MBS MASTER International Week 2017

March 13, 2017

The MBS Master International Week is one proof that internationality is not only taught, but also actively put into reality at Munich Business School. This year, the event that features several distinguished guest lecturers from […]

University Leaders’ Industry Cooperation Playbook

December 22, 2016

In a recent contribution to University World News MBS professor Todd Davey and MBS lecturer Dr. Victoria Galan-Muros share their research insights on successful university industry cooperation. Combining the results from the largest international study […]

MBS Lecturers Publish Reference Book on Digital Transformation

December 6, 2016

MBS lecturers Prof. Dr. Patricia Kraft and Prof. Dr. Hans H. Jung have published a reference book (exclusively in German language) entitled “Digital vernetzt. Transformation der Wertschöpfung” (roughly: “Digitally connected. The transformation of value creation”). […]

MBS Beach Masters 2016

October 20, 2016

The MBS Beach Masters, the yearly beach volleyball tourney for MBS students, alumni, faculty and staff, has become a highlight in the MBS event calendar since the event was organized for the first time in […]

MBS Graduate Johanna Christ Publishes Article on Happiness

October 18, 2016

In cooperation with MBS professor Dr. Christian Schmidkonz, MASTER International Business graduate Johanna Franziska Christ has published a paper on “Analysis of Staff Happiness in Germany Using a Quintuple-bottom-line Model for Generation Y” (abstract, German only). […]

MBS @ Useful Brand Experience Conference

October 14, 2016

MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. […]

What Makes a Sports Brand Great?

September 13, 2016

A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]

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