{"id":14905,"date":"2020-07-08T09:00:00","date_gmt":"2020-07-08T07:00:00","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=14905"},"modified":"2023-06-30T10:09:23","modified_gmt":"2023-06-30T08:09:23","slug":"interview-julia-scharf","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2020\/interview-julia-scharf\/","title":{"rendered":"Interview mit Julia Scharf, Sportmoderatorin und Dozentin im Masterstudiengang Sports Business and Communications"},"content":{"rendered":"\n

Der Masterstudiengang Sports Business and Communication<\/a> (SBC) an der Munich Business School (MBS) zeichnet sich durch die Vielzahl an Dozierenden aus, die direkt aus der Praxis kommen und den Studierenden wichtige Kompetenzen f\u00fcr den Einstieg ins Sportbusiness vermitteln. Eine von ihnen ist Sportmoderatorin Julia Scharf. Im Interview mit Studiengangsleiter Prof. Dr. David Wagner gibt die Sportjournalistin Einblicke in ihre Lehrt\u00e4tigkeit an der MBS. <\/strong><\/p>\n\n\n\n

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Prof. Dr. David Wagner, Studiengangsleiter des SBC-Studiengangs: Liebe Frau Scharf, k\u00f6nnen Sie sich bitte kurz vorstellen? Was verbindet Sie mit der Sportwelt? Was sind wichtige berufliche Stationen? Was sind Ihre aktuellen Aufgabenfelder?<\/strong><\/p>\n\n\n\n

Julia Scharf: Mein Name ist Julia Scharf, ich bin Sportmoderatorin bei der ARD Sportschau<\/a> und im BR Fernsehen<\/a>. Ich berichte haupts\u00e4chlich \u00fcber Fu\u00dfball und Wintersport. Sport war in meinem Leben schon immer sehr wichtig. Ich war selbst im Bundeskader Voltigieren aktiv. Als Trainerin habe ich in verschiedenen L\u00e4ndern gearbeitet und war auch in der Trainerausbildung t\u00e4tig. Als Co-Trainerin meiner Mannschaft haben wir im Jahr 2000 die Weltmeisterschaft gewonnen.
Nach meinem Studium der Sportwissenschaften und Medien\/Kommunikation habe ich ein Volontariat beim M\u00fcnchner Zeitungsverlag absolviert. Danach habe ich bei SPORT1 angefangen und hier viele M\u00f6glichkeiten bekommen, Live-Sportsendungen zu moderieren. Im Jahr 2011 bin ich zum SWR und somit zum ARD-Sport gewechselt. Sp\u00e4ter wurde der BR mein Heimatsender innerhalb der ARD.
Aktuell moderiere ich die ARD Sportschau am Sonntag, den Blickpunkt Sport im BR Fernsehen, die Abendschau und viele Live-Veranstaltungen, vor allem im Winter.<\/p>\n\n\n\n

Prof. Dr. David Wagner: Welchen Kurs im Masterprogramm Sports Business and Communication unterrichten Sie?<\/strong><\/p>\n\n\n\n

Julia Scharf: Ich unterrichte Praktische journalistische \u00dcbungen<\/em> und mache hier speziell ein Kamera- und TV-Coaching f\u00fcr die Studierenden.<\/p>\n\n\n\n

Prof. Dr. David Wagner: Auf welchen Inhalten liegt der Fokus in diesem Kurs? Warum ist dieser Kurs f\u00fcr eine Karriere im Sportbusiness wichtig?<\/strong><\/p>\n\n\n\n

Julia Scharf: Bei den Inhalten lege ich insbesondere Wert auf eine journalistische Vorbereitung des Inhaltes, au\u00dferdem sind mir Pr\u00e4sentation und Feedback wichtig. Im Sportbusiness muss man oft vor der Kamera stehen. Sei es als Journalist oder weil ich in einem Unternehmensvideo meine Botschaften verbreiten will. Auch als Expert*in ist das Wissen oft vor der Kamera gefragt. Deshalb ist es meiner Meinung nach heutzutage f\u00fcr alle Branchen wichtig, sich sicher, sympathisch und authentisch vor der Kamera verkaufen zu k\u00f6nnen.<\/p>\n\n\n\n

Prof. Dr. David Wagner: Was ist Ihre Lieblingskomponente im Kurs, zum Beispiel eine bestimmte Fallstudie, eine \u00dcbung oder eine Exkursion?<\/strong><\/p>\n\n\n\n

