{"id":10944,"date":"2018-12-14T15:19:38","date_gmt":"2018-12-14T14:19:38","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=10944"},"modified":"2021-10-29T12:40:28","modified_gmt":"2021-10-29T10:40:28","slug":"jack-nasher-presents-his-new-book-convinced","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/","title":{"rendered":"Jack Nasher Presents His New Book &#8222;CONVINCED!&#8220;"},"content":{"rendered":"<p>Thursday evening, the MBS Lounge was the venue for the much-anticipated presentation of <a href=\"https:\/\/www.amazon.com\/Convinced-Prove-Your-Competence-People\/dp\/1523095598\" target=\"_blank\" rel=\"noopener\">&#8222;CONVINCED! How to Prove Your Competence &amp; Win People Over&#8220;<\/a>, the latest book of MBS Professor and bestseller author, Dr. Jack Nasher.<\/p>\n<div id='gallery-1' class='gallery galleryid-10944 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-1.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-1-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-1-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-9-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-9.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-9-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-9-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-4.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-4-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-4-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>After a warm welcome to the audience by Professor Dr. Stefan Baldi, Dean of Munich Business School, Jack Nasher took the stage, starting his presentation by sharing the story of famous violinist <a href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/the-experiment\/\">Joshua Bell performing incognito at L\u2019Enfant Plaza Station in Washington, D.C.<\/a> for about 43 minutes without being recognized \u2013 despite his unparallelled skills.<\/p>\n<p>The moral of the story? True greatness doesn&#8217;t speak for itself, nor does competence. You need to convey your competence!\u00a0That is what &#8222;CONVINCED!&#8220; is all about.<\/p>\n<p>During his very entertaining as well as inspiring presentation, Jack Nasher provided some intriguing examples on how to convince others. That is, to overcome people&#8217;s primal fear of making a bad decision \u2013 as people tend to not to choose what they like best, but what they fear least. (Jack Nasher has published a <a href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/loss-aversion\/\">blog article on this very phenomenon<\/a>, called &#8222;loss aversion&#8220;.)<\/p>\n<p>After the riveting presentation, the audience had the opportunity to follow up with some questions to Jack Nasher. Subsequently, the evening continued with a cozy get together and lively discussions amongst the guests of the event.<\/p>\n<div id='gallery-2' class='gallery galleryid-10944 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-7\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-7-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-7.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-7-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-7-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-8-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-8.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-8-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-8-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-6-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-6.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-6-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-6-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/mbs-convinced-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-5-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Jack Nasher Convinced!\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-5.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-5-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/12\/MBS-convinced-5-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&#8222;CONVINCED! How to Prove Your Competence &amp; Win People Over&#8220; is <a href=\"https:\/\/jacknasher.com\/convinced-book\" target=\"_blank\" rel=\"noopener\">available on Amazon or your local book store<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Thursday evening, the MBS Lounge was the venue for the much-anticipated presentation of &#8222;CONVINCED! How to Prove Your Competence &amp; Win People Over&#8220;, the latest book of MBS Professor and bestseller author, Dr. Jack Nasher. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/jack-nasher-presents-his-new-book-convinced\/\" title=\"Jack Nasher Presents His New Book &#8222;CONVINCED!&#8220;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":10947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10432],"tags":[4881,7310,6484,1977,7082,5415,6212],"coauthors":[685],"class_list":["post-10944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","tag-book","tag-book-launch","tag-book-presentation","tag-competence","tag-convinced","tag-jack-nasher","tag-loss-aversion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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