{"id":1222,"date":"2015-01-14T23:25:31","date_gmt":"2015-01-14T22:25:31","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=1222"},"modified":"2016-12-11T21:23:02","modified_gmt":"2016-12-11T20:23:02","slug":"warum-line-und-wechat-bereit-sind-facebook-und-whatsapp-abzuloesen","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2015\/warum-line-und-wechat-bereit-sind-facebook-und-whatsapp-abzuloesen\/","title":{"rendered":"Warum LINE und WeChat bereit sind, Facebook und WhatsApp abzul\u00f6sen"},"content":{"rendered":"

LINE<\/a>, WeChat<\/a>, Kakaotalk <\/a>\u2013 \u00fcber eine Milliarde Nutzer haben die Apps f\u00fcr mindestens einen dieser drei Mobile Services aus Asien heruntergeladen. In den vergangenen Monaten betreibt vor allem die in Japan von dem koreanischen Unternehmen NAVER <\/a>entwickelte App LINE eine dynamische Expansion au\u00dferhalb in S\u00fcdost-Asien wie auch in Spanien, der T\u00fcrkei, den USA und Lateinamerika. LINE plant seine Nutzerbasis im Jahr 2015 weltweit auf eine Milliarde Nutzer auszudehnen. WeChat, das vom chinesischen Unternehmen Tencent entwickelt und f\u00fcr dieses zu einem wichtigen Umsatztreiber geworden ist, findet bereits in den USA vor allem unter Auslandschinesen Beachtung.<\/p>\n

Im Vergleich zu den im Westen bekannten Angeboten von Facebook, Instagram, WhatsApp und Snapchat sind LINE und WeChat mit einem zukunftsweisenden Funktionsangebot ausgestattet. Beide Apps sind im Ursprung Instant Messaging Apps mit \u00e4hnlichen Funktionalit\u00e4ten wie WhatsApp. Nach einigen Monaten kam eine \u201eTimeline\u201c, die an Facebook erinnert, hinzu. W\u00e4hrend WhatsApp und Facebook in der Weiterentwicklung von Services steckengeblieben zu sein scheinen, wurde rund um LINE und WeChat auf ausgesprochen dynamische Weise ein gro\u00dfes \u00d6kosystem an eigenen Apps entwickelt bzw. hinzugekauft, die in das bestehende System integriert wurden.<\/p>\n

LINE bietet heute nicht mehr nur die M\u00f6glichkeiten, \u00fcber Instant Messaging, Video Chat oder Telefonat zu kommunizieren. Besonders attraktiv ist die Kommunikation \u00fcber \u201eSticker\u201c, die \u00fcber einen Shop zum Teil kostenlos heruntergeladen werden. Hier finden sich nicht nur die eigenentwickelten LINE-Characters sondern auch beispielsweise Disney-, Star Wars- und Marvel- sowie von Nutzern selbst gestaltete Stickers. Es gibt LINE-Spiele, eine eigene Photo App, LINE Card, LINE SnapMovie, eine eigene Payment-Funktion und in einigen L\u00e4ndern wurden bereits \u201eFlash Sales\u201c durchgef\u00fchrt, bei denen eine begrenzte St\u00fcckzahl von Produkten direkt \u00fcber die App verkauft wurde. Dar\u00fcber hinaus k\u00f6nnen \u201eAccounts\u201c von Stars, Fu\u00dfballvereinen wie Real Madrid und FC Barcelona abonniert werden. Die Marken nutzen die M\u00f6glichkeit der \u201eOfficial Accounts\u201c, um ihren Abonnenten Informationen und Gutscheine direkt aufs Handy zu schicken. Als zuk\u00fcnftige Services zeichnen sich bereits eine Bestellfunktion f\u00fcr Taxis sowie Music Streaming ab.<\/p>\n

Das Gesch\u00e4ftsmodell von LINE erlaubte in Q3\/2014 einen Umsatz von 192 Millionen US$<\/a> \u2012 wobei sowohl die App als auch die Basisfunktionen wie Instant Messaging und Telefonieren kostenlos sind. Ums\u00e4tze werden vor allem durch den Sticker-Shop, den Shop f\u00fcr Items bei Spielen, Official Accounts f\u00fcr Unternehmen sowie eine riesige Auswahl an Merchandising Artikeln mit den LINE Characters erzielt \u2013 Umsatzerl\u00f6se durch Werbung spielen kaum eine Rolle.<\/p>\n

WeChat folgt dem Beispiel von LINE in China und bietet dort ebenfalls eine Vielfalt an Services an, die rund um die App entwickelt wurden und mehr oder weniger stark in diese integriert sind. LINE und WeChat ersetzen somit eine Reihe bestehender Apps bzw. integrieren neuartige, innovative Funktionen auf der eigenen Plattform. Gegen die Dynamik der Entwicklung beider Apps durch das koreanische bzw. chinesische Mutterunternehmen herrscht im Silicon Valley Stillstand. Vor allem LINE hat nicht nur die finanziellen Kapazit\u00e4ten, sondern auch die Innovationskraft, die erste auch im Westen weitverbreitete App aus Asien zu werden \u2013 und fr\u00fcher oder sp\u00e4ter Facebook, WhatsApp und vergleichbare Apps abzul\u00f6sen.<\/p>\n

2012\/13 war LINE \u00fcbrigens eines der Business Projekte im Studiengang Master International Business an der MBS.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LINE, WeChat, Kakaotalk \u2013 \u00fcber eine Milliarde Nutzer haben die Apps f\u00fcr mindestens einen dieser drei Mobile Services aus Asien heruntergeladen. In den vergangenen Monaten betreibt vor allem die in Japan von dem koreanischen Unternehmen […]<\/a><\/p>\n<\/div>","protected":false},"author":11,"featured_media":1223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[125,268,361,374,639,644],"coauthors":[2307],"class_list":["post-1222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-asien","tag-facebook","tag-kommunikation","tag-line","tag-wechat","tag-whatsapp"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Dr. Christian Schmidkonz ist Studiengangsleiter des Programms \"Master International Business\" an der Munich Business School. Seine Lehr- und Forschungsschwerpunkte liegen in den Bereichen Conscious Business, Happiness at Work sowie Wirtschaft in China und Taiwan. Christian Schmidkonz h\u00e4lt ein Diplom in Volkswirtschaftslehre von der Ludwig-Maximilians-Universit\u00e4t in M\u00fcnchen. Er studierte Chinesisch an der Fu Jen Universit\u00e4t in Taiwan und ist Alumnus des Deutschen Akademischen Austauschdienstes (DAAD). Nach Stationen am ifo Institut f\u00fcr Wirtschaftsforschung und bei der internationalen Unternehmensberatung Capgemini gewann er als Entrepreneur 2008 den vom Bundesministerium f\u00fcr Wirtschaft und Technologie ausgeschriebenen Gr\u00fcndungswettbewerb \u201eMultimedia\u201c. Christian Schmidkonz wurde 2020 mit dem erstmalig vergebenen \u201eMBS Teaching Award\" ausgezeichnet.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/cschmidkonz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":2,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"predecessor-version":[{"id":5584,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1222\/revisions\/5584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=1222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=1222"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}