{"id":1415,"date":"2015-03-15T19:32:57","date_gmt":"2015-03-15T18:32:57","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=1415"},"modified":"2016-02-03T22:17:57","modified_gmt":"2016-02-03T21:17:57","slug":"umschlage-fur-den-oscar-mbs-master-studenten-besuchen-die-buttenpapierfabrik-gmund","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2015\/umschlage-fur-den-oscar-mbs-master-studenten-besuchen-die-buttenpapierfabrik-gmund\/","title":{"rendered":"Umschl\u00e4ge f\u00fcr den Oscar: MBS Master-Studenten besuchen die B\u00fcttenpapierfabrik Gmund"},"content":{"rendered":"<p><b>Kann man mit einer \u00fcber 130 Jahre alten Maschine ein High-Tech-Produkt herstellen? Ist in &#8218;Bier Papier&#8216; tats\u00e4chlich Bier enthalten? Und was hat ein kleines Familienunternehmen vom idyllischen Tegernsee mit den glamour\u00f6sen Academy Awards, besser bekannt als Oscar-Verleihung, zu tun?<\/b><\/p>\n<p><a href=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Gmund-Gruppenfoto.jpg\" rel=\"attachment wp-att-1418\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1418 alignleft\" src=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Gmund-Gruppenfoto.jpg\" alt=\"Gmund Gruppenfoto\" width=\"240\" height=\"180\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Gmund-Gruppenfoto.jpg 240w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Gmund-Gruppenfoto-80x60.jpg 80w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a>Antworten darauf bekamen vergangene Woche 15 Studenten des Master International Business Programms. Im Rahmen des Kurses &#8222;Luxusmarketing und Luxusmarkenmanagement&#8220; unter Leitung von Prof. Dr. Andrea Bookhagen besuchten sie die\u00a0B\u00fcttenpapierfabrik Gmund, gelegen im gleichnamigen Ort am Tegernsee. Nachdem Sales Director Axel Schreiner, Assistant Sales Manager Anja Wackerhage und Sales Manager Katharina Riedl die Studierenden begr\u00fc\u00dft hatten, stellten sie das traditionsreiche Familienunternehmen vor: Gmund entwickelt und produziert exklusive Papierprodukte in zahlreichen Varianten.<\/p>\n<p><b>Das Papier bayerischer K\u00f6nige<\/b><\/p>\n<p>Die Master-Studenten erfuhren eine Menge Erstaunliches \u00fcber den traditionsreichen Papierhersteller: So produzierte das \u00fcber 185 Jahre alte Familienunternehmen bereits im 19. Jahrhundert Papier f\u00fcr das bayerische K\u00f6nigshaus. Heute ist die B\u00fcttenpapierfabrik Gmund Weltmarktf\u00fchrer qualitativ hochwertiger Papiere.<\/p>\n<p>Ob Brosch\u00fcren f\u00fcr den neuen Elektroflitzer von BMW, Speisekarten f\u00fcr die gehobene Hotellerie oder die goldenen Umschl\u00e4ge, die bei der Oscar-Verleihung eine Hauptrolle spielen: Mehr als 100.000 verschiedene Papiervariationen hat Gmund bereits entwickelt; darunter auch Ausgefallenes wie Papier mit echtem Steinstaub oder Biertrebern aus der Bierproduktion.<\/p>\n<p><b>Altehrw\u00fcrdige Papiermaschinen<\/b><\/p>\n<p>Im Anschluss an die Vorstellung des Unternehmens besichtigten die Studenten die Produktion. Und staunten nicht schlecht: Das Papier wird auf zwei Maschinen hergestellt, die aus dem Jahr 1883 respektive 1979 stammen. &#8222;Man hat uns erkl\u00e4rt, dass diese Maschinen das beste Papier liefern. Und irgendwie passen sie ja auch hierher&#8220;, erz\u00e4hlt Studentin Varsha Deo.<\/p>\n<p>\u00dcberhaupt waren die Studierenden \u00fcberrascht: &#8222;Gmund hat 128 Mitarbeiter, alles wirkt sehr bodenst\u00e4ndig. Es war sehr interessant, bei solch einem mittelst\u00e4ndischen Erfolgsunternehmen hinter die Kulissen blicken zu d\u00fcrfen: Auf Tradition bedacht, in der Region verwurzelt \u2013 und gleichzeitig eine internationale Marke&#8220;, schildert Studentin Olga Kosik ihre Eindr\u00fccke. &#8222;Ich freue mich schon auf die n\u00e4chste Exkursion.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Kann man mit einer \u00fcber 130 Jahre alten Maschine ein High-Tech-Produkt herstellen? Ist in &#8218;Bier Papier&#8216; tats\u00e4chlich Bier enthalten? Und was hat ein kleines Familienunternehmen vom idyllischen Tegernsee mit den glamour\u00f6sen Academy Awards, besser bekannt <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2015\/umschlage-fur-den-oscar-mbs-master-studenten-besuchen-die-buttenpapierfabrik-gmund\/\" title=\"Umschl\u00e4ge f\u00fcr den Oscar: MBS Master-Studenten besuchen die B\u00fcttenpapierfabrik Gmund\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":1417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[189,264,386],"coauthors":[685],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-buttenpapierfabrik-gmund","tag-exkursion","tag-luxury-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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