{"id":14522,"date":"2020-04-27T16:34:54","date_gmt":"2020-04-27T14:34:54","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=14522"},"modified":"2020-04-27T16:37:06","modified_gmt":"2020-04-27T14:37:06","slug":"virtueller-workshop-christian-nerlinger","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2020\/virtueller-workshop-christian-nerlinger\/","title":{"rendered":"Virtueller Workshop mit ehemaligem MBS-Studenten und Spielerberater Christian Nerlinger"},"content":{"rendered":"\n

Der sportliche Beratungssektor ist in den vergangenen Jahren ins Scheinwerferlicht ger\u00fcckt und sorgt insbesondere im Millionengesch\u00e4ft Fu\u00dfball immer wieder f\u00fcr Aufsehen. Im Rahmen der Vorlesung „Social Media Marketing“ bei Prof. Dr. David Wagner hatten die Studierenden des Studiengangs Sport Business and Communication<\/a> die M\u00f6glichkeit, tiefer in die Beraterwelt einzutauchen. Christian Nerlinger ist vielen Fu\u00dfballbegeisterten ein Begriff, insbesondere denen, die es mit dem FC Bayern halten. Nach seiner langj\u00e4hrigen Karriere als Spieler begann Christian Nerlinger ein Bachelor-Studium in International Business<\/a> an der Munich Business School. In der Vorstellungsrunde des Workshops betonte der geb\u00fcrtige Dortmunder, wie das Studium in M\u00fcnchen und das Auslandssemester an der Uni Bozen seinen Horizont erweiterten. Vor dem Abschluss seines Bachelors bekam Nerlinger jedoch ein Angebot vom FC Bayern M\u00fcnchen, das wohl niemand im Sportsbusiness h\u00e4tte ablehnen k\u00f6nnen: Ab Juli 2009 fungierte er zun\u00e4chst als Teammanager und sp\u00e4ter als Sportdirektor des deutschen Rekordmeisters. Nach seinem Ausscheiden im Jahr 2012 und einigen Jahren bei SAM Sports, einer Tochterfirma der ProSiebenSat.1 Media SE, gr\u00fcndete Christian Nerlinger 2017 die Agentur CN Sports<\/a>.<\/p>\n\n\n\n

Die Entwicklung des Profifu\u00dfballs wird derzeit in der \u00d6ffentlichkeit und auch in vielen Vorlesungen des Sport Business and Communication-Studiengangs h\u00e4ufig thematisiert. Zahlreiche Faktoren wie die Medialisierung und Globalisierung f\u00fchren dazu, dass sich die finanziellen M\u00f6glichkeiten zahlreicher Marktteilnehmer erheblich verbessert haben. Dies birgt neben vielen Vorteilen auch einige Gefahren f\u00fcr den Sport. Zum einen bleiben weniger finanzstarke Vereine und Unternehmen auf der Strecke, zum anderen wird durch die immensen Summen eine Reihe an <\/em> schwarzen Schafen angelockt. Ein Konzept, welches sich mit den Werten und Leits\u00e4tzen der Munich Business School<\/a> zu bewusstem Handeln in wirtschaftlichen Kontexten und zu unternehmerischer Verantwortung vereinbaren l\u00e4sst, hat Christian Nerlinger mit CN Sports in den letzten Jahren aufgebaut. F\u00fcr Studiengangsleiter David Wagner ist es \u201esch\u00f6n zu sehen, dass die MBS offensichtlich einen Typus Mensch formt, der Verantwortung ernst- und \u00fcbernimmt \u2013 im Einklang mit dem Kernwert der Institution.\u201c<\/p>\n\n\n\n

Christian Nerlinger stellt die sportlichen Belange seiner Spieler in den Vordergrund. Der pers\u00f6nliche Kontakt zwischen Spieler und Berater ist ihm extrem wichtig, auch weil er durch seine langj\u00e4hrige Erfahrung wei\u00df, welch positiven Einfluss eine kompetente Beratung auf die Spieler hat. F\u00fcr eine Vielzahl an Spielern ist jedoch auch eine mediale Vermarktung bedeutend geworden, die aufgrund der hohen Komplexit\u00e4t ebenfalls eine Expertise auf Seiten des Beraters erfordert. Diese Thematik bildete die Grundlage f\u00fcr unseren digitalen Workshop Ende April. <\/p>\n\n\n\n

Die ersten zwei Stunden verbrachten die Studierenden jedoch zun\u00e4chst mit zahlreichen Fragen zur Branche und den Aufgabenbereichen eines Spielerberaters. Im Folgenden erarbeiteten und pr\u00e4sentierten die Studierenden Strategien und Konzepte f\u00fcr die Vermarktung. Hierzu wurden zun\u00e4chst erfolgreiche Modelle nationaler und internationaler Agenturen und Spieler recherchiert und analysiert. Im Anschluss wurden die Ergebnisse im Plenum diskutiert und Christian Nerlinger und David Wagner gaben den Studierenden Feedback zu ihren Ideen.<\/p>\n\n\n\n

Die Idee einer weiteren Zusammenarbeit von Christian Nerlinger und der Munich Business School stie\u00df auf beidseitiges Interesse und somit hoffen wir, ihn im kommenden Jahr wieder begr\u00fc\u00dfen zu d\u00fcrfen \u2013 dann hoffentlich nicht virtuell, sondern am Campus der MBS. In diesem Sinne noch einmal ein herzliches Dankesch\u00f6n an Christian Nerlinger f\u00fcr den au\u00dferordentlich interessanten Workshop und die zahlreichen Einblicke! <\/p>\n","protected":false},"excerpt":{"rendered":"

Der sportliche Beratungssektor ist in den vergangenen Jahren ins Scheinwerferlicht ger\u00fcckt und sorgt insbesondere im Millionengesch\u00e4ft Fu\u00dfball immer wieder f\u00fcr Aufsehen. Im Rahmen der Vorlesung „Social Media Marketing“ bei Prof. Dr. David Wagner hatten die […]<\/a><\/p>\n<\/div>","protected":false},"author":56,"featured_media":14524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,5608,81,82,86,95,13,16,17,7581,9366,7589,103,30,39],"tags":[162,7537,394,9214,3131,524,9375,2590,8929,2630],"coauthors":[8580],"class_list":["post-14522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-erfolgsgeschichten","category-homepage-de","category-marketing-sales-de","category-master-de","category-master-sports-business-and-communication-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-newsletter-de","category-newsletter-ma-en-2","category-newsletter-sbc-de","category-sports-business-communication-de","category-studierende","category-wirtschaftsthemen","tag-beratung","tag-consulting-de","tag-marketing","tag-online-teaching","tag-sbc","tag-social-media-de","tag-spielerberater","tag-sports-business-and-communication-de","tag-sportsbusiness","tag-workshop-de"],"yoast_head":"\nVirtueller 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