{"id":11462,"date":"2019-03-20T10:50:29","date_gmt":"2019-03-20T09:50:29","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11462"},"modified":"2023-07-27T09:07:49","modified_gmt":"2023-07-27T07:07:49","slug":"experten-von-cartier-mey-und-loacker-diskutieren-zum-thema-how-to-make-a-brand-unique","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/experten-von-cartier-mey-und-loacker-diskutieren-zum-thema-how-to-make-a-brand-unique\/","title":{"rendered":"Experten von Cartier, Mey und Loacker diskutieren zum Thema &#8222;How to Make a Brand Unique&#8220;"},"content":{"rendered":"<p>Am vergangenen Donnerstag fand in der MBS Lounge die Podiumsdiskussion &#8222;How to make a Brand Unique&#8220; statt \u2013 mit den Experten Matthias Mey, Managing Partner von <a href=\"https:\/\/www.mey.com\/de\/\" target=\"_blank\" rel=\"noopener\">Mey<\/a>, Sabrina Eberl, CRM &amp; CS Manager bei <a href=\"https:\/\/www.cartier.de\/\" target=\"_blank\" rel=\"noopener\">Cartier<\/a>, Master International Business Alumna Maria Vittoria Fondriest, Client and Service Marketing Trainee bei Cartier, und Lorenz Zelger, Bachelor International Business Alumnus und Head of Shopper Marketing bei <a href=\"https:\/\/www.loacker.com\/de\/de\/\" target=\"_blank\" rel=\"noopener\">Loacker<\/a>.<\/p>\n<div id='gallery-1' class='gallery galleryid-11462 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-7\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-7-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-7-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-7-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-7-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-7.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-4.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em>Die Experten der Podiumsdiskussion &#8222;How to make a Brand Unique&#8220;: Sabrina Eberl und Maria Vittoria Fondriest (Cartier, Bild links), Matthias Mey (Mey), Lorenz Zelger (Loacker) und MBS Professor Dr. Hans H. Jung (v. l. n. r.).<\/em><\/p>\n<p>Die G\u00e4ste wurden von Dr. Hans H. Jung begr\u00fc\u00dft, Professor f\u00fcr International Marketing an der MBS. Anschlie\u00dfend stellten die Experten ihre Unternehmen vor und erkl\u00e4rten, wie sie ihre Marken f\u00fchren.<\/p>\n<p>Im Mittelpunkt der Diskussion standen aktuelle Marketingfragen \u2013 und die Antworten der Panelisten spiegelten ein breites Spektrum aktueller L\u00f6sungen wieder. Insbesondere die Frage &#8222;Wie digital muss eine Marke heute und morgen sein&#8220; f\u00fchrte zu einer intensiven Diskussion \u00fcber praxisbezogene Vorgehensweisen: von der Trend-Erkennung \u00fcber Social Media bis hin zur markengerechten Gestaltung eines &#8222;Point of Customer Experience&#8220;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-11439 aligncenter\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-1024x576.jpg\" alt=\"MBS Brand Management\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-3.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Die Antwort auf die Frage nach &#8222;den Sinnen, mit denen ein Konsument eine Marke wahrnimmt&#8220;, umfasste viele Facetten \u2013 von der olfaktorischen und haptischen Erfahrung einer Modemarke (Mey) \u00fcber die Geschmackserfahrung eines S\u00fc\u00dfwarenherstellers (Loacker) bis hin zur ganzheitlichen Erfahrung von Luxusmarken (Cartier). Viele Fragen der Studierenden bezogen sich auf internationale Aspekte von Marken, die zuk\u00fcnftige Rolle des Marketings in Unternehmen sowie das Online-Suchverhalten der sogenannten &#8222;Generation Z&#8220;.<\/p>\n<p>Nach der Podiumsdiskussion wurde die Veranstaltung mit einer lebhaften Diskussion fortgesetzt, an der sich auch die Studierenden beteiligten, bevor der Abend mit einem gem\u00fctlichen Get-together endete.<\/p>\n<div id='gallery-2' class='gallery galleryid-11462 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-9.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/experts-of-cartier-mey-and-loacker-share-their-insights-at-how-to-make-a-brand-unique-panel-discussion\/mbs-brands-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"MBS Brand Management\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-1024x576.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8-678x381.jpg 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/03\/MBS-brands-8.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Wir danken Maria Vittoria Fondriest, Sabrina Eberl, Matthias Mey und Lorenz Zelger (ein besonderes Dankesch\u00f6n f\u00fcr die k\u00f6stlichen Loacker-Leckereien!) f\u00fcr ihren Besuch an der MBS und f\u00fcr ein einzigartiges &#8222;How to Make a Brand Unique&#8220;-Event<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Am vergangenen Donnerstag fand in der MBS Lounge die Podiumsdiskussion &#8222;How to make a Brand Unique&#8220; statt \u2013 mit den Experten Matthias Mey, Managing Partner von Mey, Sabrina Eberl, CRM &amp; CS Manager bei Cartier, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/experten-von-cartier-mey-und-loacker-diskutieren-zum-thema-how-to-make-a-brand-unique\/\" title=\"Experten von Cartier, Mey und Loacker diskutieren zum Thema &#8222;How to Make a Brand Unique&#8220;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,53,63,81,86,7138,85,7130,92,90],"tags":[7796,7826,7798,391,393,7800],"coauthors":[685],"class_list":["post-11462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business-de","category-digital-business-operations-de","category-gruenderinnen","category-marketing-sales-de","category-master-sports-business-and-communication-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","tag-cartier-de","tag-diskussion","tag-loacker-de","tag-marke","tag-markenfuhrung","tag-mey-de"],"yoast_head":"<!-- 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