{"id":13041,"date":"2019-10-28T13:31:45","date_gmt":"2019-10-28T12:31:45","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13041"},"modified":"2022-04-13T15:56:18","modified_gmt":"2022-04-13T13:56:18","slug":"luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking\/","title":{"rendered":"Luxury Business Dialogue: Luxus verkaufen von Arno B\u00f6hnert, Robbe &#038; Berking"},"content":{"rendered":"<p>Zum diesj\u00e4hrigen Luxury Business Dialogue wurde Arno B\u00f6hnert, Sales Director MEA &amp; APAC, zum Thema \u00bbSelling luxury \u2013 Dive into the philosophy and world of <a href=\"http:\/\/robbeberking.com\/en\/home.html?setLang=1\" target=\"_blank\" rel=\"noopener noreferrer\">Robbe &amp; Berking<\/a>\u00ab von der MBS Dozentin Julia Riedmeier eingeladen.<\/p>\n<p>Seit 1874 ist Robbe &amp; Berking einer der weltweit f\u00fchrenden Hersteller, wenn es um Bestecke aus Sterlingsilber geht. Arno B\u00f6hnert, Alumnus der MBS, teilte seine Einblicke in die Kunst des Verkaufens von hochwertigem Silberbesteck an K\u00f6nigsh\u00e4user, Luxushotels oder Superyachteigner. Themenschwerpunkte waren u.a.: Wie man diese anspruchsvollen Kunden erreicht, anspricht und bedient; warum und welche Gesch\u00e4ftspartner f\u00fcr das deutsche Familienunternehmen in der f\u00fcnften Generation entscheidend sind; welche unterschiedlichen Markt(eintritts)strategien es zu beachten gilt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13036\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6-1024x504.jpg\" alt=\"\" width=\"1024\" height=\"504\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6-1024x504.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6-300x148.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2-6.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Nach dem Luxury Business Dialogue folgte eine Workshop-Session exklusiv f\u00fcr die Studierenden des Fachbereichs Luxury Management, die sich dem Erreichen und Verkaufen von Luxus an HNWIs in den Regionen Europa, Asien, MEA, Indien widmete.<\/p>\n<p>Der Luxury Business Dialogue ist eine Vortragsreihe, die von der Dozentin f\u00fcr Luxusmanagement der MBS Julia Riedmeier organisiert wird. Ausgew\u00e4hlte Luxusprofis teilen ihr Wissen und ihre Erfahrung zu einem bestimmten Thema mit MBS-Studierenden im Rahmen der Luxury Management Konzentration im Master International Business Programm.<\/p>\n<p>Vielen Dank an Arno B\u00f6hnert f\u00fcr seinen interessanten Gastvortrag.<\/p>\n\n\n<pre class=\"wp-block-preformatted\">Der Luxury Business Dialogue ist eine Vortragsreihe, die von der MBS-Dozentin f\u00fcr Luxusmanagement Julia Riedmeier organisiert wird. Ausgew\u00e4hlte Luxus-Professionals teilen ihr Wissen und ihre Erfahrung zu einem bestimmten Thema mit MBS-Studierenden im Rahmen des Schwerpunkts Luxury Management im <a href=\"https:\/\/www.munich-business-school.de\/master\/master-international-business?gclid=CjwKCAjw6dmSBhBkEiwA_W-EoPojTIEwpatrWZTo73aDqqp7bkpaPkuNsJDQ7sXLxCF5yRx04mVkTxoCAUcQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Master International Business<\/a>.<\/pre>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Zum diesj\u00e4hrigen Luxury Business Dialogue wurde Arno B\u00f6hnert, Sales Director MEA &amp; APAC, zum Thema \u00bbSelling luxury \u2013 Dive into the philosophy and world of Robbe &amp; Berking\u00ab von der MBS Dozentin Julia Riedmeier eingeladen. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking\/\" title=\"Luxury Business Dialogue: Luxus verkaufen von Arno B\u00f6hnert, Robbe &#038; Berking\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":60,"featured_media":13037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,78,82,85],"tags":[8637,7838,8639,386,8641],"coauthors":[9721],"class_list":["post-13041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-business-de","category-management-leadership-de","category-master-de","category-master-international-business-de","tag-arno-bohnert-de","tag-luxury-business-de","tag-luxury-business-dialogue-de","tag-luxury-management","tag-robbe-berking-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Der diesj\u00e4hrige Luxury Business Dialogue wurde von Arno B\u00f6hnert, Sales Director MEA &amp; APAC, zum Thema &quot;Selling luxury - Dive into the philosophy and world of Robbe &amp; Berking&quot; durchgef\u00fchrt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Der diesj\u00e4hrige Luxury Business Dialogue wurde von Arno B\u00f6hnert, Sales Director MEA &amp; APAC, zum Thema &quot;Selling luxury - Dive into the philosophy and world of Robbe &amp; Berking&quot; durchgef\u00fchrt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2019\/luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T12:31:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T13:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/1-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Riedmeier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Riedmeier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Julia Riedmeier\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2019\/luxury-business-dialogue-luxus-verkaufen-von-arno-bohnert-robbe-berking\/\"},\"author\":{\"name\":\"Julia Riedmeier\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/4370586d5aebdcd6a0f1179ee5be5fb0\"},\"headline\":\"Luxury Business Dialogue: Luxus verkaufen von Arno B\u00f6hnert, Robbe &#038; 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Als Gr\u00fcnderin und Managing Director von CODE LUXE, einer Strategieberatung f\u00fcr Luxusmarken, arbeitet sie eng mit Unternehmenslenker*innen zusammen. Dies haupts\u00e4chlich im Bereich digitaler und Neo-Luxus-Strategien in der Automobil-, Schmuck- &amp; Uhren- sowie Yachting-Industrie. Neben ihrer Beratungst\u00e4tigkeit hat sie einen Lehrauftrag f\u00fcr u.a. Marktforschung an der International University of Monaco und die Leitung des Luxusmoduls im Masterprogramm International Business der Munich Business School (MBS) inne. Ein besonderes Format ihres Moduls Luxury Management ist der Luxury Business Dialogue \u2013 eine Vortragsreihe, in der ausgew\u00e4hlte Luxus-Professionals ihr Wissen und ihre Erfahrung zu einem bestimmten Luxus-Thema teilen und sich mit zuk\u00fcnftigen Talenten vernetzen. 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Als Gr\u00fcnderin und Managing Director von CODE LUXE, einer Strategieberatung f\u00fcr Luxusmarken, arbeitet sie eng mit Unternehmenslenker*innen zusammen. Dies haupts\u00e4chlich im Bereich digitaler und Neo-Luxus-Strategien in der Automobil-, Schmuck- &amp; Uhren- sowie Yachting-Industrie. Neben ihrer Beratungst\u00e4tigkeit hat sie einen Lehrauftrag f\u00fcr u.a. Marktforschung an der International University of Monaco und die Leitung des Luxusmoduls im Masterprogramm International Business der Munich Business School (MBS) inne. Ein besonderes Format ihres Moduls Luxury Management ist der Luxury Business Dialogue \u2013 eine Vortragsreihe, in der ausgew\u00e4hlte Luxus-Professionals ihr Wissen und ihre Erfahrung zu einem bestimmten Luxus-Thema teilen und sich mit zuk\u00fcnftigen Talenten vernetzen. Dar\u00fcber hinaus ist Dr. Julia Riedmeier Jurymitglied des j\u00e4hrlich in Monaco stattfindenden Pitching-Wettbewerbs f\u00fcr Luxusunternehmen \"The Mark Challenge\" und Think-Tank-Mitglied der digitalen Plattform f\u00fcr nachhaltigen Luxus \"Haus von Eden\". Die Kombination ihrer Beratungs- und Industrieerfahrung mit akademischen Kenntnissen und Praktiken ist ein wesentlicher Vorteil ihrer Kurse. In ihrer Doktorarbeit widmete sie sich der Rolle des Luxusmarkenmanagements in Zeiten der Co-Kreation. Vor ihrer Promotion studierte sie International Business in Berlin, M\u00fcnchen, Shanghai mit dem Schwerpunkt auf Luxusmarkenmanagement. Sie hat einen Master-Abschluss der MBS. Fr\u00fcher arbeitete Julia Riedmeier bei Inlux sowie bei Herm\u00e8s in den Bereichen Kommunikation und Retail.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/julia-riedmeier\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/13041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=13041"}],"version-history":[{"count":10,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/13041\/revisions"}],"predecessor-version":[{"id":18703,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/13041\/revisions\/18703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/13037"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=13041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=13041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=13041"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=13041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}