{"id":10837,"date":"2018-11-19T17:40:17","date_gmt":"2018-11-19T16:40:17","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=10837"},"modified":"2018-12-20T11:53:53","modified_gmt":"2018-12-20T10:53:53","slug":"master-sports-business-and-communication-studierende-besuchen-adidas-headquarter","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2018\/master-sports-business-and-communication-studierende-besuchen-adidas-headquarter\/","title":{"rendered":"Master Sports Business and Communication Studierende besuchen adidas-Headquarter"},"content":{"rendered":"<p><em>Here to create <\/em>\u2013 so lautet der aktuelle Slogan des global agierenden Sportartikelherstellers adidas aus Herzogenaurach. Im Rahmen der Vorlesung <em>Einf\u00fchrung in das Sport Business <\/em>besuchten die Studenten des Programms <em>Master Sports Business and Communication<\/em> am vergangenen Freitag das Headquarter von adidas in der N\u00e4he von N\u00fcrnberg.<\/p>\n<p>Zwar waren die Studierenden (noch) nicht dort, um selbst kreativ zu werden, allerdings bekamen sie einen guten Eindruck, wie der Arbeitstag auf dem Campus f\u00fcr die 5700 Mitarbeiter des Unternehmens abl\u00e4uft.<\/p>\n<p><a href=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10842\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-4.jpg\" alt=\"MBS SBC adidas\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-4.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-4-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-4-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Gemeinsam mit Studiengangsleiter Prof. Dr. David Wagner und Programmkoordinatorin Sarah J\u00fcrgens ging es am Freitagmorgen mit dem Bus nach Herzogenaurach. Nach knapp zwei Stunden Fahrt wurden die Studierenden von Oliver Br\u00fcggen, Senior Director PR Central Europe bei adidas, empfangen.<\/p>\n<p>In seiner Vorlesung erl\u00e4uterte Oliver Br\u00fcggen die grunds\u00e4tzlichen Aufgaben der PR-Abteilung von Unternehmen und veranschaulichte dies anhand interessanter Praxisbeispiele von adidas. Im Anschluss gab Markus Giering, ebenfalls Teil der PR-Abteilung und insbesondere zust\u00e4ndig f\u00fcr Brand PR, einen Einblick in das Influencer Marketing und die Zusammenarbeit von adidas mit Influencern.<\/p>\n<p>Nach einem sehr guten Mittagessen im Mitarbeiterrestaurant, bei dem die Studenten in entspannter Atmosph\u00e4re Oliver Br\u00fcggen, Markus Giering und Trainee Julia Thielen noch die ein oder anderen pers\u00f6nliche Frage stellen konnten, folgte eine gef\u00fchrte Tour \u00fcber den Campus.<\/p>\n<p>Neben den zahlreichen Sportst\u00e4tten wie Beachvolleyball-Feld, Fu\u00dfballstadion oder Boulder-W\u00fcrfel besuchten die Studierenden auch die Bereiche <em>Laces<\/em>, <em>Halftime<\/em> und<em> Brand Center<\/em>, in denen die Fu\u00dfballschuhe von morgen entwickelt werden \u2013 oder aber die Meilensteine der adidas-Geschichte ausgestellt sind.<\/p>\n<div id='gallery-1' class='gallery galleryid-10837 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/2018\/master-sports-business-and-communication-studierende-besuchen-adidas-headquarter\/mbs-sbc-adidas-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"959\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-3.jpg\" class=\"attachment-large size-large\" alt=\"MBS SBC adidas\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-3.jpg 768w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-3-160x200.jpg 160w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/2018\/master-sports-business-and-communication-studierende-besuchen-adidas-headquarter\/mbs-sbc-adidas-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"900\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-2.jpg\" class=\"attachment-large size-large\" alt=\"MBS SBC adidas\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-2.jpg 720w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-sbc-adidas-2-160x200.jpg 160w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Wir bedanken uns bei Oliver Br\u00fcggen und seinem Team f\u00fcr die Gastfreundschaft und den tollen Tag bei adidas, an dem unsere Studierenden viel gelernt haben und interessante Einblicke in das Unternehmen nehmen durften. Wer wei\u00df, vielleicht ist in anderthalb Jahren der eine oder andere Teil des adidas-Teams \u2013 und dann wirklich <em>here to create. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Here to create \u2013 so lautet der aktuelle Slogan des global agierenden Sportartikelherstellers adidas aus Herzogenaurach. Im Rahmen der Vorlesung Einf\u00fchrung in das Sport Business besuchten die Studenten des Programms Master Sports Business and Communication <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2018\/master-sports-business-and-communication-studierende-besuchen-adidas-headquarter\/\" title=\"Master Sports Business and Communication Studierende besuchen adidas-Headquarter\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":10839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[106,7273,7271],"coauthors":[685],"class_list":["post-10837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-adidas-de","tag-headquarter","tag-herzogenaurach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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