{"id":11426,"date":"2019-03-20T10:50:29","date_gmt":"2019-03-20T09:50:29","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11426"},"modified":"2023-07-27T09:07:38","modified_gmt":"2023-07-27T07:07:38","slug":"experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/","title":{"rendered":"Experts of Cartier, Mey, and Loacker Share Their Insights at \u201eHow to Make a Brand Unique\u201d Panel Discussion"},"content":{"rendered":"<p>This past Thursday, the MBS Lounge was the venue for the \u201cHow to Make a Brand Unique\u201d panel discussion, which featured Matthias Mey, Managing Partner of <a href=\"https:\/\/www.mey.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mey<\/a>, Sabrina Eberl, CRM &amp; CS Manager at <a href=\"https:\/\/www.cartier.com\/\" target=\"_blank\" rel=\"noopener\">Cartier<\/a>, Master International Business alumna Maria Vittoria Fondriest, Client and Service Marketing Trainee at Cartier, and Lorenz Zelger, Bachelor International Business alumnus and Head of Shopper Marketing at <a href=\"https:\/\/www.loacker.com\/int\/en\/\" target=\"_blank\" rel=\"noopener\">Loacker<\/a>.<\/p>\n<div id='gallery-1' class='gallery galleryid-11426 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-6-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-6-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-6-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-6-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-6.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em>The experts of the &#8222;How to Make a Brand Unique&#8220; panel discussion: Sabrina Eberl and Maria Vittoria Fondriest (Cartier, left picture), Matthias Mey (Mey), Lorenz Zelger (Loacker), and MBS Professor Dr. Hans H. Jung.<\/em><\/p>\n<p>The guests were welcomed by Dr. Hans H. Jung, Professor for International Marketing, the host of the event. Then, the experts took the stage to each provide insights into their companies and how they manage their brands.<\/p>\n<p>Up-to-date marketing questions were at the core of the discussion \u2013 and the answers of the panelists reflected a broad spectrum of up-to-date solutions. In particular, the question &#8222;How digital must a brand be today and tomorrow?&#8220; created a stage to discuss numerous practical applications ranging from trend recognition via social media listening to the brand-adequate design of a \u201cPoint of Customer Experience\u201d.<\/p>\n<p><a href=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11439\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3.jpg\" alt=\"MBS Brand Management\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3.jpg 2048w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-678x381.jpg 678w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<p>The answers the question about \u201cthe senses a consumer uses to perceive a brand\u201d involved many facets \u2013 from the olfactory and haptic experience of a fashion brand (Mey) to the taste experience of a brand-owned bakery shop (Loacker) up to the holistic experience of luxury brands (Cartier). Many questions of the audience were related to international aspects of brands, the future role of marketing in a company, as well as the online search experience of the so-called \u201cGeneration Z\u201d.<\/p>\n<p>After the panel discussion, the event continued with a lively discussion that also involved the audience before the evening came to a close with a cozy get together.<\/p>\n<div id='gallery-2' class='gallery galleryid-11426 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>We would like to thank Maria Vittoria Fondriest, Sabrina Eberl, Matthias Mey, and Lorenz Zelger (special thanks for bringing your delicious Loacker sweets!) for sharing their expert insights with our students, and for making the \u201cHow to Make a Brand Unique\u201d event a memorable one!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>This past Thursday, the MBS Lounge was the venue for the \u201cHow to Make a Brand Unique\u201d panel discussion, which featured Matthias Mey, Managing Partner of Mey, Sabrina Eberl, CRM &amp; CS Manager at Cartier, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/\" title=\"Experts of Cartier, Mey, and Loacker Share Their Insights at \u201eHow to Make a Brand Unique\u201d Panel Discussion\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1859,1545,1627,1551,1727,7136,1579,7132,1635,1669],"tags":[4004,4161,7731,7729,7733,7008],"coauthors":[685],"class_list":["post-11426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business","category-digital-business-operations","category-entrepreneurs","category-marketing-sales","category-master-sports-business-and-communication","category-master-innovation-and-entrepreneurship","category-master-international-business","category-master-international-marketing-and-brand-management","category-mba-general-management-full-time","category-mba-general-management-part-time","tag-brand","tag-brand-management","tag-cartier","tag-loacker","tag-mey","tag-panel-discussion"],"yoast_head":"<!-- This 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