{"id":12882,"date":"2019-10-21T09:59:57","date_gmt":"2019-10-21T07:59:57","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=12882"},"modified":"2019-11-05T14:10:43","modified_gmt":"2019-11-05T13:10:43","slug":"gastvortrag-von-lars-lamade-head-of-sponsoring-fur-europa-und-asien","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/gastvortrag-von-lars-lamade-head-of-sponsoring-fur-europa-und-asien\/","title":{"rendered":"Gastvortrag von Lars Lamad\u00e9, Head of Sponsoring f\u00fcr Europa und Asien"},"content":{"rendered":"

Lars Lamad\u00e9, Head of Sponsoring f\u00fcr Europa und Asien bei SAP, nahm Studierende und Alumni mit auf eine Reise durch innovative Sponsoring-Methoden und -Strategien von SAP, insbesondere im Hinblick auf internationale Sportvereine, Organisationen und Sportler.<\/strong><\/p>\n

Am Freitag hatten wir die Ehre, Lars Lamad\u00e9<\/a> als Gastredner in unseren R\u00e4umlichkeiten der Munich Business School zu begr\u00fc\u00dfen. Die Vorlesung war Teil des Masterprogramms Sports Business and Communication, konnte aber f\u00fcr alle Kurse frei besucht werden, weshalb viele Studierende die Gelegenheit nutzten, den Vortrag des Gastredners zuzuh\u00f6ren.<\/p>\n

Als Walldorfer ist Herr Lamad\u00e9 nat\u00fcrlich stark mit SAP verbunden und begann bereits w\u00e4hrend seines Studiums im Unternehmen zu arbeiten. In den folgenden Jahren sammelte er Einblicke in die verschiedensten Bereiche, darunter Personalwesen und Marketing. Seit 2016 ist er verantwortlich f\u00fcr das Sponsoring in Europa und Asien und damit f\u00fcr alle Kooperationen in diesen Regionen.<\/p>\n

SAP<\/a> hat in Bezug auf seine Sponsoringpartner und -methoden einen langen Weg zur\u00fcckgelegt. McLaren zum Beispiel gilt als einer der \u00e4ltesten SAP-Sponsoring-Partner. Zum Zeitpunkt des ersten Vertrages im Jahr 1997 war das Unternehmen auf der Suche nach einem breiten Publikum, das mit dem Firmenlogo visuell konfrontiert wird. Seit diesem Tag hat sich viel ver\u00e4ndert. Die Sponsoring-Philosophie von SAP ist heute wohl eine der innovativsten weltweit.<\/p>\n

Ziel des Unternehmens ist es, mit globalen Partnern diversifizierte und authentische Technologie-Showcases zu entwickeln und erstklassige Kundenerlebnisse zu bieten. Der Schwerpunkt der Strategie liegt darin eine Vorbildfunktion durch Wertsch\u00f6pfung f\u00fcr alle Mitglieder des Sponsoring-Portfolios, einzunehmen. Herr Lamad\u00e9 zeigte den Studierenden eine Reihe von Showcases und erl\u00e4uterte die Vorteile der Sponsoring-Deals und die Vorteile, die die Partner aus individualisierten Softwarel\u00f6sungen ziehen.<\/p>\n

\"\"<\/p>\n

Prof. Dr. David Wagner, Studiengangsleiter Sports Business and Communication mit Lars Lamad\u00e9, Head of Sponsoring f\u00fcr Europa und Asien bei SAP.<\/em><\/p>\n

Wir haben uns sehr gefreut, dass wir den Studierenden und Alumni aller MBS-Kurse einen so interessanten und hochkar\u00e4tigen Referenten bieten konnten. W\u00e4hrend des Vortrags gab Herr Lamad\u00e9 allen Teilnehmern die M\u00f6glichkeit, Fragen zu ihren pers\u00f6nlichen Erfahrungen und SAP-bezogenen Themen zu stellen. Danach nahm er sich die Zeit, ein paar Minuten zu bleiben, um individuell mit interessierten Studierenden zu sprechen.<\/p>\n

Vielen Dank Herr Lamad\u00e9 f\u00fcr Ihr Kommen und den interessanten Vortrag!<\/p>\n","protected":false},"excerpt":{"rendered":"

Lars Lamad\u00e9, Head of Sponsoring f\u00fcr Europa und Asien bei SAP, nahm Studierende und Alumni mit auf eine Reise durch innovative Sponsoring-Methoden und -Strategien von SAP, insbesondere im Hinblick auf internationale Sportvereine, Organisationen und Sportler. […]<\/a><\/p>\n<\/div>","protected":false},"author":46,"featured_media":12883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,72,82,86,7138,85,7130,2272,92,90,17,103],"tags":[8584,8582,543,8585,544,548],"coauthors":[8580],"class_list":["post-12882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-international-business-de","category-international-business-de","category-master-de","category-master-sports-business-and-communication-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-mba-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","category-mbs-programme","category-sports-business-communication-de","tag-lars-lamade","tag-sap","tag-sport","tag-sport-sponsoring-de","tag-sportbusiness","tag-sportmanagement"],"yoast_head":"\nBlog 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