{"id":10116,"date":"2018-08-24T09:19:50","date_gmt":"2018-08-24T07:19:50","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=10116"},"modified":"2018-12-20T16:07:17","modified_gmt":"2018-12-20T15:07:17","slug":"startup-vanilla-sand","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/startup-vanilla-sand\/","title":{"rendered":"Organic Fabrics for You: MBS Startup Vanilla Sand Brings Fashion in Line With Sustainability"},"content":{"rendered":"

It is not unusual for MBS students and graduates to eventually become business founders and start their own companies. Over the years, countless startups have emerged from the \u201cMBS Cosmos\u201d, based on innovative business ideas and spanning various industries.<\/p>\n

Vanilla Sand<\/a>, founded by MBS Bachelor International Business alumna Corinna Dickenbrok, marks one of the latest additions to the ever increasing roster of MBS Startups. The Hamburg-based company deserves special mention as it aims to bring together trending fashion with sustainable and ethical production \u2013 not a given in an industry that is all too often promoting a \u201cwear it once\u201d throwaway culture.<\/p>\n

\"MBS<\/a>
Corinna Dickenbrok, founder of Vanilla Sand and Bachelor International Business alumna of MBS.<\/em><\/figcaption><\/figure>\n

Already during her Bachelor studies at MBS, values such as sustainability and ethics in business sparked Corinna\u2019s interest. It got even bigger when she completed her Master studies in Lisbon, Portugal, with her thesis focusing on sustainable fashion and its communication potential in different cultures and geographical regions; it even got published<\/a> in the acknowledged \u201cInternational Review on Public and Nonprofit Marketing\u201d trade journal.<\/p>\n

\u201cI could take a lot of insights out of it, that\u2019s one reason why I chose the fashion sector, which is really fun, for starting my business!\u201d says Corinna.<\/p>\n

Vanilla Sand \u2013 a Fusion Between Culture, Authenticity, and Nature<\/h3>\n

Enter Vanilla Sand, a young brand that offers the softest and most lightweight garments (and rattan bags, as well) for young adults who appreciate top-tier quality, yet trendy and easy to combine ready-to-wear fashion for the daily and wanderlust life. Each piece is composed of an earth-toned color palette and 100 % sustainably produced in Portugal with the highest quality organic materials, which are sourced from the Middle East.<\/p>\n

\"Vanilla<\/a><\/p>\n

\u201cWe support family-driven farms, and attach great importance to building strong personal relationship with factory owners to ensure ethical production standards at every step of the supply chain,\u201d Corinna emphasizes the sustainable approach Vanilla Sand has been pursuing since day one.<\/p>\n

Still Looking for Some Late Summer Apparel?<\/h3>\n

If you are still looking for a trendy late summer outfit, head to the Vanilla Sand store<\/a>. And don\u2019t forget to follow them on Facebook<\/a> and Instagram<\/a> (great photos!) to keep yourself updated on what Corinna and Vanilla Sand have in store for you!<\/p>\n

What\u2019s next? \u201cMaybe men\u2019s wear? Be curious,\u201d Corinna hints. We definitely are!<\/p>\n