{"id":11038,"date":"2019-02-04T10:53:45","date_gmt":"2019-02-04T09:53:45","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11038"},"modified":"2019-02-04T11:01:54","modified_gmt":"2019-02-04T10:01:54","slug":"design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/","title":{"rendered":"Bachelor Students Engage in Design Sprint Workshop to Enhance Visitor Experience at MBS Open House Event"},"content":{"rendered":"<p>As part of their Innovation and Digital Business module, 15 Bachelor International Business students engaged in a 4-day Design Sprint workshop organized by design sprint coach Alexander Daamen, co-founder and Design Sprint Facilitator of <a href=\"https:\/\/nopilots.io\/\" target=\"_blank\" rel=\"noopener\">NoPilots<\/a>, and MBS professors Dr. David Wagner and Dr. Alexander Hahn.<\/p>\n<p>To start the workshop, the students were presented with a Design Challenge: how can Augmented Reality (AR) technology enrich the annual MBS Open House event?<\/p>\n<div id='gallery-1' class='gallery galleryid-11038 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-4.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-4-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-4-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-3.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-3-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-3-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-1.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-1-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-1-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-2-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-2.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-2-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-2-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Through a structured process, the students were able to design and prototype user-centric AR experiences, and test them in a live environment. Exciting findings were generated for both future Open House visitors as well as MBS employees.<\/p>\n<div id='gallery-2' class='gallery galleryid-11038 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-5-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-5.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-5-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-5-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-6-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-6.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-6-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-6-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>During the feedback session that concluded the workshop, the students mentioned that they particularly liked the practical and theory-based application in a new technology field. They feel encouraged to simply try out new technologies such as AR as a prototype, and to test further use cases. The Bachelor students also liked the 4-day process very much as they learned to test ideas quickly before over-engineering them.<\/p>\n<div id='gallery-3' class='gallery galleryid-11038 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-9-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-9.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-9-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-9-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/mbs-design-sprint-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-8-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Design Sprint\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-8.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-8-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/02\/MBS-design-sprint-8-678x381.jpg 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>According to <a href=\"http:\/\/www.gv.com\/sprint\/\" target=\"_blank\" rel=\"noopener\">GV<\/a> (formerly known as Google Ventures), co-inventor of the method, the Design Sprint &#8222;(&#8230;) is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers (&#8230;).&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>As part of their Innovation and Digital Business module, 15 Bachelor International Business students engaged in a 4-day Design Sprint workshop organized by design sprint coach Alexander Daamen, co-founder and Design Sprint Facilitator of NoPilots, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/design-sprint-workshop-to-enhance-visitor-experience-mbs-open-house\/\" title=\"Bachelor Students Engage in Design Sprint Workshop to Enhance Visitor Experience at MBS Open House Event\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1859,1545,1987,1537,7136,1657],"tags":[2003,2039,6621,1735,6111,6129],"coauthors":[685],"class_list":["post-11038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business","category-digital-business-operations","category-faculty-research","category-innovation-entrepreneurship","category-master-innovation-and-entrepreneurship","category-students","tag-augmented-reality","tag-design-thinking","tag-mixed-reality","tag-open-house","tag-virtual-reality","tag-vr-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bachelor Students Engage in Design Sprint Workshop to Enhance Visitor Experience at MBS Open 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