{"id":10883,"date":"2018-11-26T11:16:13","date_gmt":"2018-11-26T10:16:13","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=10883"},"modified":"2018-11-26T11:16:13","modified_gmt":"2018-11-26T10:16:13","slug":"google-gastvortrag-von-robert-czerechowicz","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2018\/google-gastvortrag-von-robert-czerechowicz\/","title":{"rendered":"Google Culture & Work Environment \u2013 Gastvortrag von Robert Czerechowicz"},"content":{"rendered":"

\u201eWe create radical new technologies to solve some of the world\u2019s biggest problems.\u201c<\/em><\/p><\/blockquote>\n

Robert Czerechowicz, Google Industry Manager Automotive, hielt als Gast des Connected Vehicle Lab der Munich Business School in M\u00fcnchen am Montag, den 19. November 2018 einen Impulsvortrag zum Thema \u201eGoogle Culture & Work Environment\u201c. Robert hat Marketing und internationales Management studiert. Sein Berufsweg hat ihn \u00fcber Stationen bei Porsche, BMW und Kraft Foods \u2013 u.a. zust\u00e4ndig f\u00fcr den Auftritt der Marke Milka beim FIS Alpine Ski World Cup \u2013 zu Google gef\u00fchrt, dort ist er seit 2012 t\u00e4tig.<\/p>\n

Gleich zu Beginn gewinnt Robert die Aufmerksamkeit: mit einem Quiz zu den wesentlichen Stationen der Entwicklung von Google und dem Mutterkonzern Alphabet und Give Aways f\u00fcr die richtigen Antworten. Gleichzeitig lernen wir so ein wichtiges Element der Kultur kennen: Gamifikation ( von engl. „game“: „Spiel“) ist die \u00dcbertragung von spieltypischen Elementen und Vorg\u00e4ngen in spielfremde Zusammenh\u00e4nge mit dem Ziel, Motivationssteigerung und Verhaltens\u00e4nderung bei Teilnehmerinnen und Teilnehmern zu erreichen.<\/p>\n

\"MBS<\/a>
Gamification at its best: Robert verteilt Give Aways f\u00fcr richtige Antworten.<\/em><\/figcaption><\/figure>\n

Anschaulich vermittelt Robert Czerechowicz, wie sehr sich Arbeiten in einem digitalen Unternehmen von der bisher bekannten Arbeitskultur in traditionellen Firmen unterscheidet. Google setzt auf eine Netzwerkkultur und ein sorgenfreies Leben seiner Mitarbeiter. Von kostenlosem gesundem Essen, \u00fcber Parks und kreative R\u00e4ume und Ruhezonen bis hin zum eigenen Sportprogramm – es wird grunds\u00e4tzlich versucht, allt\u00e4gliche Belange den Mitarbeitern abzunehmen. Diese k\u00f6nnen sich dadurch voll und ganz auf ihre Arbeit bei Google konzentrieren.<\/p>\n

Das klingt in erster Linie erstaunlich, erschafft jedoch genau die Grundbedingung f\u00fcr Googles Erfolg: ein Netzwerk-Unternehmen, in dem jeder Mitarbeiter hoch motiviert und auf Augenh\u00f6he aktiv neue Ideen voranbringen kann. F\u00fcr diese besondere Firmenkultur gibt es auch einen eigenen Begriff: \u201eGoogleyness\u201c.<\/p>\n

Anhand zahlreicher Beispiele verdeutlicht Robert zudem die ausgepr\u00e4gte Kunden- und Innovationsorientierung: \u201eWir alle haben von dem selbstfahrenden Auto und Google Glass geh\u00f6rt. Dies sind Produkte von Google[x]<\/a>, dem von Google im Jahr 2010 gegr\u00fcndeten Innovationslabor, das sich nur wenige Kilometer von Googleplex in Mountain View, Kalifornien, befindet. Warum gilt dieses Labor als so vielversprechend? Weil das Labor selbst als Experiment betrachtet wird – ein Versuch, den Prozess, mit dem ein Unternehmenslabor funktioniert, neu zu konfigurieren.\u201c<\/p>\n

