{"id":13142,"date":"2019-10-31T15:45:32","date_gmt":"2019-10-31T14:45:32","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13142"},"modified":"2019-10-31T15:46:27","modified_gmt":"2019-10-31T14:46:27","slug":"mbs-professorin-dr-sophie-hieke-gibt-einige-einblicke-in-ihre-aktuelle-forschung-im-brown-bag-seminar","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professorin-dr-sophie-hieke-gibt-einige-einblicke-in-ihre-aktuelle-forschung-im-brown-bag-seminar\/","title":{"rendered":"MBS Professorin Dr. Sophie Hieke gibt einige Einblicke in ihre aktuelle Forschung im Brown Bag Seminar"},"content":{"rendered":"<p>In einem Brown Bag Seminar, das am Mittwoch dieser Woche stattfand, stellte Dr. Sophie Hieke, Professorin f\u00fcr Marketing und Kommunikation und Studiengangsleiterin f\u00fcr den Master International Marketing and Brand Management (IMBM) an der MBS, eines der j\u00fcngsten Forschungsprojekte vor, das Sie als Leiterin der Verbraucherwissenschaften beim European Food Information Council (EUFIC) mit dem Titel &#8222;Drivers of Choice &#8211; What motivates consumer behaviour?&#8220; durchgef\u00fchrt hat.<\/p>\n<p>In Zusammenarbeit mit Professor Grunert und Dr. Zusanna Pieniak wurde eine Verhaltensstudie mit Hilfe der Laddering-Technik (d.h. semi-strukturierte Tiefeninterviews) durchgef\u00fchrt, um herauszufinden, was die Auswahl und den Kauf von Lebensmitteln in verschiedenen europ\u00e4ischen L\u00e4ndern antreibt. Eine Zusammenfassung der wichtigsten Ergebnisse finden Sie <a href=\"https:\/\/www.eufic.org\/en\/healthy-living\/article\/drivers-of-choice-what-motivates-consumer-behaviour\" target=\"_blank\" rel=\"noopener\">hier<\/a>. (nur in Englisch verf\u00fcgbar)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13135\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/Sopphie_Hieke1-1024x504.jpg\" alt=\"\" width=\"1024\" height=\"504\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/Sopphie_Hieke1-1024x504.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/Sopphie_Hieke1-300x148.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/10\/Sopphie_Hieke1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Brown Bag Seminare sind schnelle und informative Veranstaltungen \u00fcber ein bestimmtes Fachgebiet, die w\u00e4hrend der Mittagspause stattfinden. Sie sind ein gro\u00dfartiges Format, das Essen mit dem H\u00f6ren einer\/eines (neuen) Kollegin\/Kollegen kombiniert, der \u00fcber ihre\/seine Arbeit spricht. Wir freuen uns auf das n\u00e4chste Brown Bag Seminar mit Prof. Dr. Ellen Schmid: \u00bbMe myself and I: self- interested leadership and Narcissists in leadership positions\u00ab am 19. November 2019 um 12:30 Uhr.<\/p>\n<p>Vielen Dank an Professor Dr. Hieke, dass sie ihre interessanten Erkenntnisse \u00fcber das Verhalten bei der Nahrungswahl mit uns geteilt hat!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>In einem Brown Bag Seminar, das am Mittwoch dieser Woche stattfand, stellte Dr. Sophie Hieke, Professorin f\u00fcr Marketing und Kommunikation und Studiengangsleiterin f\u00fcr den Master International Marketing and Brand Management (IMBM) an der MBS, eines <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2019\/mbs-professorin-dr-sophie-hieke-gibt-einige-einblicke-in-ihre-aktuelle-forschung-im-brown-bag-seminar\/\" title=\"MBS Professorin Dr. Sophie Hieke gibt einige Einblicke in ihre aktuelle Forschung im Brown Bag Seminar\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":13134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,3181,13],"tags":[8656,8655,5076,8653],"coauthors":[685],"class_list":["post-13142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultaet-forschung","category-forschung","category-mbs-campus-community-de","tag-brown-bag-de","tag-consumer-behaviour","tag-lebensmittel","tag-sophie-hieke"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Dr. Sophie Hieke stellte eines der j\u00fcngsten Forschungsprojekte vor, das Sie als Leiterin der Verbraucherwissenschaften beim European Food Information Council (EUFIC) mit dem Titel &quot;Drivers of Choice - 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