{"id":11889,"date":"2019-05-07T12:09:45","date_gmt":"2019-05-07T10:09:45","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=11889"},"modified":"2019-06-03T17:17:08","modified_gmt":"2019-06-03T15:17:08","slug":"mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/","title":{"rendered":"MBS Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen"},"content":{"rendered":"<p>Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.<\/p>\n<p>Einer der Experten, der sein Wissen zu diesem Thema weitergab, war MBS Professor und Senior Manager von <a href=\"https:\/\/www.unity.de\/\">UNITY<\/a>, Dr. Heiko Seif. Er hielt einen Vortrag dar\u00fcber, wie sich der digitale Wandel auf den Fu\u00dfball (und andere Sportarten) auswirkt, wie man Wi-Fi im Stadion nutzt, um Fu\u00dfballspiele noch faszinierender zu pr\u00e4sentieren, und schlie\u00dflich, wie man das Fan Engagement durch zus\u00e4tzliche digitale Angebote f\u00f6rdert.<\/p>\n<p>Apropos Digitalisierung und Sport: MBS Professorin Dr. Patricia Kraft und Master Sports Business and Communication Alumna Isabell Kroi\u00df haben einen Blogbeitrag dar\u00fcber geschrieben, der <a href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2017\/virtual-reality-sport-sponsoring\/\">die M\u00f6glichkeiten von Virtual Reality<\/a> aufzeigt, die Fan Experience bei Sport-Events zu verbessern (und wie digitales Marketing davon profitieren kann).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\" title=\"MBS Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":11831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,53,56,86,7138,85,7130,92,90,103],"tags":[183,7832,2805,8194,4976,8198,2698,8168,8196],"coauthors":[685],"class_list":["post-11889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business-de","category-digital-business-operations-de","category-fakultaet-forschung","category-master-sports-business-and-communication-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","category-sports-business-communication-de","tag-bundesliga","tag-digitaler-wandel","tag-digitalisierung","tag-fan","tag-fan-engagement","tag-fan-experience-de","tag-fussball","tag-smart-stadium-de","tag-stadion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBS-Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen<\/title>\n<meta name=\"description\" content=\"Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBS-Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen\" \/>\n<meta property=\"og:description\" content=\"Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T10:09:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-03T15:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"MBS Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen\",\"datePublished\":\"2019-05-07T10:09:45+00:00\",\"dateModified\":\"2019-06-03T15:17:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg\",\"keywords\":[\"Bundesliga\",\"Digitaler Wandel\",\"Digitalisierung\",\"Fan\",\"Fan Engagement\",\"Fan Experience\",\"Fu\u00dfball\",\"Smart Stadium\",\"Stadion\"],\"articleSection\":[\"Bachelor International Business\",\"Digital Business &amp; Operations\",\"Fakult\u00e4t &amp; Forschung\",\"Master IB | Sports Management and Media\",\"Master Innovation and Entrepreneurship\",\"Master International Business\",\"Master International Marketing and Brand Management\",\"MBA General Management Full-Time\",\"MBA General Management Part-Time\",\"Sports Business &amp; Communication\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\",\"name\":\"MBS-Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg\",\"datePublished\":\"2019-05-07T10:09:45+00:00\",\"dateModified\":\"2019-06-03T15:17:08+00:00\",\"description\":\"Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg\",\"width\":1024,\"height\":576,\"caption\":\"MBS Digitization in Sports\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wirtschaftsthemen\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/wirtschaftsthemen\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Business &amp; Operations\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/wirtschaftsthemen\/digital-business-operations-de\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"MBS Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MBS-Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen","description":"Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/","og_locale":"de_DE","og_type":"article","og_title":"MBS-Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen","og_description":"Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.","og_url":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2019-05-07T10:09:45+00:00","article_modified_time":"2019-06-03T15:17:08+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"MBS Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen","datePublished":"2019-05-07T10:09:45+00:00","dateModified":"2019-06-03T15:17:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/"},"wordCount":171,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg","keywords":["Bundesliga","Digitaler Wandel","Digitalisierung","Fan","Fan Engagement","Fan Experience","Fu\u00dfball","Smart Stadium","Stadion"],"articleSection":["Bachelor International Business","Digital Business &amp; Operations","Fakult\u00e4t &amp; Forschung","Master IB | Sports Management and Media","Master Innovation and Entrepreneurship","Master International Business","Master International Marketing and Brand Management","MBA General Management Full-Time","MBA General Management Part-Time","Sports Business &amp; Communication"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/","url":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/","name":"MBS-Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg","datePublished":"2019-05-07T10:09:45+00:00","dateModified":"2019-06-03T15:17:08+00:00","description":"Im Vorfeld des Bundesligaspiels zwischen Mainz 05 und RB Leipzig am vergangenen Freitag trafen sich Vertreter aller deutschen Bundesligavereine im Mainzer Stadion, um \u00fcber die M\u00f6glichkeiten zur Verbesserung der Fan Experience w\u00e4hrend Fu\u00dfballspielen zu diskutieren.","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/05\/MBS-digitization-football.jpg","width":1024,"height":576,"caption":"MBS Digitization in Sports"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professor-dr-heiko-seif-prasentiert-deutschen-bundesliga-clubs-wie-sie-die-fan-experience-im-stadion-verbessern-konnen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Wirtschaftsthemen","item":"https:\/\/www.munich-business-school.de\/insights\/category\/wirtschaftsthemen\/"},{"@type":"ListItem","position":3,"name":"Digital Business &amp; Operations","item":"https:\/\/www.munich-business-school.de\/insights\/category\/wirtschaftsthemen\/digital-business-operations-de\/"},{"@type":"ListItem","position":4,"name":"MBS Professor Dr. Heiko Seif pr\u00e4sentiert deutschen Bundesliga-Clubs, wie sie die Fan Experience im Stadion verbessern k\u00f6nnen"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/11889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=11889"}],"version-history":[{"count":5,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/11889\/revisions"}],"predecessor-version":[{"id":11966,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/11889\/revisions\/11966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/11831"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=11889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=11889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=11889"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=11889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}