{"id":1442,"date":"2014-08-18T00:19:50","date_gmt":"2014-08-17T22:19:50","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=1442"},"modified":"2016-02-22T19:34:17","modified_gmt":"2016-02-22T18:34:17","slug":"germany-wasteland-of-innovation-no-more","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/","title":{"rendered":"Germany \u2013 Wasteland of Innovation? \u2013 No More!"},"content":{"rendered":"

Innovation means novelties, creativity, progress \u2013 it is essential for a flourishing economy and supports the change towards a modern, future-compatible society. However, what is the current situation in Germany? Time and again, journalists have been criticizing a standstill of Germany\u2019s innovative culture<\/strong>. Tinkerers and inventors are denounced to lack the courage<\/a><\/strong> to go for growth beyond regional borders.
\n<\/a><\/p>\n

From innovative wasteland to the country of inventors<\/strong><\/p>\n

During the past two years, the Deutsche Patent- und Markenamt (DPMA (German Patent and Brand Office) has noted a rapid surge of technical innovations<\/strong><\/a>. In 2013, the DPMA issued 22.1 percent more patents than in the past year. Patent application increased by 2.9 percent. German research organizations and companies have been very active in the field of intelligently linked products and services in particular, also known as Industry 4.0. They established cooperation in various projects and sustainability measures in the technological fields of self-optimization, man-machine interaction, intelligent linking, energy efficiency and systems engineering. With these perspectives, the high-wage region Germany offers formidable future chances for Industry 4.0.<\/p>\n

From invention to innovation<\/strong><\/p>\n

A real innovation emerges from a patented invention only if it can be profitably marketed and thus results in new products, services or business models. Hence, only the months and years to follow will show which patents have the potential for marketable products and services.<\/p>\n

In international comparison, Germany is strong in the development of new technical solutions. But when comparing application rates in the form of innovative business models, another nation, the USA, ranks first. The US often borrows from German technologies and uses them as basis for developing new business models promising high profits. One example is Apple\u2019s eco system around the iTunes based on MP3 technology. The German Fraunhofer Institute in cooperation with the University of Erlangen supplied the technology for the revolutionary business model of the global group. In the meantime, revenues from the patent have reached a two-digit amount in millions that is invested into research. But it was Apple that made big money with the invention of the most successful MP3 player ever.<\/p>\n