In diesem Fall geht es darum, sich auf Felder zu fokussieren, die ein besonders gro\u00dfes Potential aufweisen, um diese mit einer Vielzahl von technologischen L\u00f6sungen zu erschlie\u00dfen. Es geht also um die gro\u00dfen Ideen, keine inkrementellen. Aber die Ressourcen werden sehr sorgf\u00e4ltig zugewiesen, und Prototyping ist ein Muss, da auf dem Weg zum Erfolg viele Zwischenschritte scheitern werden. Die Bereitschaft, durch Ausprobieren und aus Fehlern zu lernen, geh\u00f6rt zu den zentralen Grundmustern der Kultur bei Google.<\/p>\n

\"MBS<\/a><\/p>\n

Die sich an den Impulsvortrag anschlie\u00dfende Diskussionsrunde moderierte MBS Prof. Hans Jung. Begeisterung l\u00f6ste Robert damit aus, dass er die Teilnehmer des Studienschwerpunkts Digitale Transformation im Masterprogramm f\u00fcr das kommende Semester zu einem Besuch des Google Innovation Labs in M\u00fcnchen einlud.<\/p>\n

\"MBS<\/a>
Moderation der Diskussionsrunde mit MBS Professor Dr. Hans H. Jung (links) und Robert Czerechowicz.<\/em><\/figcaption><\/figure>\n

Die MBS im Zeichen der Transformation<\/h2>\n

Die Munich Business School besch\u00e4ftigt sich mit dem Themenkomplex Transformation schon seit einiger Zeit intensiv: Sowohl im Studienprogramm Master International Business als auch im Bachelor Programm Bachelor International Business bieten wir die Vertiefungsf\u00e4cher Digital Business und International Innovation und Digital Business an. Im Jahr 2015 startete die Munich Business School das MBS Connected Vehicle Lab, eine Plattform f\u00fcr Wissenschaft, Forschung, Industrie und Dienstleistung.<\/p>\n

Es dient der Fakult\u00e4t, den Studierenden und Experten aus der Wirtschaft dazu, sich \u00fcber neueste Lern- und Kommunikationsformen zu den Themenbereichen Mobilit\u00e4t der Zukunft auszutauschen. Ende letzten Jahres ist nun auch eine umfassende Herausgeberschaft mit dem Titel \u201eDigital vernetzt: Transformation der Wertsch\u00f6pfung\u201c mit Beitr\u00e4gen von \u00fcber vierzig Autoren aus Wissenschaft und Praxis unter der Federf\u00fchrung der MBS entstanden.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eWe create radical new technologies to solve some of the world\u2019s biggest problems.\u201c Robert Czerechowicz, Google Industry Manager Automotive, hielt als Gast des Connected Vehicle Lab der Munich Business School in M\u00fcnchen am Montag, den […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":10878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[7289,7238,4249,7291,4298,7287],"coauthors":[685,676],"class_list":["post-10883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-czerechowicz-de","tag-gastvortrag","tag-google","tag-googley-de","tag-kultur","tag-robert-czerechowicz"],"yoast_head":"\nGoogle Culture & Work Environment \u2013 Gastvortrag von Robert Czerechowicz<\/title>\n<meta name=\"description\" content=\"Robert Czerechowicz, Google Industry Manager Automotive, hielt einen Impulsvortrag zum Thema \u201eGoogle Culture & Work Environment\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2018\/google-gastvortrag-von-robert-czerechowicz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Culture & Work Environment \u2013 Gastvortrag von Robert Czerechowicz\" \/>\n<meta property=\"og:description\" content=\"Robert Czerechowicz, Google Industry Manager Automotive, hielt einen Impulsvortrag zum Thema \u201eGoogle Culture & Work Environment\u201c.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2018\/google-gastvortrag-von-robert-czerechowicz\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-26T10:16:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/11\/MBS-google-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS, Prof. Dr. Hans H. 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