{"id":10549,"date":"2018-10-30T12:20:17","date_gmt":"2018-10-30T11:20:17","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=10549"},"modified":"2018-11-07T14:49:28","modified_gmt":"2018-11-07T13:49:28","slug":"neue-master-studienprogramme","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/","title":{"rendered":"Zwei neue Master-Studienprogramme ab September 2019"},"content":{"rendered":"

„Master International Marketing and Brand Management“ und „Master Innovation and Entrepreneurship“ erweitern Angebot der Munich Business School<\/h2>\n

Die Munich Business School (MBS) erg\u00e4nzt ihr Angebot um zwei neue englischsprachige Master-Programme im Vollzeitformat. Ab Studienstart September 2019 bietet die private M\u00fcnchner Wirtschaftshochschule einen „Master International Marketing and Brand Management“ sowie einen „Master Innovation and Entrepreneurship“ an. Interessierte k\u00f6nnen sich ab sofort f\u00fcr die neuen Studieng\u00e4nge bewerben. <\/strong><\/p>\n

Studienbeginn f\u00fcr die beiden neuen Master-Programme ist jeweils der 2. September 2019. Die Studierenden verbringen zuerst zwei Semester an der Munich Business School in M\u00fcnchen, anschlie\u00dfend absolvieren sie ein Auslandssemester an einer der internationalen Partnerhochschulen der MBS. Am Ende des Studiums erhalten Absolventen beider Programme den international anerkannten Abschluss Master of Arts (M. A.).<\/p>\n

Master International Marketing and Brand Management<\/h3>\n

Im Master International Marketing and Brand Management vertiefen die Studierenden ihr allgemeines betriebswirtschaftliches Wissen und erwerben spezialisierte Kenntnisse in den Bereichen Marketing und Brand Management. Dabei stehen unter anderem Kurse zu Themen wie Integrated Marketing Communication in a Digitalized World<\/em>, Customer Insight Management<\/em> oder Marketing of Innovations<\/em> auf dem Programm.<\/p>\n

Teil des Curriculums sind au\u00dferdem zwei Praxisprojekte, die die Studierenden ideal auf den Berufseinstieg und das Arbeitsleben in der Marketingbranche vorbereiten. Mehrere Wahlpflichtkurse und weitere Kursangebote erm\u00f6glichen es, den Studienverlauf im Master International Marketing und Brand Management noch weiter zu individualisieren und den eigenen St\u00e4rken und Interessen anzupassen.<\/p>\n

\"MBS<\/a>
Modul\u00fcbersicht: Master International Marketing and Brand Management<\/em><\/figcaption><\/figure>\n

Weitere Informationen zum Master International Marketing and Brand Management und zur Bewerbung finden Sie hier<\/a>.<\/p>\n

Master Innovation and Entrepreneurship<\/h3>\n

Im Master Innovation and Entrepreneurship dreht sich alles um Unternehmertum. Neben allgemeinem betriebswirtschaftlichem Wissen lernen die Studierenden in Kursen wie Ideation, Prototyping and Testing<\/em> oder Founding and Scaling Startups and Innovation Projects<\/em>, wie sie innovative Gesch\u00e4ftsideen und -modelle entwickeln, testen und zur Marktreife f\u00fchren. In zwei Praxisprojekten setzen sie das Erlernte in die Praxis um und gr\u00fcnden bereits w\u00e4hrend des Studiums ihr eigenes Start-up.<\/p>\n

Auch im Master Innovation and Entrepreneurship haben Studierende die M\u00f6glichkeit, durch Wahlpflichtkurse und weitere Kursangebote den Studienverlauf zu individualisieren und den eigenen St\u00e4rken und Interessen anzupassen.<\/p>\n

\"MBS<\/a>
Modul\u00fcbersicht: Master Innovation and Entrepreneurship<\/em><\/figcaption><\/figure>\n

Weitere Informationen zum Master Innovation and Entrepreneurship und zur Bewerbung finden Sie hier<\/a>.<\/p>\n

\u201eWir sind sehr stolz, mit dem Master International Marketing and Brand Management und dem Master Innovation and Entrepreneurship zwei neue, innovative und zukunftsorientierte Studienprogramme anbieten k\u00f6nnen\u201c, so Prof. Dr. Stefan Baldi, Dekan der Munich Business School. \u201eBeide Studieng\u00e4nge fu\u00dfen auf den wissenschaftlichen Kernkompetenzen unserer
\nHochschule und wurden gemeinsam mit Experten aus der Berufspraxis entwickelt. Auf diese Weise stellen wir sicher, dass die Studierenden nicht nur eine exzellente theoretische
\nWissensbasis erhalten, sondern auch hervorragend auf eine erfolgreiche Karriere vorbereitet werden.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