Julia Scharf: In meinem Workshop kann man schon mit wenigen \u00dcbungen sehr gro\u00dfe Fortschritte erzielen. Ich mag es zu sehen, wie schnell sich die Teilnehmenden entwickeln. Zum Abschluss gestalten wir immer eine Talk-Show. <\/p>\n\n\n\n

Prof. Dr. David Wagner: Wie verbinden Sie pers\u00f6nlich Wissenschaft und Praxis bzw. wie wichtig ist Ihnen diese Verbindung?<\/strong><\/p>\n\n\n\n

Julia Scharf: In meinem Job als Sportmoderatorin ist vor allem die Medienforschung wichtig. Wenn wir Sendungen und Inhalte auf allen Kan\u00e4len weiterentwickeln, m\u00fcssen wir wissen, wie sich die Sehgewohnheiten der Zuschauer*innen ver\u00e4ndern. Deshalb sind Studien und Erhebungen in dem Bereich f\u00fcr mich besonders wichtig. Auch wie sich Sportarten und das Verhalten der Zuschauer*innen ver\u00e4ndern, behalte ich im Auge. Oft werde ich gebeten, zu solchen Themen f\u00fcr Interviews in Abschlussarbeiten meine Eindr\u00fccke zu schildern.<\/p>\n\n\n\n

Prof. Dr. David Wagner: Was ist Ihrer Einsch\u00e4tzung nach das Alleinstellungsmerkmal, das Besondere an dem Studiengang Sports Business and Communication und der Munich Business School?<\/strong><\/p>\n\n\n\n

Julia Scharf: Es sind kleine, aber motivierte Gruppen. Die pers\u00f6nliche Ansprache und die vielen Praxisprojekte sind einzigartig.<\/p>\n\n\n\n

Prof. Dr. David Wagner: Welche Vorteile haben SBC-Absolvent*innen Ihrer Ansicht nach bei Bewerbungen und Anstellungen im Sportbereich?<\/strong><\/p>\n\n\n\n

Julia Scharf: Sie kennen bereits viele Entscheider*innen aus der Sportbranche, da die allermeisten Dozierenden direkt aus der Praxis kommen. Durch Projekte und Auslandserfahrung sind sie bestens f\u00fcr den Berufseinstieg vorbereitet.<\/p>\n\n\n\n

Prof. Dr. David Wagner: Zum Abschluss: Was war das bisherige Highlight in Ihrer Zeit als Dozentin an der Munich Business School?<\/strong><\/p>\n\n\n\n

Julia Scharf: Eine Veranstaltung, in der ich den Handball-Weltmeister Dominik Klein zu Gast<\/a> hatte. Er hat nicht nur geduldig mit allen Teilnehmenden Live-Interviews ge\u00fcbt, sondern uns viel \u00fcber seine Karriere und seine Zeit nach dem Leistungssport erz\u00e4hlt.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

\"Banner<\/a><\/figure>\n\n\n\n


Du interessierst dich f\u00fcr Wirtschaft und m\u00f6chtest umfassendes Business Know-How erwerben?<\/strong>
Dann sind die internationalen BWL-Studieng\u00e4nge an der Munich Business School (MBS) genau das Richtige f\u00fcr dich! An der MBS paukst du keine trockene Theorie aus alten Lehrb\u00fcchern, sondern lernst ergebnisorientiert und sammelst wertvolle praktische Erfahrungen. \u00dcberzeuge dich selbst:

Bachelor International Business<\/a>
Master International Business<\/a>
Master International Business I Finance<\/a>
Master Innovation and Entrepreneurship<\/a>
Master International Marketing and Brand Management<\/a>
Master Sports Business and Communication<\/a>
MBA General Management<\/a>
Doctor of Business Administration<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Der Masterstudiengang Sports Business and Communication (SBC) an der Munich Business School (MBS) zeichnet sich durch die Vielzahl an Dozierenden aus, die direkt aus der Praxis kommen und den Studierenden wichtige Kompetenzen f\u00fcr den Einstieg […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":14906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,5608,82,86,95,13,16,17,7581,7589,9394,103,39],"tags":[5905,3011,8813,544,547,2590,9746],"coauthors":[685],"class_list":["post-14905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultaet-forschung","category-homepage-de","category-master-de","category-master-sports-business-and-communication-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-newsletter-de","category-newsletter-sbc-de","category-newsletter-sbc-de-2","category-sports-business-communication-de","category-wirtschaftsthemen","tag-interview-de","tag-julia-scharf","tag-moderationstraining","tag-sportbusiness","tag-sportjournalismus-de","tag-sports-business-and-communication-de","tag-tvcoaching"],"yoast_head":"\n\u2713 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