{"id":13087,"date":"2019-10-29T14:47:25","date_gmt":"2019-10-29T13:47:25","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13087"},"modified":"2019-10-29T20:49:51","modified_gmt":"2019-10-29T19:49:51","slug":"sbc-business-breakfast-mit-markus-breglec","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/sbc-business-breakfast-mit-markus-breglec\/","title":{"rendered":"SBC Business Breakfast mit Markus Breglec"},"content":{"rendered":"<p>Von <em>This means more <\/em>zu <em>Global Anfield<\/em>: Markus Breglec, Ex-Director Marketing and Media beim FC Liverpool spricht \u00fcber Brand Management im Sport an der MBS.<\/p>\n<p>Markus Breglec hat einiges erlebt in seinen knapp drei Jahren beim 18-fachen englischen Meister aus Liverpool. Finalniederlagen in Europa und Champions League, Fabelsaison mit 97 Punkten und zu guter Letzt den Gewinn des Henkelpotts gegen den Rivalen aus Tottenham. Eine hervorragende Grundlage f\u00fcr Strategien und Kampagnen im Brand Management, die er zweifelsohne erfolgreich genutzt hat.<\/p>\n<p>Ab Januar wird sich Markus Bregleg neuen Herausforderungen zuwenden. Zuvor hat sich der geb\u00fcrtige Franke allerdings ausf\u00fchrlich Zeit genommen, um den teilnehmenden Studierenden des SBC Breakfast \u00fcber seine Erfahrungen zu berichten. W\u00e4hrend die Studierenden das bayrische Fr\u00fchst\u00fcck genie\u00dfen konnten, leitete Sarah J\u00fcrgens,\u00a0Program Coordinator Master Sports Business and Communication, das Gespr\u00e4ch in entspannter Atmosph\u00e4re. W\u00e4hrend die Teilnehmenden des Sports Business und Communication Masters den <a href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/markus-breglec-ex-director-marketing-media-beim-liverpool-football-club-ist-neuer-dozent-im-studiengang-sports-business-communication\/\" target=\"_blank\" rel=\"noopener\">Marketing-Experten als Dozenten<\/a> im Semester erleben d\u00fcrfen, bot der Vortrag vor allem f\u00fcr alle weiteren interessierten MBS-Studierende die M\u00f6glichkeit in das Thema einzutauchen.<\/p>\n<div id='gallery-1' class='gallery galleryid-13087 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/1_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/1_1-1024x504.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/1_1-1024x504.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/1_1-300x148.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/1_1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/2_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2_1-1024x504.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2_1-1024x504.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2_1-300x148.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/2_1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Dieses Mal lag der Fokus auf Ma\u00dfnahmen und Entwicklung im Bereich Brand Management beim FC Liverpool. Markus Breglec, der in seiner Karriere bei Konzernen wie Adidas, Nike und HTC gearbeitet hat, konnte den Studierenden eindrucksvoll vermitteln, worin die Unterschiede zwischen der Sportbranche und herk\u00f6mmlichen Industrien liegen. Der dominierende Aspekt hierbei ist einer, der in Liverpool reichlich gegeben ist. Emotionalit\u00e4t.<\/p>\n<p>Wir bedanken uns herzlich bei Markus Breglec f\u00fcr seinen Vortrag, die beantworteten Fragen und einen Einblick in die Welt einer der gr\u00f6\u00dften Fu\u00dfballclubs der Welt.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Von This means more zu Global Anfield: Markus Breglec, Ex-Director Marketing and Media beim FC Liverpool spricht \u00fcber Brand Management im Sport an der MBS. Markus Breglec hat einiges erlebt in seinen knapp drei Jahren <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/sbc-business-breakfast-mit-markus-breglec\/\" title=\"SBC Business Breakfast mit Markus Breglec\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":13071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,81,82,86,7138,85,7130,30],"tags":[394,7864,8647,543,544,548,617],"coauthors":[8580],"class_list":["post-13087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership-de","category-marketing-sales-de","category-master-de","category-master-sports-business-and-communication-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-studierende","tag-marketing","tag-markus-breglec","tag-sbc-business-breakfast-de","tag-sport","tag-sportbusiness","tag-sportmanagement","tag-unternehmerische-verantwortung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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