{"id":12277,"date":"2019-08-13T18:08:57","date_gmt":"2019-08-13T16:08:57","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=12277"},"modified":"2020-06-18T14:39:02","modified_gmt":"2020-06-18T12:39:02","slug":"mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/","title":{"rendered":"Courage News: MBS Professor Dr. Marc-Michael Bergfeld to Give Family Masterclass and Key Note Interview at Family Business Australia\u2019s Conference"},"content":{"rendered":"

MBS Professor Dr. Marc-Michael Bergfeld, a distinguished expert in the family business field, will host a keynote interview and give a family business masterclass at the Family Business Australia\u2019s 2019 National Conference<\/a><\/strong>, taking place in Melbourne, Australia, in September 2019.<\/p>\n

\"\"<\/p>\n

During his masterclass titled \u201cSustainable succession: How to prepare your family, your business and your portfolio for the transfer to the next generation, and future-proof the entire system for the long-term along the way<\/strong>\u201d, Prof. Dr. Bergfeld will highlight how \u201csustainable succession\u201d can be prepared in the various areas of the business family system: Sustainable family relationships between generations, sustainable business strategies and portfolios, and a balanced succession process that focuses on a \u201cfuture-proof system for the next generation\u201d, rather than merely continuing the past logics.<\/p>\n

During his key note speech and on stage interview of the De Dietrich Family<\/a> , Prof. Dr. Bergfeld will reflect on repeating logics in the 12 generation family business journey of the De Dietrich family and interview Gaetan and Catherine de Dietrich on stage, to explore jointly the approaches of entrepreneurship, innovation, growth and sustainability that have helped the family venture and prosper from Napoleon\u2019s times until today.<\/p>\n

Themed \u201cFuture-proofing the Family Enterprise\u201d, the Family Business Australia\u2019s National Conference will take place for the 21st time already, and features some of the biggest names in Australian business, all coming together for multiple days in Melbourne.<\/p>\n

Munich Business School is proud that its Courage Center of Global Family Business<\/strong><\/a> continues to contribute to the global discussion about the future of family business and wealth management.<\/p>\n

Speaking of family business, you might have a look at the family business<\/a> section on MBS Insights.<\/p>\n

MBS offers a two semester family business concentration in its Master International Business<\/strong><\/a> program, and a full semester elective in the Bachelor International Business <\/a><\/strong>program.<\/p>\n

It also offers a week-long \u201cGlobal Week\u201d on \u201cLeading and Innovating for the Future\u201d to next generation leaders and young entrepreneurs from around the world. Detailled information on the event, which will take place from September 16 to 20, 2019, at Munich Business School, can be found here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

MBS Professor Dr. Marc-Michael Bergfeld, a distinguished expert in the family business field, will host a keynote interview and give a family business masterclass at the Family Business Australia\u2019s 2019 National Conference, taking place in Melbourne, […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":12289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1543,3897,1537,1579,35],"tags":[1819,3475,2518,5796,3581,3707],"coauthors":[685],"class_list":["post-12277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-family-business","category-innovation-entrepreneurship","category-master-international-business","category-uncategorized","tag-australia","tag-conference","tag-entrepreneurship","tag-event-en","tag-family-business","tag-family-firm"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T16:08:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-18T12:39:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Courage News: MBS Professor Dr. Marc-Michael Bergfeld to Give Family Masterclass and Key Note Interview at Family Business Australia\u2019s Conference\",\"datePublished\":\"2019-08-13T16:08:57+00:00\",\"dateModified\":\"2020-06-18T12:39:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\"},\"wordCount\":373,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg\",\"keywords\":[\"Australia\",\"Conference\",\"Entrepreneurship\",\"Event\",\"Family Business\",\"Family Firm\"],\"articleSection\":[\"Asia-Pacific\",\"Family Business\",\"Innovation & Entrepreneurship\",\"Master International Business\",\"Uncategorized\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\",\"name\":\"Blog Munich Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg\",\"datePublished\":\"2019-08-13T16:08:57+00:00\",\"dateModified\":\"2020-06-18T12:39:02+00:00\",\"description\":\"Blog Munich Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg\",\"width\":2880,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/uncategorized\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Courage News: MBS Professor Dr. Marc-Michael Bergfeld to Give Family Masterclass and Key Note Interview at Family Business Australia\u2019s Conference\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Munich Business School","description":"Blog Munich Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/","og_locale":"de_DE","og_type":"article","og_title":"Blog Munich Business School","og_description":"Blog Munich Business School","og_url":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2019-08-13T16:08:57+00:00","article_modified_time":"2020-06-18T12:39:02+00:00","og_image":[{"width":2880,"height":1920,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Courage News: MBS Professor Dr. Marc-Michael Bergfeld to Give Family Masterclass and Key Note Interview at Family Business Australia\u2019s Conference","datePublished":"2019-08-13T16:08:57+00:00","dateModified":"2020-06-18T12:39:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/"},"wordCount":373,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg","keywords":["Australia","Conference","Entrepreneurship","Event","Family Business","Family Firm"],"articleSection":["Asia-Pacific","Family Business","Innovation & Entrepreneurship","Master International Business","Uncategorized"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/","url":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/","name":"Blog Munich Business School","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg","datePublished":"2019-08-13T16:08:57+00:00","dateModified":"2020-06-18T12:39:02+00:00","description":"Blog Munich Business School","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/Prof-Dr-Bergfeld_Speaking.jpg","width":2880,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-professor-dr-marc-michael-bergfeld-to-give-family-masterclass-and-key-note-interview-at-family-business-australias-conference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/www.munich-business-school.de\/insights\/category\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Courage News: MBS Professor Dr. Marc-Michael Bergfeld to Give Family Masterclass and Key Note Interview at Family Business Australia\u2019s Conference"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/12277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=12277"}],"version-history":[{"count":6,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/12277\/revisions"}],"predecessor-version":[{"id":14823,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/12277\/revisions\/14823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/12289"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=12277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=12277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=12277"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=12277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}