{"id":1459,"date":"2014-08-27T09:55:02","date_gmt":"2014-08-27T07:55:02","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=1459"},"modified":"2017-05-16T11:14:43","modified_gmt":"2017-05-16T09:14:43","slug":"rolle-der-elektromobilitaet-teil-2-mehr-marktanteile","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/","title":{"rendered":"Welche Rolle spielt Elektromobilit\u00e4t in der Zukunft? Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?"},"content":{"rendered":"<p><strong>In meinem ersten <a href=\"http:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-in-der-zukunft-teil-1\/\">Blogbeitrag zur Elektromobilit\u00e4t<\/a> hatte ich bereits er\u00f6rtert, dass die Neuzulassung von Elektrofahrzeugen und Fahrzeugen mit Hybridmotoren rasant zunimmt. Experten rechnen bis 2020 mit dem endg\u00fcltigen Marktdurchbruch. Im zweiten Teil meiner Reihe \u201eZukunft der Elektromobilit\u00e4t\u201c beleuchte ich, welche Voraussetzungen es braucht, damit das Gesamtsystem Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann.<\/strong><\/p>\n<p><a href=\"http:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-in-der-zukunft-teil-1\/\" link rel=\"prev\" title=\"Teil 1: Wann geh\u00f6ren Elektromobile zum allt\u00e4glichen Stra\u00dfenbild in M\u00fcnchen?\" target=\"_blank\"><strong>Teil 1<\/strong><\/a><!--<a href=\"http:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\" title=\"Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?\" target=\"_blank\"><strong>Teil 2<\/strong><\/a>-->, <a href=\"http:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-in-der-zukunft-teil-3-forschung\/\" title=\"Teil 3: Welchen Beitrag kann die Forschung dazu leisten?\" target=\"_blank\" link rel=\"next\"><strong>Teil 3<\/strong><\/a><\/p>\n<p>\nDie k\u00fcnftige Entwicklung der Mobilit\u00e4t h\u00e4ngt ma\u00dfgeblich von politischen, \u00f6konomischen, soziokulturellen, technischen, \u00f6kologischen und rechtlichen Treibern ab. Im <strong>integrierten Gesamtsystem Elektromobilit\u00e4t<\/strong> m\u00fcssen jedoch zus\u00e4tzlich viele unterschiedliche Unternehmen zusammenarbeiten, damit sich diese Form der Mobilit\u00e4t auf breiter Front durchsetzt.\n<\/p>\n<p>Das verlangt von den Beteiligten, zu denen auch die Energieversorger geh\u00f6ren, ein hohes Ma\u00df an Flexibilit\u00e4t. Sie m\u00fcssen in der Lage sein, schnell auf neue Entwicklungen zu reagieren und ihr Angebot flexibel anzupassen. Einer der wesentlichen Erfolgsfaktoren f\u00fcr den Durchbruch der Elektromobilit\u00e4t ist die effektive Zusammenarbeit der Akteure. Anschaulich wird das beim Stromtanken an einer \u00f6ffentlichen Ladestation. In diesen Vorgang sind Autofahrer, Fahrzeughersteller, Stromversorger, Ladestationsbetreiber und Finanzdienstleister involviert. Ein reibungsloses Tanken setzt den abgestimmten Einsatz von Informations- und Kommunikationstechnologien durch alle Akteure voraus, wie ein aktuelles Beispiel einer <a title=\"Deutschlandreise im Elektroauto, Teil 1: St\u00e4ndig unter Strom, Spiegel Online 2014\" href=\"http:\/\/www.spiegel.de\/auto\/fahrkultur\/im-elektroauto-tesla-model-s-durch-deutschland-a-982772.html\" target=\"_blank\">Reise durch Deutschland mit dem Elektroauto<\/a> zeigt.\n<\/p>\n<p><strong>Elektroautos, Verkehrs-, Strom- und IKT-Netze werden deshalb k\u00fcnftig zusammenwachsen m\u00fcssen<\/strong>. Auch die Experten der Nationalen Plattform Elektromobilit\u00e4t (NPE) best\u00e4tigen: Die Elektromobilit\u00e4t kann erst dann in der Breite Einzug halten, wenn es eine system\u00fcbergreifende Strom- und Verkehrsinfrastruktur gibt. Bei der Entwicklung intelligenter Stromnetze m\u00fcssen viele Beteiligte eng und vor allem effizient zusammenarbeiten. Nachhaltigkeit und schlanke Prozesse sind auch bei der Vermarktung der Elektromobilit\u00e4t gewinnbringend. Die Herausforderung liegt darin, \u00f6kologisches Fahren zu einem positiven emotionalen Erlebnis f\u00fcr den Nutzer werden zu lassen.\n<\/p>\n<p>Ein Zusammenspiel zahlreicher Faktoren sichert also den nachhaltigen Erfolg des integrierten Gesamtsystems Elektromobilit\u00e4t. Doch ist die Forschung bereits so weit, dass neue Gesch\u00e4ftsmodelle und damit der Marktdurchbruch realisiert werden k\u00f6nnen? Lesen Sie im letzten Teil der Serie \u00fcber ein erfolgreiches Forschungsprojekt, das den Elektrofahrzeugen langfristig zum Erfolg verhelfen kann.\n<\/p>\n<p><strong>Quelle:\u00a0<\/strong>Eine elektromobile Zukunft ohne Grenzen, in: Roessler, Ph. Et al.: Innovationspolitik, Informationsgesellschaft, Telekommunikation &#8211; IKT f\u00fcr Elektromobilit\u00e4t vom August 2011, S. 13, Berlin 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>In meinem ersten Blogbeitrag zur Elektromobilit\u00e4t hatte ich bereits er\u00f6rtert, dass die Neuzulassung von Elektrofahrzeugen und Fahrzeugen mit Hybridmotoren rasant zunimmt. Experten rechnen bis 2020 mit dem endg\u00fcltigen Marktdurchbruch. Im zweiten Teil meiner Reihe \u201eZukunft <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\" title=\"Welche Rolle spielt Elektromobilit\u00e4t in der Zukunft? Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":14,"featured_media":1921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[248,441,624],"coauthors":[676],"class_list":["post-1459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-elektromobilitaet","tag-nationale-plattform-elektromobilitat","tag-vernetzung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-27T07:55:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-16T09:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prof. Dr. Hans H. Jung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prof. Dr. Hans H. Jung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Prof. Dr. Hans H. Jung\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\"},\"author\":{\"name\":\"Prof. Dr. Hans H. Jung\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/b5475f8db282620db9014fbc256468f8\"},\"headline\":\"Welche Rolle spielt Elektromobilit\u00e4t in der Zukunft? Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?\",\"datePublished\":\"2014-08-27T07:55:02+00:00\",\"dateModified\":\"2017-05-16T09:14:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg\",\"keywords\":[\"Elektromobilit\u00e4t\",\"Nationale Plattform Elektromobilit\u00e4t\",\"Vernetzung\"],\"articleSection\":[\"Archiv\",\"Archive\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\",\"name\":\"Blog Munich Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg\",\"datePublished\":\"2014-08-27T07:55:02+00:00\",\"dateModified\":\"2017-05-16T09:14:43+00:00\",\"description\":\"Blog Munich Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg\",\"width\":1024,\"height\":579},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archiv\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Welche Rolle spielt Elektromobilit\u00e4t in der Zukunft? Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/b5475f8db282620db9014fbc256468f8\",\"name\":\"Prof. Dr. Hans H. Jung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/d787d22ad2fcad24f3918ed94c0ce3db\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Hans-Jung_700px-436x290-96x96.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Hans-Jung_700px-436x290-96x96.jpg\",\"caption\":\"Prof. Dr. Hans H. Jung\"},\"description\":\"Hans H. Jung ist seit 2012 Professor f\u00fcr das Lehrgebiet Marketing an der Munich Business School. Nach seiner Promotion war Jung mehrere Jahre als Manager und Berater f\u00fcr Premium-Automobilhersteller im In- und Ausland t\u00e4tig. Seit 2011 arbeitet er als Senior Manager bei der Managementberatung UNITY AG.\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/hjung\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Munich Business School","description":"Blog Munich Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/","og_locale":"de_DE","og_type":"article","og_title":"Blog Munich Business School","og_description":"Blog Munich Business School","og_url":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2014-08-27T07:55:02+00:00","article_modified_time":"2017-05-16T09:14:43+00:00","og_image":[{"width":1024,"height":579,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg","type":"image\/jpeg"}],"author":"Prof. Dr. Hans H. Jung","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"Prof. Dr. Hans H. Jung","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"Prof. Dr. Hans H. Jung"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/"},"author":{"name":"Prof. Dr. Hans H. Jung","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/b5475f8db282620db9014fbc256468f8"},"headline":"Welche Rolle spielt Elektromobilit\u00e4t in der Zukunft? Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?","datePublished":"2014-08-27T07:55:02+00:00","dateModified":"2017-05-16T09:14:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/"},"wordCount":390,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg","keywords":["Elektromobilit\u00e4t","Nationale Plattform Elektromobilit\u00e4t","Vernetzung"],"articleSection":["Archiv","Archive"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/","url":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/","name":"Blog Munich Business School","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg","datePublished":"2014-08-27T07:55:02+00:00","dateModified":"2017-05-16T09:14:43+00:00","description":"Blog Munich Business School","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2014\/08\/Elektromobilitaet-1024x579.jpg","width":1024,"height":579},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/rolle-der-elektromobilitaet-teil-2-mehr-marktanteile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Archiv","item":"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/"},{"@type":"ListItem","position":3,"name":"Welche Rolle spielt Elektromobilit\u00e4t in der Zukunft? Teil 2: Was ist zu tun, damit Elektromobilit\u00e4t einen ausreichenden Marktanteil realisieren kann?"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/b5475f8db282620db9014fbc256468f8","name":"Prof. Dr. Hans H. Jung","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/d787d22ad2fcad24f3918ed94c0ce3db","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Hans-Jung_700px-436x290-96x96.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/Hans-Jung_700px-436x290-96x96.jpg","caption":"Prof. Dr. Hans H. Jung"},"description":"Hans H. Jung ist seit 2012 Professor f\u00fcr das Lehrgebiet Marketing an der Munich Business School. Nach seiner Promotion war Jung mehrere Jahre als Manager und Berater f\u00fcr Premium-Automobilhersteller im In- und Ausland t\u00e4tig. Seit 2011 arbeitet er als Senior Manager bei der Managementberatung UNITY AG.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/hjung\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":6,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1459\/revisions"}],"predecessor-version":[{"id":6931,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/1459\/revisions\/6931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=1459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=1459"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}