{"id":13818,"date":"2020-02-14T10:16:40","date_gmt":"2020-02-14T09:16:40","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=13818"},"modified":"2020-02-18T15:39:04","modified_gmt":"2020-02-18T14:39:04","slug":"workshop-bei-lobeco","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2020\/workshop-bei-lobeco\/","title":{"rendered":"Workshop bei Lobeco – MBS-Studierende zu Gast bei den Social-Media-Beratern des FC Bayern M\u00fcnchen"},"content":{"rendered":"

Ein absolutes Semester-Highlight erwartete die Studierenden des Master-Studiengangs Sports Business and Communication<\/a> und der Bachelor-Vertiefung Sportmanagement am Nachmittag des 12. Februars. SBC-Student Jakob von der Wense berichtet von dem Workshop bei Lobeco.<\/strong><\/p>\n

Die Lobeco GmbH<\/a>, das Unternehmen, welches von den 10 Studierenden und Studiengangsleiter David Wagner im Norden M\u00fcnchens besucht wurde, war einem Gro\u00dfteil der Studierenden bereits im Vorfeld ein Begriff. Der Umstand, dass einige MBS-Absolventinnen und -Absolventen mittlerweile bei Lobeco arbeiten, und die Gr\u00f6\u00dfe der Kunden aus der Sportbranche f\u00fchrten zu gro\u00dfer Vorfreude auf den Workshop.<\/p>\n

Lorenz Beringer, Gr\u00fcnder und CEO, gab den Anwesenden zu Beginn der Veranstaltung einen kurzen \u00dcberblick \u00fcber die Gr\u00fcndungsgeschichte und Grunds\u00e4tze des Unternehmens. Nach der mehrj\u00e4hrigen Leitung der Social-Media-Abteilung des FC Bayern M\u00fcnchen dr\u00e4ngte es Beringer in die Selbstst\u00e4ndigkeit. Er hatte bemerkt, dass viele Unternehmen aus der Sportbranche, aber auch aus Industrie und Politik, das Potenzial von Social Media nicht erkannten und ausnutzten. Somit startete Beringer – zun\u00e4chst aus der eigenen K\u00fcche heraus – mit der Beratung von Unternehmen, die planten, ihr Engagement auszuweiten. Mittlerweile hat Lobeco eine Reihe von langj\u00e4hrigen Partnerschaften mit Branchenf\u00fchrern und Lokalunternehmen. Zudem baute das Unternehmen seine Standorte aus und ist nun auch in Z\u00fcrich und Shanghai anzutreffen.<\/p>\n

Einblicke in die Social-Media-Vermarktung von (Sport-)Unternehmen<\/h3>\n

Nach der hochinteressanten Einleitung des Gesch\u00e4ftsf\u00fchrers gew\u00e4hrte Senior Consultant Max Eber-Ischinger tiefere Einsichten in die Strukturen und Prozesse von Lobeco und gab den Studierenden Einblick in einzelne Projekte aus der Sportbranche. Gegen Ende des Tages bekamen die Studierenden, aufgeteilt in zwei Gruppen, die M\u00f6glichkeit, eigene Social-Media-Strategien und Konzepte f\u00fcr zwei verschiedene Cases – die Platzierung des Sportlerpaars Schweinsteiger und Ivanov\u00edc sowie der Marke Paulaner Spezi – auszuarbeiten. Nach einer kurzen, aber intensiven Vorbereitungszeit pitchten die zwei Gruppen ihre Ideen und bekamen im Anschluss Feedback von den Experten.<\/p>\n

Zu guter Letzt kl\u00e4rte uns HR Manager Maximilian Contzen \u00fcber die Recruitment-Prozesse des Unternehmens auf, wobei einige Studierende ihr Interesse f\u00fcr eine Bewerbung bekundeten. W\u00e4hrend des gesamten Workshops hatten alle Teilnehmenden jederzeit die M\u00f6glichkeit, Fragen zu stellen, welche von allen Mitarbeitern ausf\u00fchrlich beantwortet wurden.<\/p>\n

Im Namen der MBS und aller Studierenden m\u00f6chten wir uns ganz herzlich bei der Lobeco GmbH und insbesondere bei Lorenz, Max und Maximilian f\u00fcr den hochinteressanten Nachmittag bedanken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ein absolutes Semester-Highlight erwartete die Studierenden des Master-Studiengangs Sports Business and Communication und der Bachelor-Vertiefung Sportmanagement am Nachmittag des 12. Februars. SBC-Student Jakob von der Wense berichtet von dem Workshop bei Lobeco. Die Lobeco GmbH, […]<\/a><\/p>\n<\/div>","protected":false},"author":56,"featured_media":13819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47,74,82,86,95,13,16,17,103,30],"tags":[7537,8926,3131,524,2630],"coauthors":[8580],"class_list":["post-13818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-de","category-bachelor-international-business-de","category-karriere","category-master-de","category-master-sports-business-and-communication-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-sports-business-communication-de","category-studierende","tag-consulting-de","tag-lobeco-de","tag-sbc","tag-social-media-de","tag-workshop-de"],"yoast_head":"\nDie MBS zu Gast bei Lobeco, den Social-Media-Beratern des FC Bayern M\u00fcnchen<\/title>\n<meta name=\"description\" content=\"Am Nachmittag des 12. 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