{"id":13534,"date":"2019-12-17T11:46:30","date_gmt":"2019-12-17T10:46:30","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13534"},"modified":"2019-12-18T08:31:13","modified_gmt":"2019-12-18T07:31:13","slug":"workshop-on-e-business-web-2019-an-der-munich-business-school","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2019\/workshop-on-e-business-web-2019-an-der-munich-business-school\/","title":{"rendered":"Workshop on e-Business (WeB 2019) an der Munich Business School"},"content":{"rendered":"<p>Die Auftaktveranstaltung Workshop on e-Business (<a href=\"http:\/\/2019.ebizworkshop.org\/\" target=\"_blank\" rel=\"noopener\">WeB 2019<\/a>) der diesj\u00e4hrigen International Conference on Information Systems (ICIS) wurde am Samstag, den 14. Dezember, von der Munich Business School ausgerichtet.<\/p>\n<p>Der Workshop on e-Business (WeB) ist eine hochkar\u00e4tige j\u00e4hrlich stattfindende eint\u00e4gige Konferenz \u00fcber E-Business und E-Commerce, die in Verbindung mit der International Conference on Information Systems (ICIS) stattfindet. Ziel von WeB ist es, ein offenes Forum f\u00fcr Forscher und Praktiker im Bereich des E-Business weltweit zu bieten, aktuelle Forschungsergebnisse auszutauschen, neue Ideen zu erforschen, Erfolgsgeschichten und Erfahrungen zu diskutieren, gro\u00dfe Herausforderungen zu skizzieren und gemeinsam zuk\u00fcnftige Richtungen f\u00fcr das E-Business aufzuzeigen.<\/p>\n<p>Das Thema der WeB 2019 lautete &#8222;Smart Business: Technologie und Daten erm\u00f6glichten innovative Gesch\u00e4ftsmodelle und -praktiken.&#8220; Das heutige Gesch\u00e4ft wird durch die rasante Entwicklung der Informationstechnologien und der Datenwissenschaft intelligenter und vernetzter. K\u00fcnstliche Intelligenz und maschinelles Lernen, Cloud Computing, IoT, Blockchain und viele andere Technologien werden in verschiedenen Gesch\u00e4ftsfunktionen (z.B. Customer Relationship Management, Marketing und Promotion, Supply Chain Management und Ressourcenplanung) und der Entscheidungsfindung eingesetzt. Durch die Analyse gro\u00dfer Datenmengen aus verschiedenen Quellen und Plattformen sind Organisationen und Unternehmen zunehmend in der Lage, ihre Kunden, Wettbewerber und M\u00e4rkte auf einer feineren Granularit\u00e4tsstufe und in gr\u00f6\u00dferem Umfang zu verstehen. Erh\u00f6hte Intelligenz hat neue, innovative Gesch\u00e4ftsmodelle und -strategien hervorgebracht, die das Umfeld, die Grenzen, die Bedingungen, den Betrieb und die Transaktionen des E-Business ver\u00e4ndern, umgestalten und sogar neu definieren.<\/p>\n<p>Der Workshop analysierte und diskutierte all diese Aspekte in mehr als 100 Beitr\u00e4gen, die von einem hochrangigen Gremium von internationalen F\u00fchrungskr\u00e4ften &#8211; von Finnland bis Neuseeland, von China bis zu den Vereinigten Staaten &#8211; aus dem Bereich der Digital Champions erstellt wurden.<\/p>\n<figure id=\"attachment_13539\" aria-describedby=\"caption-attachment-13539\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13539 size-medium\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/12\/Workshop-on-e-Business2-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/12\/Workshop-on-e-Business2-300x169.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2019\/12\/Workshop-on-e-Business2.jpg 612w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-13539\" class=\"wp-caption-text\">Karl Lang (City of University of New York, USA) und Prof. Dr. Heiko Seif (Munich Business School, Germany)<\/figcaption><\/figure>\n<p>Es war eine sehr erfolgreiche Pre-Opening-Veranstaltung der ICIS 2019 an der Munich Business School mit Spitzenforschung im Bereich Wirtschaftsinformatik, die die Zukunft des digitalen Gesch\u00e4fts beschreibt. Weitere Informationen sind auf der <a href=\"https:\/\/icis2019.aisconferences.org\" target=\"_blank\" rel=\"noopener\">Seite der ICIS<\/a> zu finden.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Die Auftaktveranstaltung Workshop on e-Business (WeB 2019) der diesj\u00e4hrigen International Conference on Information Systems (ICIS) wurde am Samstag, den 14. Dezember, von der Munich Business School ausgerichtet. 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