019, using the MBS SMIRS Template in Word (.docx) format below. The papers will be reviewed by the conference committee and the authors will receive notice by 30th May 2019.
Accepted papers and presentations will be published as SMIRS 2019 Abstracts by MBS.
Date & Time: Wednesday, June 26, 2019 - 9:00 am - 4:30 pm
Location: Munich Business School, Elsenheimerstraße 61 (MBS Lounge), 80687 Munich
|09:00 am||Arrival and Registration|
|09:30 am||Welcome and Introduction|
|09:45 am||Keynote MBS-President Dr. Alfred Gossner|
|10:00 am||Presentations: Innovation and Entrepreneurship – New strategies for enhancement based on innovation dedicated marketing approaches (Part 1)|
|11:15 am||Presentations: Innovation and Entrepreneurship – New strategies for enhancement based on innovation dedicated marketing approaches (Part 2)|
|01:00 pm||Poster session Interactive Gallery Walk|
|02:00 pm||Presentations: Innovation and Technology Transfer – New processes and developments for the marketing of innovations in established companies (Part 1)|
|03:15 pm||Presentations: Innovation and Technology Transfer – New processes and developments for the marketing of innovations in established companies (Part 2)|
|04:15 pm||Round-Up and Goodbye|
Deadline Call For Papers: Wednesday, May 15, 2019
Notice reviewed Papers: Thursday, May 30, 2019
Deadline Registration SMIRS 2019: Wednesday, June 15, 2019
SMIRS 2019: Wednesday, June 26, 2019