{"id":11352,"date":"2019-03-13T12:01:48","date_gmt":"2019-03-13T11:01:48","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11352"},"modified":"2023-07-27T09:03:47","modified_gmt":"2023-07-27T07:03:47","slug":"mbs-alumnus-alexander-bauer-shares-his-experiences-of-starting-and-running-a-business-with-mbs-bachelor-students","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-alumnus-alexander-bauer-shares-his-experiences-of-starting-and-running-a-business-with-mbs-bachelor-students\/","title":{"rendered":"MBS Alumnus Alexander Bauer Shares His Experiences of Starting and Running a Business With MBS Bachelor Students"},"content":{"rendered":"<p>At the invitation of MBS lecturer, Professor Dr. Carsten Rennhak, alumnus Alexander Bauer returned to his alma mater to share his experiences of starting and running an own business with the current Bachelor students. After having worked in consultancy for some years, Alexander co-founded <a href=\"https:\/\/www.bhmgrp.com\/\" target=\"_blank\" rel=\"noopener\">BHM GROUP<\/a>, parent company to <a href=\"https:\/\/www.bhmco.com\/en\/\" target=\"_blank\" rel=\"noopener\">BHM &amp; COMPANY<\/a>, a consultancy for digital strategies, services, and&nbsp;customer communication, and <a href=\"https:\/\/www.bhmms.com\/en\/\" target=\"_blank\" rel=\"noopener\">BHM MEDIA SOLUTIONS<\/a>, an associated software developer and provider that complements the consulting services.<\/p>\n<p>To start his guest lecture, Alexander provided an overview of his career development, shared his experiences on the challenges of starting an own business, and touched on various aspects from his everyday professional life as Chairman &amp; CEO of BHM GROUP.<\/p>\n<p>Subsequently, Alexander focused on how his company&#8217;s services and products support businesses to &#8222;Being Successful in a Digital World&#8220; by improving their customers&#8216; satisfaction via solutions such as the <a href=\"https:\/\/www.ifeedback.de\/\" target=\"_blank\" rel=\"noopener\">iFeedback\u00ae<\/a> platform. The guest lecture was concluded with an extensive Q&amp;A round.<\/p>\n<p><a href=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-bhm-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11357\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-bhm-2-1024x576.jpg\" alt=\"MBS BMH GROUP \" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-bhm-2-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-bhm-2-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-bhm-2-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-bhm-2.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>We want to thank Alexander for visiting Munich Business School, and for sharing his expert insights with our Bachelor students.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>At the invitation of MBS lecturer, Professor Dr. Carsten Rennhak, alumnus Alexander Bauer returned to his alma mater to share his experiences of starting and running an own business with the current Bachelor students. After <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-alumnus-alexander-bauer-shares-his-experiences-of-starting-and-running-a-business-with-mbs-bachelor-students\/\" title=\"MBS Alumnus Alexander Bauer Shares His Experiences of Starting and Running a Business With MBS Bachelor Students\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1859,1545,1627,1537],"tags":[7647,7651,7645,7653,2081,7649,7650,2555],"coauthors":[685],"class_list":["post-11352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business","category-digital-business-operations","category-entrepreneurs","category-innovation-entrepreneurship","tag-alexander-bauer","tag-bhm-company","tag-bhm-group","tag-bhm-media-solutions","tag-consulting","tag-customer-engagement","tag-customer-satisfaction","tag-start-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBS Alumnus Alexander Bauer Shares His Experiences of Starting and Running a Business<\/title>\n<meta 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