{"id":13035,"date":"2019-10-28T13:31:45","date_gmt":"2019-10-28T12:31:45","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13035"},"modified":"2022-04-13T15:55:32","modified_gmt":"2022-04-13T13:55:32","slug":"luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\/","title":{"rendered":"Luxury Business Dialogue: Selling Luxury by Arno B\u00f6hnert, Robbe &#038; Berking"},"content":{"rendered":"<p>This year\u2019s Luxury Business Dialogue was held by Arno B\u00f6hnert, Sales Director MEA &amp; APAC on \u00bbSelling luxury \u2013 Dive into the philosophy and world of <a href=\"http:\/\/robbeberking.com\/en\/home.html?setLang=1\" target=\"_blank\" rel=\"noopener noreferrer\">Robbe &amp; Berking\u00ab<\/a>. Since 1874 Robbe &amp; Berking is one of the world&#8217;s leading manufacturers of <em>silver tableware<\/em>.<\/p>\n<p>Arno B\u00f6hnert, who is a MBS graduate, shared his insights on the art of selling high-end tableware to royal houses, luxury hotels, or superyacht owners. Main covered topics were: how to reach, address, and serve these sophisticated customers; why and what business partners are crucial for the German family-run company in its fifth generation; what are different market (entry) strategies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13036\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6-1024x504.jpg\" alt=\"\" width=\"1024\" height=\"504\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6-1024x504.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6-300x148.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The Luxury Business Dialogue was followed by a workshop session exclusively for the Luxury Management students, which was dedicated to reaching and selling luxury to HNWIs in the regions of Europe, Asia, MEA, India.<\/p>\n<p>The Luxury Business Dialogue is a speaker series organized by MBS luxury management lecturer Julia Riedmeier. Selected luxury professionals share their knowledge and experience on a specific topic to MBS students as part of the Luxury Management concentration in the Master International Business program.<\/p>\n<p>Thanks to&nbsp;Arno B\u00f6hnert for his interesting guest lecture.<\/p>\n\n\n<pre class=\"wp-block-preformatted\">The Luxury Business Dialogue is a lecture series organized by MBS lecturer for luxury management Julia Riedmeier. Selected luxury professionals share their knowledge and experience on a specific topic with MBS students as part of the Luxury Management concentration in the <a href=\"https:\/\/www.munich-business-school.de\/en\/master\/master-international-business\" target=\"_blank\" rel=\"noreferrer noopener\">International Business master's program<\/a>.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>This year\u2019s Luxury Business Dialogue was held by Arno B\u00f6hnert, Sales Director MEA &amp; APAC on \u00bbSelling luxury \u2013 Dive into the philosophy and world of Robbe &amp; Berking\u00ab. Since 1874 Robbe &amp; Berking is <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\/\" title=\"Luxury Business Dialogue: Selling Luxury by Arno B\u00f6hnert, Robbe &#038; Berking\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":60,"featured_media":13037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1567,1571,2263,1579],"tags":[8630,4920,8634,1575,8632],"coauthors":[9721],"class_list":["post-13035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-business","category-management-leadership","category-master","category-master-international-business","tag-arno-bohnert","tag-luxury-business","tag-luxury-business-dialogue","tag-luxury-management-en","tag-robbe-berking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"This year\u2019s Luxury Business Dialogue was held by Arno B\u00f6hnert, Sales Director MEA &amp; APAC on \u201cSelling luxury \u2013 Dive into the philosophy and world of Robbe &amp; Berking\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"This year\u2019s Luxury Business Dialogue was held by Arno B\u00f6hnert, Sales Director MEA &amp; APAC on \u201cSelling luxury \u2013 Dive into the philosophy and world of Robbe &amp; Berking\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T12:31:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T13:55:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/1-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Riedmeier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Riedmeier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Julia Riedmeier\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.munich-business-school.de\\\/insights\\\/en\\\/2019\\\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.munich-business-school.de\\\/insights\\\/en\\\/2019\\\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\\\/\"},\"author\":{\"name\":\"Julia Riedmeier\",\"@id\":\"https:\\\/\\\/www.munich-business-school.de\\\/insights\\\/#\\\/schema\\\/person\\\/4370586d5aebdcd6a0f1179ee5be5fb0\"},\"headline\":\"Luxury Business Dialogue: Selling Luxury by Arno B\u00f6hnert, Robbe &#038; 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