{"id":14376,"date":"2020-04-14T10:18:19","date_gmt":"2020-04-14T08:18:19","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=14376"},"modified":"2020-06-18T14:31:04","modified_gmt":"2020-06-18T12:31:04","slug":"covid-19-guideline-for-family-businesses","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2020\/covid-19-guideline-for-family-businesses\/","title":{"rendered":"Courage Contribution: Publishing a COVID-19 Guideline and Checklist for Family Businesses"},"content":{"rendered":"\n

To assist Family Businesses in the current situation, the Courage Center of Global Family Business at Munich Business School<\/a> has combined the best research in the fields of Crisis Management and Family Business Resilience, and interviewed Family Businesses in Europe, Asia and Latin America, to develop a guiding framework and check-list for Family Business survival in the COVID-19 Crisis.<\/p>\n\n\n\n

The report covers Four Phases of Family Business Leadership<\/strong> through the Crisis, which is modelled alongside the development of confirmed COVID-19 cases in a country. This \u201clifecycle“ of the Covid-19 crisis in a country serves as indicator for the four phases of crisis management that Family Businesses should take.<\/p>\n\n\n\n

In phase 1, \u201cResolute Resolve\u201d<\/strong> is needed while the case numbers are still rapidly increasing.
In phase 2, building \u201cRapid Resilience\u201d<\/strong> is needed while the marginal increase of COVID-19 cases is slowing down, but the peak has not been reached yet, and it remains unclear, how long the crisis will last.
In phase 3, a \u201cRealistic Return\u201d<\/strong> to operations starts while COVID-19 cases continue to drop but are still significant. In order to not fall into the trap of triggering a second chain of infections, focus on a \u201cRealistic\u201d return will be needed. Therefore, operations will ramp-up gradually, under tight control and still without a return to full capacity.
In phase 4, a \u201cReimagination<\/strong>\u201d of the Family Business\u2019s business model and competitive context will need to take place while COVID-19 cases continue to drop and reach low levels. New mechanisms will have been established to counteract a renewed spread, or vaccines will have been found, and large parts of society will have built immunity against the virus. Many business realities will have changed during the crisis and consumer behaviors might have changed too. Therefore, the business model will need a profound review and potentially new focus.<\/p>\n\n\n\n

The report details the best practices in Focus, Communication, Financial Management and Strategy & Adaptation for these 4 phases.
The full report can be requested here <\/a>and will be sent to each recipient individually. <\/p>\n\n\n\n

In addition to the report, the pro bono \u201cHelpLine\u201d of the Courage Center assists Family Businesses in thinking through the best measures for every single situation. Free-of-charge Zoom conferences with the experts of the Center can be requested via email at: helpline@courage.sg<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

To assist Family Businesses in the current situation, the Courage Center of Global Family Business at Munich Business School has combined the best research in the fields of Crisis Management and Family Business Resilience, and […]<\/a><\/p>\n<\/div>","protected":false},"author":17,"featured_media":14391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2253,1987,3897,1759,1693,2340,1571,2336,1539,2288,1623,2229,3183,1599,3479],"tags":[4838,1751,3581,9330,1589],"coauthors":[688,5487,8204],"class_list":["post-14376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-topics","category-faculty-research","category-family-business","category-finance-accounting","category-global-focus","category-international","category-management-leadership","category-mbs","category-mbs-business-blog","category-mbs-campus-community","category-mbs-news-en","category-regions","category-research","category-social-impact","category-social-responsibility","tag-checklist","tag-courage-center","tag-family-business","tag-guideline","tag-leadership"],"yoast_head":"\nCourage Center Publishes COVID-19 Guideline for Family Businesses<\/title>\n<meta name=\"description\" content=\"The guideline for family businesses combines best practices in crisis management and company resilience with international interviews into a pragmatic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2020\/covid-19-guideline-for-family-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courage Center Publishes COVID-19 Guideline for Family Businesses\" \/>\n<meta property=\"og:description\" content=\"The guideline for family businesses combines best practices in crisis management and company resilience with international interviews into a pragmatic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2020\/covid-19-guideline-for-family-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T08:18:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-18T12:31:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/04\/courage_logo_Future-Family-Firms-1-_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Prof. Dr. Marc-Michael Bergfeld, Alexander F. 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Bergfeld hat die Professur f\u00fcr Global Family Firms an der Munich Business School inne und ist Studiengangsleiter des MBA General Management. Bevor er zur Munich Business School kam, sammelte Bergfeld internationale Erfahrungen in der Managementberatung und in gro\u00dfen Familienunternehmen, u.a. in Lateinamerika, Gro\u00dfbritannien, Indien und China. 2007 gr\u00fcndete er das Boutique-Beratungsunternehmen Courage Partners Group. Es hilft Unternehmerfamilien und deren Firmen in den Bereichen Strategie, Innovation & Investment, und betreibt das Courage Center an der Munich Business School, das als Think Tank und Ausbildungsinstitut agiert. Prof. Bergfeld lehrt die Schwerpunkte \u201eCorporate Strategy, Innovation & Change\u201c, sowie \u201eInternational Family Firms\u201c in den Master- und MBA-Studieng\u00e4ngen an der MBS. Dozenten-Profil bei der MBS","url":"https:\/\/www.munich-business-school.de\/insights\/author\/mmbergfeld\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/14376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=14376"}],"version-history":[{"count":16,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/14376\/revisions"}],"predecessor-version":[{"id":14818,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/14376\/revisions\/14818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/14391"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=14376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=14376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=14376"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=14376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}