Future perspectives of Industry 4.0<\/strong><\/p>\n

Germany has already well recognized the importance of Industry 4.0 as future perspective and motor for growth and supports projects that drive informatization of the classical industries. However, one last step is missing for becoming inventor\u2019s paradise. The president of the Bundesverband der Deutschen Industrie (BDI, Federal Association of the German Industry), Ulrich Grillo<\/strong><\/a>, admonished at the opening of Hannover Messe, that the government and the economy should invest and dedicate more funds into research and development to prevent Germany from falling behind in comparison to other countries. In the future, it will be even more important to advance the German technology-focused innovation culture into the direction of marketable models. In this context, the research project \u201cAUTONOMIK for Industry 4.0\u201d of the BMWi technology program is crucial: In cooperation with UNITY AG and the Heinz Nixdorf Institute, it explores issues in context with \u201cBusiness models for Industry 4.0\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovation means novelties, creativity, progress \u2013 it is essential for a flourishing economy and supports the change towards a modern, future-compatible society. However, what is the current situation in Germany? Time and again, journalists have […]<\/a><\/p>\n<\/div>","protected":false},"author":8,"featured_media":1929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[1533,1535,2430],"coauthors":[678],"class_list":["post-1442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-germany","tag-industry-4-0","tag-innovation"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-17T22:19:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-22T18:34:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prof. Dr. Heiko Seif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prof. Dr. Heiko Seif\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Prof. Dr. Heiko Seif\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\"},\"author\":{\"name\":\"Prof. Dr. Heiko Seif\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/61c2b9640f0f21185d2280eea647ec36\"},\"headline\":\"Germany \u2013 Wasteland of Innovation? \u2013 No More!\",\"datePublished\":\"2014-08-17T22:19:50+00:00\",\"dateModified\":\"2016-02-22T18:34:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\"},\"wordCount\":499,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg\",\"keywords\":[\"Germany\",\"Industry 4.0\",\"Innovation\"],\"articleSection\":[\"Archiv\",\"Archive\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\",\"name\":\"Blog Munich Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg\",\"datePublished\":\"2014-08-17T22:19:50+00:00\",\"dateModified\":\"2016-02-22T18:34:17+00:00\",\"description\":\"Blog Munich Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg\",\"width\":1024,\"height\":682,\"caption\":\"\u00a9 IvelinRadkov \u2013 iStock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archiv\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Germany \u2013 Wasteland of Innovation? \u2013 No More!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/61c2b9640f0f21185d2280eea647ec36\",\"name\":\"Prof. Dr. Heiko Seif\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/116706a01e1c7ec50f5151ee03a1d398\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Seif_700px-436x290-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Seif_700px-436x290-96x96.png\",\"caption\":\"Prof. Dr. Heiko Seif\"},\"description\":\"Dr. Heiko Seif ist Professor f\u00fcr International Management mit Schwerpunkten in Innovation, Technologiemanagement und internationalem Business. Er verf\u00fcgt \u00fcber langj\u00e4hrige internationale F\u00fchrungs- und Projekterfahrung in der Automobil-, Medizintechnik- und Luft- und Raumfahrtindustrie. Nach Stationen bei Daimler-Benz und BMW gr\u00fcndete er die Managementberatung CNX Consulting Partners und war Mitglied des Managementteams der UNITY AG. Seit 2020 ist er Managing Director des Alpha Build Institute, wo er die strategische Ausrichtung sowie die Umsetzung forschungs- und praxisorientierter Innovationsinitiativen verantwortet.\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/hseif\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Munich Business School","description":"Blog Munich Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/","og_locale":"de_DE","og_type":"article","og_title":"Blog Munich Business School","og_description":"Blog Munich Business School","og_url":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2014-08-17T22:19:50+00:00","article_modified_time":"2016-02-22T18:34:17+00:00","og_image":[{"width":1024,"height":682,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg","type":"image\/jpeg"}],"author":"Prof. Dr. Heiko Seif","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"Prof. Dr. Heiko Seif","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"Prof. Dr. Heiko Seif"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/"},"author":{"name":"Prof. Dr. Heiko Seif","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/61c2b9640f0f21185d2280eea647ec36"},"headline":"Germany \u2013 Wasteland of Innovation? \u2013 No More!","datePublished":"2014-08-17T22:19:50+00:00","dateModified":"2016-02-22T18:34:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/"},"wordCount":499,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg","keywords":["Germany","Industry 4.0","Innovation"],"articleSection":["Archiv","Archive"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/","url":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/","name":"Blog Munich Business School","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg","datePublished":"2014-08-17T22:19:50+00:00","dateModified":"2016-02-22T18:34:17+00:00","description":"Blog Munich Business School","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Business-Concept-Blackboard-1024x682.jpg","width":1024,"height":682,"caption":"\u00a9 IvelinRadkov \u2013 iStock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2014\/germany-wasteland-of-innovation-no-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Archiv","item":"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/"},{"@type":"ListItem","position":3,"name":"Germany \u2013 Wasteland of Innovation? \u2013 No More!"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/61c2b9640f0f21185d2280eea647ec36","name":"Prof. Dr. Heiko Seif","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/116706a01e1c7ec50f5151ee03a1d398","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Seif_700px-436x290-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Seif_700px-436x290-96x96.png","caption":"Prof. Dr. Heiko Seif"},"description":"Dr. Heiko Seif ist Professor f\u00fcr International Management mit Schwerpunkten in Innovation, Technologiemanagement und internationalem Business. Er verf\u00fcgt \u00fcber langj\u00e4hrige internationale F\u00fchrungs- und Projekterfahrung in der Automobil-, Medizintechnik- und Luft- und Raumfahrtindustrie. Nach Stationen bei Daimler-Benz und BMW gr\u00fcndete er die Managementberatung CNX Consulting Partners und war Mitglied des Managementteams der UNITY AG. Seit 2020 ist er Managing Director des Alpha Build Institute, wo er die strategische Ausrichtung sowie die Umsetzung forschungs- und praxisorientierter Innovationsinitiativen verantwortet.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/hseif\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=1442"}],"version-history":[{"count":4,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1442\/revisions"}],"predecessor-version":[{"id":2888,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1442\/revisions\/2888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/1929"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=1442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=1442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=1442"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=1442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}