{"id":13988,"date":"2020-03-12T09:30:27","date_gmt":"2020-03-12T08:30:27","guid":{"rendered":"http:\/\/campusinternational.de\/mbs_95\/insights\/?p=13988"},"modified":"2023-06-30T09:03:44","modified_gmt":"2023-06-30T07:03:44","slug":"benno-ruwe-mbs","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2020\/benno-ruwe-mbs\/","title":{"rendered":"Gastvortrag mit Benno Ruwe: Die Internationalisierungsstrategie des FC Bayern M\u00fcnchen"},"content":{"rendered":"\n<p><strong>Anfang M\u00e4rz konnte die Munich Business School einen ganz besonderen Gast am Campus begr\u00fc\u00dfen: Benno Ruwe vom FC Bayern M\u00fcnchen gab den Studierenden des Masterstudiengang Sports Business and Communication (SBC) sowie weiteren Interessierten Einblicke in die Internationalisierungsstrategie des FC Bayern M\u00fcnchen. SBC-Student Jakob von der Wense berichtet. <\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In mindestens einer Angelegenheit steht die Munich Business School dem <a aria-label=\"FC Bayern M\u00fcnchen (opens in a new tab)\" href=\"https:\/\/fcbayern.com\/de\" target=\"_blank\" rel=\"noreferrer noopener\">FC Bayern M\u00fcnchen<\/a> in nichts nach: Beide Institutionen legen schon lange  einen besonderen Wert auf eine internationale Ausrichtung und Strategie. Aufgrund dessen zog der Besuch von Benno Ruwe, Head of International Relations and Product Development beim FC Bayern M\u00fcnchen, am Dienstag, den 3. M\u00e4rz 2020 an der Munich Business School auch eine besonders hohe Anzahl an Studierenden und Alumni an. Die Veranstaltung fand im Rahmen des Kurses <em>Sports Marketing und Sponsorship<\/em> mit Mike Marqu\u00e9s im<a aria-label=\" Studiengang &quot;Sports Business and Communication&quot; (opens in a new tab)\" href=\"https:\/\/www.munich-business-school.de\/master\/master-sports-business-and-communication\" target=\"_blank\" rel=\"noreferrer noopener\"> Studiengang Sports Business and Communication<\/a> statt, fand aber auch \u00fcber die Studiengangsgrenzen hinaus gro\u00dfen Anklang. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benno Ruwe als Head of International Relations ma\u00dfgeblich f\u00fcr die Internationalisierung des FC Bayern M\u00fcnchen verantwortlich<\/h2>\n\n\n\n<p>Benno Ruwe arbeitet seit nunmehr neun Jahren f\u00fcr den deutschen Rekordmeister und hat in dieser Zeit ma\u00dfgeblich dazu beigetragen, dass die Bekanntheit des Vereins in den Vereinigten Staaten um ein Vielfaches erh\u00f6ht wurde. Der dortige Sportmarkt, der seit jeher durch die gro\u00dfen nordamerikanischen Sportarten dominiert wird, stellt f\u00fcr einen deutschen Fu\u00dfballverein zweifelsohne keine einfache Ausgangslage dar. In einer anschaulichen Pr\u00e4sentation brachte Benno Ruwe den anwesenden Studierenden die&nbsp;einzelnen Schritte n\u00e4her, die der deutsche Rekordmeister auf dem Weg zu steigender Bekanntheit unternommen hat &#8211; von der Festlegung eines neuen strategischen Standorts und Ausarbeitung eines Strategieplans \u00fcber den konkreten Aufbau vor Ort hin zu gezielten Marketing- und Aktivierungsma\u00dfnahmen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nordamerika und China als strategische internationale Ziele des FC Bayern M\u00fcnchen<\/h2>\n\n\n\n<p>Nachdem vor einigen Jahren der nordamerikanische Markt als strategisches Ziel ausgemacht wurde, ging es zun\u00e4chst darum, ein neues Office in New York aufzubauen &#8211; bis dato ein absolutes Novum f\u00fcr einen Verein der deutschen Fu\u00dfball-Bundesliga. Trotz der anf\u00e4nglichen Ungewissheit hat sich der Schritt f\u00fcr den FC Bayern M\u00fcnchen gelohnt. Durch eine Reihe an Aktivierungsma\u00dfnahmen, wie Kooperationen mit Vereinen aus NFL und MLS, Trainingslagern der Mannschaft und ausf\u00fchrlichen Marketingkampagnen, konnte die Beliebtheit vor Ort sukzessive gesteigert werden.  <\/p>\n\n\n\n<p>Die Erfolgsgeschichte des FC Bayern M\u00fcnchen in die Welt hinauszutragen, ist ein besonderes Anliegen des studierten Sport\u00f6konomen Ruwe. Ein Umstand, der den FC Bayern M\u00fcnchen so einzigartig macht, ist dessen Gesch\u00e4ftsmodell. Kaum ein Club in Europa hat es geschafft, derart nachhaltig und ausgeglichen zu wirtschaften wie der FC Bayern M\u00fcnchen. Dies ist umso bemerkenswerter, wenn man bedenkt, dass  der Verein seit einiger Zeit zu den Top F\u00fcnf der umsatzst\u00e4rksten Fu\u00dfballclubs der Welt z\u00e4hlt und sich von dieser Position voraussichtlich auch in den kommenden Jahren nicht allzu schnell verdr\u00e4ngen lassen wird. Bedeutende Aspekte in dieser Hinsicht sind f\u00fcr Benno Ruwe insbesondere die Schaffung neuer Erl\u00f6squellen sowie die weitere Internationalisierung. Nach seiner erfolgreichen Expansion in die Vereinigten Staaten konnte der Verein auf diese Weise eine Reihe von Learnings f\u00fcr die Er\u00f6ffnung einer Niederlassung in Shanghai nutzen. Nach einem kurzen Exkurs in den asiatischen Markt ging Benno Ruwe auf Nachfrage einiger internationaler Studierenden gegen Ende seines Vortrages noch auf weitere Internationalisierungsstrategien des Vereins ein. <br><br>Benno Ruwes Offenheit machte den Vortrag und die anschlie\u00dfende Fragerunde zu einem tollen Erlebnis f\u00fcr alle Anwesenden &#8211; im Namen aller Teilnehmenden und der gesamten MBS m\u00f6chten wir uns herzlich f\u00fcr den Besuch und die interessanten Einblicke bedanken!