{"id":12451,"date":"2019-09-06T17:34:52","date_gmt":"2019-09-06T15:34:52","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=12451"},"modified":"2019-09-08T16:31:15","modified_gmt":"2019-09-08T14:31:15","slug":"master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/","title":{"rendered":"Master Innovation and Entrepreneurship &#038; Master International Marketing and Brand Management: Neue MBS Studienprogramme starten erfolgreich"},"content":{"rendered":"<p>Diese Woche <a href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-orientation-week-studierende-aus-uber-40-nationen-beginnen-ihr-studium-an-der-munich-business-school\/\">begr\u00fc\u00dfte die Munich Business School (MBS) wie jedes Jahr im September wieder neue Studierende aus aller Welt<\/a> \u2013 aus insgesamt mehr als 40 Nationen von Albanien bis Vietnam \u2013 in ihren Bachelor-, Master- und MBA-Programmen.<\/p>\n<p>Ein besonderes Highlight war der Semesterstart f\u00fcr die Studierenden im <a href=\"https:\/\/www.munich-business-school.de\/de\/programme\/master-innovation-and-entrepreneurship.html\">Master Innovation and Entrepreneurship<\/a> sowie im <a href=\"https:\/\/www.munich-business-school.de\/de\/programme\/master-international-marketing-and-brand-management.html\">Master International Marketing and Brand Management<\/a>: Beide Programme wurden neu entwickelt, werden in diesem Semester zum ersten Mal an der MBS angeboten und zeichnen sich durch eine hohe internationale Orientierung aus: In den beiden Master-Programmen lernen Studierende aus sieben bzw. neun verschiedenen Nationen.<\/p>\n<div id='gallery-1' class='gallery galleryid-12451 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/whatsapp-image-2019-09-03-at-10-41-35\/'><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"200\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-03-at-10.41.35-267x200.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-03-at-10.41.35-267x200.jpeg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-03-at-10.41.35-1024x768.jpeg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-03-at-10.41.35-326x245.jpeg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-03-at-10.41.35-80x60.jpeg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-03-at-10.41.35.jpeg 1600w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/ma-ie\/'><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"200\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/MA-IE-267x200.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/MA-IE-267x200.jpeg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/MA-IE-1024x768.jpeg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/MA-IE-326x245.jpeg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/MA-IE-80x60.jpeg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/MA-IE.jpeg 1600w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/mbs_mg_8267\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/mbs_MG_8267-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/mbs_MG_8267-300x200.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/mbs_MG_8267-1024x683.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/mbs_MG_8267.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2019\/mbs-orientation-week-students-from-over-40-nations-start-their-studies-at-munich-business-school\/dsc01555\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/DSC01555-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/DSC01555-300x200.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/08\/DSC01555-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Master Innovation and Entrepreneurship <\/strong><\/p>\n<p>Im <a href=\"https:\/\/www.munich-business-school.de\/de\/programme\/master-innovation-and-entrepreneurship.html\">Master Innovation and Entrepreneurship<\/a> dreht sich alles um die Themen Innovation und Unternehmertum. Die Kombination von Innovation, auch im Kontext bestehender Unternehmen, sowie Gr\u00fcndungswissen ist eines der besonderen Merkmale des Studiengangs. Etablierte Unternehmen arbeiten enger mit Start-ups zusammen, versuchen eigene Einheiten f\u00fcr Innovationen zu etablieren oder betreiben Startup-Inkubator.<\/p>\n<p>Neben allgemeinem betriebswirtschaftlichem Wissen lernen die Studierenden in Kursen wie \u201eIdeation and Prototyping\u201c oder \u201eScaling Startups and Innovation Projects\u201c, wie sie innovative Gesch\u00e4ftsideen und -modelle entwickeln, testen und zur Marktreife f\u00fchren. \u00dcber die Startphase von Innovationsprojekten bzw. die Gr\u00fcndungsphase von Unternehmen hinaus werden im Studiengang Kenntnisse zur F\u00fchrung, Organisation, Vermarktung und Management in der Wachstumsphase von neuen Unternehmen bzw. der Implementierung von Innovationsprojekten vermittelt. In zwei Praxisprojekten setzen die Studierende das Erlernte in die Praxis um.