{"id":12373,"date":"2019-08-30T08:56:50","date_gmt":"2019-08-30T06:56:50","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=12373"},"modified":"2021-12-22T10:35:36","modified_gmt":"2021-12-22T09:35:36","slug":"trends-der-zukunft-im-bereich-social-media-und-community-manager","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/trends-der-zukunft-im-bereich-social-media-und-community-manager\/","title":{"rendered":"Trends der Zukunft im Bereich Social Media und Community Management"},"content":{"rendered":"\n<p>MBS-Professor Dr. David Wagner besuchte am 24. und 25. August das <a href=\"https:\/\/www.communitycamp.berlin\/\">CommunityCamp<\/a> in Berlin. Bei dem CommunityCamp handelt es sich um ein sogenanntes Barcamp, welches sich durch seinen partizipativen Charakter auszeichnet. Die Agenda der Veranstaltung ist offen und vorher nicht festgelegt. Stattdessen k\u00f6nnen Teilnehmer*innen des Camps am Morgen des Veranstaltungstages ihre Ideen vorstellen und es wird per Handzeichen \u00fcber eine Platzierung auf der Agenda abgestimmt. Im Zentrum des Events stehen also die Inhalte der Beteiligten selbst.<\/p>\n\n\n\n<p>Zielpublikum f\u00fcr das CommunityCamp sind professionelle Social Media und Community Manager, wovon waren etwa 250 vor Ort. Die Professionals kamen aus ganz verschiedenen Branchen und Unternehmen. Ebenso gro\u00df war die thematische Spannbreite der Sessions. So wurden beispielsweise Best Practices zur Nutzung bestehender Social-Media-Kan\u00e4le pr\u00e4sentiert, neue Plattformen vorgestellt und diskutiert, wie Unternehmen Communitys erfolgreich innerhalb des Unternehmens etablieren k\u00f6nnen. Auch die datenschutzkonforme Nutzung der Plattformen spielte &#8211; wie in vergangenen Jahren &#8211; eine wichtige Rolle.<\/p>\n\n\n\n<p>Nicht zuletzt tagte am 24. August der <a href=\"https:\/\/www.bvcm.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bundesverband Community Management e.V. f\u00fcr digitale Kommunikation &amp; Social Media<\/a>, dessen Forschungsausschuss Professor Wagner seit 2014 leitet. Im Rahmen der Verbandsarbeit entstanden unter anderem die <a href=\"https:\/\/www.bvcm.org\/bvcm-studie-2018\/\">Studien zum Status von Social Media und Community Management in Deutschland.<\/a><\/p>\n\n\n\n<p>\u201eAuch nach einer Vielzahl von Besuchen auf Barcamps bleibt das Veranstaltungsformat f\u00fcr mich enorm spannend.\u201c, resumiert Professor Wagner. \u201eEs ist faszinierend zu sehen, wie sich die Agenda am Morgen f\u00fcllt und wie lebhaft die Diskussionen in den einzelnen Sessions gef\u00fchrt werden.\u00a0Gerade im Vergleich zu klassischen wissenschaftlichen Konferenzen stellt das Format f\u00fcr mich eine willkommene Abwechslung dar\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>MBS-Professor Dr. David Wagner besuchte am 24. und 25. August das CommunityCamp in Berlin. Bei dem CommunityCamp handelt es sich um ein sogenanntes Barcamp, welches sich durch seinen partizipativen Charakter auszeichnet. Die Agenda der Veranstaltung <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/trends-der-zukunft-im-bereich-social-media-und-community-manager\/\" title=\"Trends der Zukunft im Bereich Social Media und Community Management\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":12375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,81,86,95,13,16],"tags":[8450,2805,361,2700,524,2869],"coauthors":[685],"class_list":["post-12373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultaet-forschung","category-marketing-sales-de","category-master-sports-business-and-communication-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","tag-community-management-de","tag-digitalisierung","tag-kommunikation","tag-relationship-marketing","tag-social-media-de","tag-social-media-marketing-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends der Zukunft im Bereich Social Media und Community Management<\/title>\n<meta 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