{"id":11680,"date":"2019-03-25T11:22:05","date_gmt":"2019-03-25T10:22:05","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11680"},"modified":"2019-04-18T09:51:25","modified_gmt":"2019-04-18T07:51:25","slug":"kundenbeziehung-bei-telefonica-dr-verena-grundke-zu-gast-an-der-mbs","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/kundenbeziehung-bei-telefonica-dr-verena-grundke-zu-gast-an-der-mbs\/","title":{"rendered":"„Kundenbeziehung bei Telef\u00f3nica“: Dr. Verena Grundke zu Gast an der MBS"},"content":{"rendered":"

Auf Einladung der MBS Dozentin Dr. Sophie Hieke besuchte Dr. Verena Grundke, Director CRM bei Telef\u00f3nica, die Munich Business School, um ihr Wissen und ihre Erfahrungen zum Thema „Customer Relationship bei Telef\u00f3nica“ mit den MBS Bachelor-, Master- und MBA-Studenten zu teilen.<\/p>\n

\"\"
MBS lecturer Dr. Sophie Hieke (l.) and Dr. Verena Grundke, Director CRM at Telef\u00f2nica.<\/figcaption><\/figure>\n

Nachdem sie sich und das Unternehmen Telef\u00f3nica vorgestellt hatte, ging Dr. Verena Grundke n\u00e4her auf Customer Base Management und dessen Nutzen f\u00fcr das Gesamtgesch\u00e4ft bei Telef\u00f3nica ein. Anhand von drei Beispielen aus der Praxis zeigte sie Aspekte auf, wie konkrete Herausforderungen zu bew\u00e4ltigen sind, welche notwendigen Schritte unternommen werden m\u00fcssen und wie die Methodik in hohem Ma\u00dfe Daten und Tests beinhaltet.<\/p>\n

\"\"<\/p>\n

Der Gastvortrag endete mit einer Q&A-Runde, in der die Studierenden zus\u00e4tzliche Erkenntnisse zum Thema Customer Relationship Management gewinnen konnten.<\/p>\n

Vielen Dank an Dr. Verena Grundke f\u00fcr den Besuch der MBS!<\/p>\n","protected":false},"excerpt":{"rendered":"

Auf Einladung der MBS Dozentin Dr. Sophie Hieke besuchte Dr. Verena Grundke, Director CRM bei Telef\u00f3nica, die Munich Business School, um ihr Wissen und ihre Erfahrungen zum Thema „Customer Relationship bei Telef\u00f3nica“ mit den MBS […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,81,7138,85,7130,92],"tags":[7680,7905,7906,7908],"coauthors":[685],"class_list":["post-11680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business-de","category-marketing-sales-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-mba-general-management-full-time-de","tag-crm-de","tag-customer-realtionship-marketing","tag-telefonica-de","tag-verena-grundke-de"],"yoast_head":"\n"Kundenbeziehung bei Telef\u00f3nica": Dr. Verena Grundke zu Gast an der MBS<\/title>\n<meta name=\"description\" content=\"Auf Einladung der MBS Dozentin Dr. Sophie Hieke besuchte Dr. Verena Grundke, 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