<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">F\u00fcr Inhalt und Form dieses Beitrags ist der Autor verantwortlich.<\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.munich-business-school.de\/master-bwl\/?mtm_campaign=Insights_Banner_Master-DE&amp;mtm_source=Blog&amp;mtm_medium=Banner-Blog\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2023\/06\/mbs-insights-billdbord-web5.jpg\" alt=\"Banner &quot;Studiere Wirtschaft in M\u00fcnchen&quot;, BWL-Masterstudieng\u00e4nge an Munich Business School\" class=\"wp-image-21022\" style=\"width:1400px;height:236px\" width=\"1400\" height=\"236\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2023\/06\/mbs-insights-billdbord-web5.jpg 950w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2023\/06\/mbs-insights-billdbord-web5-800x135.jpg 800w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><br><strong>Du m\u00f6chtest nach dem Bachelorabschluss noch tiefer in die Prozesse der internationalen Betriebswirtschaft eintauchen und dich in einem bestimmten Bereich, wie etwa Finanzen, Marketing oder Sport Business spezialisieren?<\/strong><br>Dann findest du an der Munich Business School eine breite Auswahl an BWL-Masterstudieng\u00e4ngen mit unterschiedlichen Schwerpunkten. In allen Programmen profitierst du von kleinen Klassen, Dozierenden aus der Wirtschaft und einem ergebnisorientierten Lernen, das den Jobeinstieg einfach macht. \u00dcberzeuge dich selbst: <br><br><a href=\"https:\/\/www.munich-business-school.de\/master\/master-international-business\/?mtm_campaign=Insights_Banner_Master-IB-DE&amp;mtm_source=Blog&amp;mtm_medium=Banner-Blog\">Master International Business<\/a><br><a href=\"https:\/\/www.munich-business-school.de\/master-bwl\/master-international-business-finance?mtm_campaign=Insights_Banner_Master-IB-Finance-DE&amp;mtm_source=Blog&amp;mtm_medium=Banner-Blog\">Master International Business I Finance<\/a><br><a href=\"https:\/\/www.munich-business-school.de\/en\/master\/master-innovation-and-entrepreneurship?mtm_campaign=Insights_Banner_Master-IE-DE&amp;mtm_source=Blog&amp;mtm_medium=Banner-Blog\">Master Innovation and Entrepreneurship<\/a><br><a href=\"https:\/\/www.munich-business-school.de\/master\/master-international-marketing-and-brand-management?mtm_campaign=Insights_Banner_Master-IMBM-DE&amp;mtm_source=Blog&amp;mtm_medium=Banner-Blog\">Master International Marketing and Brand Management<\/a><br><a href=\"https:\/\/www.munich-business-school.de\/master\/master-sports-business-and-communication\/?mtm_campaign=Insights_Banner_Master-SBC-DE&amp;mtm_source=Blog&amp;mtm_medium=Banner-Blog\">Master Sports Business and Communication<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Anfang M\u00e4rz konnte die Munich Business School einen ganz besonderen Gast am Campus begr\u00fc\u00dfen: Benno Ruwe vom FC Bayern M\u00fcnchen gab den Studierenden des Masterstudiengang Sports Business and Communication (SBC) sowie weiteren Interessierten Einblicke in <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2020\/benno-ruwe-mbs\/\" title=\"Gastvortrag mit Benno Ruwe: Die Internationalisierungsstrategie des FC Bayern M\u00fcnchen\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":56,"featured_media":14005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11990,61,82,86,95,13,16,17,24,103,39],"tags":[276,7238,3481,11695,3131,6741,3814,8929],"coauthors":[8580],"class_list":["post-13988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-life","category-globaler-fokus","category-master-de","category-master-sports-business-and-communication-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-regionen","category-sports-business-communication-de","category-wirtschaftsthemen","tag-fc-bayern-muenchen","tag-gastvortrag","tag-internationalisierung","tag-master-sports-business-and-communications-de","tag-sbc","tag-sponsorship","tag-sportmarketing-de","tag-sportsbusiness"],"yoast_head":"<!-- This site is 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