„Master International Marketing and Brand Management“ und „Master Innovation and Entrepreneurship“ erweitern Angebot der Munich Business School Die Munich Business School (MBS) erg\u00e4nzt ihr Angebot um zwei neue englischsprachige Master-Programme im Vollzeitformat. Ab Studienstart September […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":10550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[7119,255,335,7116,393,394,7118,2592,7121,7114,4277],"coauthors":[685],"class_list":["post-10549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-branding-de","tag-entrepreneurship-de","tag-innovation-de","tag-innovation-and-entrepreneurship","tag-markenfuhrung","tag-marketing","tag-marketing-and-brand-management","tag-master-de","tag-neu-de","tag-studienprogramm","tag-unternehmertum"],"yoast_head":"\nZwei neue Master-Studienprogramme ab September 2019<\/title>\n<meta name=\"description\" content=\"Master International Marketing and Brand Management und Master Innovation and Entrepreneurship erweitern Angebot der Munich Business School.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zwei neue Master-Studienprogramme ab September 2019\" \/>\n<meta property=\"og:description\" content=\"Master International Marketing and Brand Management und Master Innovation and Entrepreneurship erweitern Angebot der Munich Business School.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-30T11:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-07T13:49:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Zwei neue Master-Studienprogramme ab September 2019\",\"datePublished\":\"2018-10-30T11:20:17+00:00\",\"dateModified\":\"2018-11-07T13:49:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg\",\"keywords\":[\"Branding\",\"Entrepreneurship\",\"Innovation\",\"Innovation and Entrepreneurship\",\"Markenf\u00fchrung\",\"Marketing\",\"Marketing and Brand Management\",\"Master\",\"Neu\",\"Studienprogramm\",\"Unternehmertum\"],\"articleSection\":[\"Archiv\",\"Archive\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\",\"name\":\"Zwei neue Master-Studienprogramme ab September 2019\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg\",\"datePublished\":\"2018-10-30T11:20:17+00:00\",\"dateModified\":\"2018-11-07T13:49:28+00:00\",\"description\":\"Master International Marketing and Brand Management und Master Innovation and Entrepreneurship erweitern Angebot der Munich Business School.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg\",\"width\":1024,\"height\":576,\"caption\":\"MBS Master Innovation and Entrepreneurship\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beitragsart\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MBS News\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/mbs-news-de\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Zwei neue Master-Studienprogramme ab September 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zwei neue Master-Studienprogramme ab September 2019","description":"Master International Marketing and Brand Management und Master Innovation and Entrepreneurship erweitern Angebot der Munich Business School.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/","og_locale":"de_DE","og_type":"article","og_title":"Zwei neue Master-Studienprogramme ab September 2019","og_description":"Master International Marketing and Brand Management und Master Innovation and Entrepreneurship erweitern Angebot der Munich Business School.","og_url":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2018-10-30T11:20:17+00:00","article_modified_time":"2018-11-07T13:49:28+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Zwei neue Master-Studienprogramme ab September 2019","datePublished":"2018-10-30T11:20:17+00:00","dateModified":"2018-11-07T13:49:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/"},"wordCount":474,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg","keywords":["Branding","Entrepreneurship","Innovation","Innovation and Entrepreneurship","Markenf\u00fchrung","Marketing","Marketing and Brand Management","Master","Neu","Studienprogramm","Unternehmertum"],"articleSection":["Archiv","Archive"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/","url":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/","name":"Zwei neue Master-Studienprogramme ab September 2019","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg","datePublished":"2018-10-30T11:20:17+00:00","dateModified":"2018-11-07T13:49:28+00:00","description":"Master International Marketing and Brand Management und Master Innovation and Entrepreneurship erweitern Angebot der Munich Business School.","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/10\/MBS-MA-Innovation-and-Entrepreneurship.jpg","width":1024,"height":576,"caption":"MBS Master Innovation and Entrepreneurship"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/2018\/neue-master-studienprogramme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Beitragsart","item":"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/"},{"@type":"ListItem","position":3,"name":"MBS News","item":"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/mbs-news-de\/"},{"@type":"ListItem","position":4,"name":"Zwei neue Master-Studienprogramme ab September 2019"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/10549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=10549"}],"version-history":[{"count":6,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/10549\/revisions"}],"predecessor-version":[{"id":10644,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/10549\/revisions\/10644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/10550"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=10549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=10549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=10549"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=10549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}