{"id":13035,"date":"2019-10-28T13:31:45","date_gmt":"2019-10-28T12:31:45","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13035"},"modified":"2022-04-13T15:55:32","modified_gmt":"2022-04-13T13:55:32","slug":"luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2019\/luxury-business-dialogue-selling-luxury-by-arno-bohnert-robbe-berking\/","title":{"rendered":"Luxury Business Dialogue: Selling Luxury by Arno B\u00f6hnert, Robbe & Berking"},"content":{"rendered":"

This year\u2019s Luxury Business Dialogue was held by Arno B\u00f6hnert, Sales Director MEA & APAC on \u00bbSelling luxury \u2013 Dive into the philosophy and world of Robbe & Berking\u00ab<\/a>. Since 1874 Robbe & Berking is one of the world’s leading manufacturers of silver tableware<\/em>.<\/p>\n

Arno B\u00f6hnert, who is a MBS graduate, shared his insights on the art of selling high-end tableware to royal houses, luxury hotels, or superyacht owners. Main covered topics were: how to reach, address, and serve these sophisticated customers; why and what business partners are crucial for the German family-run company in its fifth generation; what are different market (entry) strategies.<\/p>\n

\"\"<\/p>\n

The Luxury Business Dialogue was followed by a workshop session exclusively for the Luxury Management students, which was dedicated to reaching and selling luxury to HNWIs in the regions of Europe, Asia, MEA, India.<\/p>\n

The Luxury Business Dialogue is a speaker series organized by MBS luxury management lecturer Julia Riedmeier. Selected luxury professionals share their knowledge and experience on a specific topic to MBS students as part of the Luxury Management concentration in the Master International Business program.<\/p>\n

Thanks to Arno B\u00f6hnert for his interesting guest lecture.<\/p>\n\n\n

The Luxury Business Dialogue is a lecture series organized by MBS lecturer for luxury management Julia Riedmeier. Selected luxury professionals share their knowledge and experience on a specific topic with MBS students as part of the Luxury Management concentration in the International Business master's program<\/a>.<\/pre>\n\n\n\n
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Dozentin f\u00fcr Luxusmanagement und Marktforschung. Als Gr\u00fcnderin und Managing Director von CODE LUXE, einer Strategieberatung f\u00fcr Luxusmarken, arbeitet sie eng mit Unternehmenslenker*innen zusammen. Dies haupts\u00e4chlich im Bereich digitaler und Neo-Luxus-Strategien in der Automobil-, Schmuck- & Uhren- sowie Yachting-Industrie. Neben ihrer Beratungst\u00e4tigkeit hat sie einen Lehrauftrag f\u00fcr u.a. Marktforschung an der International University of Monaco und die Leitung des Luxusmoduls im Masterprogramm International Business der Munich Business School (MBS) inne. Ein besonderes Format ihres Moduls Luxury Management ist der Luxury Business Dialogue \u2013 eine Vortragsreihe, in der ausgew\u00e4hlte Luxus-Professionals ihr Wissen und ihre Erfahrung zu einem bestimmten Luxus-Thema teilen und sich mit zuk\u00fcnftigen Talenten vernetzen. Dar\u00fcber hinaus ist Dr. Julia Riedmeier Jurymitglied des j\u00e4hrlich in Monaco stattfindenden Pitching-Wettbewerbs f\u00fcr Luxusunternehmen \"The Mark Challenge\" und Think-Tank-Mitglied der digitalen Plattform f\u00fcr nachhaltigen Luxus \"Haus von Eden\". Die Kombination ihrer Beratungs- und Industrieerfahrung mit akademischen Kenntnissen und Praktiken ist ein wesentlicher Vorteil ihrer Kurse. In ihrer Doktorarbeit widmete sie sich der Rolle des Luxusmarkenmanagements in Zeiten der Co-Kreation. Vor ihrer Promotion studierte sie International Business in Berlin, M\u00fcnchen, Shanghai mit dem Schwerpunkt auf Luxusmarkenmanagement. Sie hat einen Master-Abschluss der MBS. Fr\u00fcher arbeitete Julia Riedmeier bei Inlux sowie bei Herm\u00e8s in den Bereichen Kommunikation und Retail.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/julia-riedmeier\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/13035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=13035"}],"version-history":[{"count":7,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/13035\/revisions"}],"predecessor-version":[{"id":18702,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/13035\/revisions\/18702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/13037"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=13035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=13035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=13035"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=13035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}