<\/p>\n<p>Die Studiengangsleitung im Master Innovation and Entrepreneurship liegt bei Dr. Anne Tryba, Professorin f\u00fcr Innovation und Entrepreneurship an der Munich Business School. Sie war mehrere Jahre im strategischen Consulting t\u00e4tig, arbeitete anschlie\u00dfend als Senior Marketing und Transformation Manager bei Telef\u00f3nica Germany und war Co-Gr\u00fcnderin eines Premiummode Start-ups.<\/p>\n<p>Prof. Dr. Tryba h\u00e4lt einen PhD der Universit\u00e4t Luxemburg in Management mit Schwerpunkt Entrepreneurship und ist seit \u00fcber f\u00fcnf Jahren im Hochschulwesen im Bereich Entrepreneurship und Innovation t\u00e4tig, unter anderem als Postdoctoral Researcher am TUM Entrepreneurship Research Institute der Technischen Universit\u00e4t M\u00fcnchen. Dr. Tryba ist seit September 2019 Professorin an der MBS.<\/p>\n<p><strong>Master International Marketing and Brand Manageme<\/strong><strong>nt<\/strong><\/p>\n<p>Im <a href=\"https:\/\/www.munich-business-school.de\/de\/programme\/master-international-marketing-and-brand-management.html\">Master International Marketing and Brand Management<\/a> vertiefen die Studierenden ihr allgemeines betriebswirtschaftliches Wissen und erwerben spezialisierte Kenntnisse in den Bereichen Marketing und Brand Management. Dabei stehen unter anderem Kurse zu Themen wie \u201eIntegrated Brand Management in a Digitalized World\u201c, \u201eCustomer Insights for Marketing and Brand Management\u201c und \u201eMarketing of Innovations\u201c auf dem Programm.<\/p>\n<p>Teil des Curriculums sind au\u00dferdem zwei Praxisprojekte, die die Studierenden ideal auf den Berufseinstieg und das Arbeitsleben in der Marketingbranche vorbereiten.<\/p>\n<p>Studiengangsleiterin im Master International Marketing and Brand Management ist Dr. Sophie Hieke, Professorin f\u00fcr Marketing und Kommunikation an der MBS. Die erfahrene Marketingexpertin verf\u00fcgt \u00fcber umfangreiche Erfahrung in der Konsumforschung, unter anderem war sie als Principal Coordinator des von der Europ\u00e4ischen Kommission gef\u00f6rderten Projekts CLYMBOL (\u201eRole of health claims and symbols in consumer behaviour\u201c) t\u00e4tig.<\/p>\n<p>Prof. Dr. Hieke h\u00e4lt einen Doktortitel der Ludwig-Maximilians-Universit\u00e4t in Statistik und Konsumforschung, zudem war sie bis Juni 2019 Mitherausgeberin der Fachzeitschrift Public Health Nutrition und arbeitet als Reviewerin f\u00fcr weitere renommierte Fachzeitschriften. Sie unterrichtet seit 2007 an verschiedenen Hochschulen in Deutschland, Frankreich sowie den USA und seit 2008 an der Munich Business School.<\/p>\n<p>Beide neuen Master-Programme sind von der <a href=\"https:\/\/www.akkreditierungsrat.de\/\">Stiftung Akkreditierungsrat<\/a> sowie von der <a href=\"https:\/\/www.fibaa.org\/startseite\/\">FIBAA<\/a> akkreditiert.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Diese Woche begr\u00fc\u00dfte die Munich Business School (MBS) wie jedes Jahr im September wieder neue Studierende aus aller Welt \u2013 aus insgesamt mehr als 40 Nationen von Albanien bis Vietnam \u2013 in ihren Bachelor-, Master- <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/\" title=\"Master Innovation and Entrepreneurship &#038; Master International Marketing and Brand Management: Neue MBS Studienprogramme starten erfolgreich\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":12452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,69,7138,7130,16],"tags":[255,335,393,394,552],"coauthors":[685],"class_list":["post-12451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gruenderinnen","category-international-de","category-master-innovation-and-entrepreneurship-de","category-master-international-marketing-and-brand-management-de","category-mbs-news-de","tag-entrepreneurship-de","tag-innovation-de","tag-markenfuhrung","tag-marketing","tag-startup-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T15:34:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-08T14:31:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/09\/mbs_MG_8134.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/master-innovation-and-entrepreneurship-master-international-marketing-and-brand-management-neue-mbs-studienprogramme-starten-erfolgreich\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Master Innovation and Entrepreneurship &#038; 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