{"id":11442,"date":"2019-03-25T11:22:05","date_gmt":"2019-03-25T10:22:05","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11442"},"modified":"2019-03-26T09:58:19","modified_gmt":"2019-03-26T08:58:19","slug":"dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/","title":{"rendered":"Dr. Verena Grundke Shares Her Insights on „Customer Relationship at Telef\u00f2nica“ with MBS Students"},"content":{"rendered":"

At the invitation of MBS lecturer Dr. Sophie Hieke, Dr. Verena Grundke, Director CRM at Telef\u00f2nica<\/a>, visited Munich Business School to share her insights on „Customer Relationship at Telef\u00f2nica“ with the MBS Bachelor, Master, and MBA students.<\/p>\n

\"MBS
MBS lecturer Dr. Sophie Hieke (l.) and Dr. Verena Grundke, Director CRM at Telef\u00f2nica.<\/figcaption><\/figure>\n

After quickly introducing herself and the company Telef\u00f3nica, Verena Grundke focused on the responsibilites of the Customer Base Management, and how they impact the business. Based on three real-life examples, she highlighted aspects such as what challenges have to be faced, what necessary steps need to be undertaken, and how the methodology involves to a high degree data and tests.<\/p>\n

\"MBS<\/p>\n

The guest lecture finished with a Q&A round, enabling the students to gather additional insights on the topic of Customer Relationship Management.<\/p>\n

Many thanks to Dr. Verena Grundke for visiting MBS, and for sharing her knowledge and experiences with our students!<\/p>\n","protected":false},"excerpt":{"rendered":"

At the invitation of MBS lecturer Dr. Sophie Hieke, Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on „Customer Relationship at Telef\u00f2nica“ with the MBS Bachelor, Master, and […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1859,1551,7136,1579,7132,1635],"tags":[6585,6589,6496,7804],"coauthors":[685],"class_list":["post-11442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business","category-marketing-sales","category-master-innovation-and-entrepreneurship","category-master-international-business","category-master-international-marketing-and-brand-management","category-mba-general-management-full-time","tag-crm","tag-customer-relationship-management","tag-telefonica","tag-verena-grundke"],"yoast_head":"\nDr. Verena Grundke Shares Her Insights on "Customer Relationship at Telef\u00f2nica" with MBS Students<\/title>\n<meta name=\"description\" content=\"Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on "Customer Relationship at Telef\u00f2nica" with the MBS students.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Verena Grundke Shares Her Insights on "Customer Relationship at Telef\u00f2nica" with MBS Students\" \/>\n<meta property=\"og:description\" content=\"Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on "Customer Relationship at Telef\u00f2nica" with the MBS students.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T10:22:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-26T08:58:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Dr. Verena Grundke Shares Her Insights on „Customer Relationship at Telef\u00f2nica“ with MBS Students\",\"datePublished\":\"2019-03-25T10:22:05+00:00\",\"dateModified\":\"2019-03-26T08:58:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg\",\"keywords\":[\"CRM\",\"Customer Relationship Management\",\"Telef\u00f3nica\",\"Verena Grundke\"],\"articleSection\":[\"Bachelor International Business\",\"Marketing & Sales\",\"Master Innovation and Entrepreneurship\",\"Master International Business\",\"Master International Marketing and Brand Management\",\"MBA General Management Full-Time\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\",\"name\":\"Dr. Verena Grundke Shares Her Insights on \\\"Customer Relationship at Telef\u00f2nica\\\" with MBS Students\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg\",\"datePublished\":\"2019-03-25T10:22:05+00:00\",\"dateModified\":\"2019-03-26T08:58:19+00:00\",\"description\":\"Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on \\\"Customer Relationship at Telef\u00f2nica\\\" with the MBS students.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg\",\"width\":2048,\"height\":1125,\"caption\":\"MBS Telefonica\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Topics\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/category\/business-topics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing & Sales\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/category\/business-topics\/marketing-sales\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr. Verena Grundke Shares Her Insights on “Customer Relationship at Telef\u00f2nica” with MBS Students\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Verena Grundke Shares Her Insights on \"Customer Relationship at Telef\u00f2nica\" with MBS Students","description":"Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on \"Customer Relationship at Telef\u00f2nica\" with the MBS students.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/","og_locale":"de_DE","og_type":"article","og_title":"Dr. Verena Grundke Shares Her Insights on \"Customer Relationship at Telef\u00f2nica\" with MBS Students","og_description":"Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on \"Customer Relationship at Telef\u00f2nica\" with the MBS students.","og_url":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2019-03-25T10:22:05+00:00","article_modified_time":"2019-03-26T08:58:19+00:00","og_image":[{"width":2048,"height":1125,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Dr. Verena Grundke Shares Her Insights on „Customer Relationship at Telef\u00f2nica“ with MBS Students","datePublished":"2019-03-25T10:22:05+00:00","dateModified":"2019-03-26T08:58:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/"},"wordCount":180,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg","keywords":["CRM","Customer Relationship Management","Telef\u00f3nica","Verena Grundke"],"articleSection":["Bachelor International Business","Marketing & Sales","Master Innovation and Entrepreneurship","Master International Business","Master International Marketing and Brand Management","MBA General Management Full-Time"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/","url":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/","name":"Dr. Verena Grundke Shares Her Insights on \"Customer Relationship at Telef\u00f2nica\" with MBS Students","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg","datePublished":"2019-03-25T10:22:05+00:00","dateModified":"2019-03-26T08:58:19+00:00","description":"Dr. Verena Grundke, Director CRM at Telef\u00f2nica, visited Munich Business School to share her insights on \"Customer Relationship at Telef\u00f2nica\" with the MBS students.","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/HiekeGrundkeBaldi.jpg","width":2048,"height":1125,"caption":"MBS Telefonica"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/dr-verena-grundke-shares-her-insights-on-customer-relationship-at-telefonica-with-mbs-students\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Business Topics","item":"https:\/\/www.munich-business-school.de\/insights\/en\/category\/business-topics\/"},{"@type":"ListItem","position":3,"name":"Marketing & Sales","item":"https:\/\/www.munich-business-school.de\/insights\/en\/category\/business-topics\/marketing-sales\/"},{"@type":"ListItem","position":4,"name":"Dr. Verena Grundke Shares Her Insights on “Customer Relationship at Telef\u00f2nica” with MBS Students"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/11442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=11442"}],"version-history":[{"count":7,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/11442\/revisions"}],"predecessor-version":[{"id":11471,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/11442\/revisions\/11471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/11466"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=11442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=11442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=11442"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=11442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}