{"id":12647,"date":"2019-10-02T09:13:15","date_gmt":"2019-10-02T07:13:15","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=12647"},"modified":"2023-07-27T09:22:59","modified_gmt":"2023-07-27T07:22:59","slug":"insights-into-real-e-commerce-unilever","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/insights-into-real-e-commerce-unilever\/","title":{"rendered":"Einblicke in den realen E-Commerce @ Unilever"},"content":{"rendered":"<p>Als Pascal Ritter vor drei Jahren seine Master-Arbeit bei Unilever mit Professor Dr. Arnd Albrecht an der Munich Business School (MBS) schrieb und im Praktikum die Welt des Produktmanagements bei <a href=\"https:\/\/www.unilever.de\/\">Unilever<\/a> kennenlernte, h\u00e4tte er nicht gedacht, dass er wieder an die MBS zur\u00fcckkehrt: Dieses Mal als Referent \u00fcber das spannende Thema des E-Commerce bei einem der gr\u00f6\u00dften Consumer Goods Produzenten der Welt. Die Master-Studierenden der MBS lauschten aufmerksam den kurzweilig dargebotenen und Ausf\u00fchrungen \u00fcber die Welt der \u201eNew Media\u201c-Welt eines Giganten, der noch lange herk\u00f6mmliche Vertriebskan\u00e4le nutze. Jetzt &#8211; Dank Pascal Ritters Engagement und Ideen \u2013 werden neue Wege beschritten um den hoch kompetitiven Markt mehr und mehr f\u00fcr sich zu gewinnen. Anhand von illustrativen Beispielen waren die Studierenden und der Gastgebende Professor, Arnd Albrecht, immer wieder in reger Diskussion mit dem Referenten von Unilever.<\/p>\n<p>Jeder, der den Vortrag verpasst hat, hat eine Chance vertan, Internationales Management hinsichtlich E-Commerce durch einen globalen Player im Consumer Goods Bereich zu verstehen.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Als Pascal Ritter vor drei Jahren seine Master-Arbeit bei Unilever mit Professor Dr. Arnd Albrecht an der Munich Business School (MBS) schrieb und im Praktikum die Welt des Produktmanagements bei Unilever kennenlernte, h\u00e4tte er nicht <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/insights-into-real-e-commerce-unilever\/\" title=\"Einblicke in den realen E-Commerce @ Unilever\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":12648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,82,85],"tags":[243,8485],"coauthors":[685],"class_list":["post-12647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-operations-de","category-master-de","category-master-international-business-de","tag-e-commerce-de","tag-konsumguter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Einblicke in den realen E-Commerce @ Unilever von Pascal Ritter\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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