{"id":15529,"date":"2020-10-22T13:34:44","date_gmt":"2020-10-22T11:34:44","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=15529"},"modified":"2020-10-22T13:39:35","modified_gmt":"2020-10-22T11:39:35","slug":"mbs-professors-at-the-24th-annual-interdisciplinary-conference-on-entrepreneurship-innovation-and-smes-g-forum","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2020\/mbs-professors-at-the-24th-annual-interdisciplinary-conference-on-entrepreneurship-innovation-and-smes-g-forum\/","title":{"rendered":"MBS Professors at the 24th Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum)"},"content":{"rendered":"\n<p>MBS Professors Dr. Anne Tryba and Dr. Thomas R\u00f6hm<strong> <\/strong>presented their research about \u201cNew Ventures\u2019 Sustainability Missions \u2013 A Marketing Necessity or All-Embracing Management Tool?\u201d at the <a href=\"https:\/\/www.fgf-ev.de\/en\/g-forum-conference-2020-karlsruhe-germany\/\" target=\"_blank\" rel=\"noreferrer noopener\">24<sup>th<\/sup> Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum), Germany (Virtual Edition)<\/a>.<\/p>\n\n\n\n<p>This year\u2019s G-Forum took place from September 28<sup>th<\/sup> to October 02<sup>nd<\/sup>, 2020 as a virtual edition. The overarching conference theme \u201cEntrepreneurship as Design Science\u201d was aiming to create an opportunity to explore the possibilities of design science research in entrepreneurship. In addition, the conference included research that corresponds to the three main thematic fields of the F\u00f6rderkreis Gr\u00fcndungsforschung, FGF e.V., Entrepreneurship, Innovation, and SMEs. This year many contributions were related to Digitalization and Sustainability reflecting the growing importance of those topics for Entrepreneurs and SMEs. With almost 300 submissions from all around the world, 200 scientific sessions, an insightful keynote, various panel discussions and a doctoral colloquium, the event provided a comprehensive platform to thoroughly exchange new insights and discuss new opportunities and approaches in a multi-facetted manner.<\/p>\n\n\n\n<p>Representing MBS, <strong>Prof. Dr. Anne Tryba <\/strong>and <strong>Prof. Dr. Thomas R\u00f6hm<\/strong> presented their current paper \u201cNew Ventures\u2019 Sustainability Missions \u2013 A Marketing Necessity or All-Embracing Management Tool?\u201d. The presentation included first findings from their research project about how sustainability ambitions of new ventures are transferred into managerial actions. The conceptual model shows how entrepreneurs\u2019 sustainability value perceptions are integrated in their missions and determine how holistically they identify as sustainable entrepreneurs and prioritize sustainability aspects over others in their daily management. The findings contribute to the literatures on sustainable entrepreneurship, founder identity, and mission-oriented practices in new ventures.<\/p>\n\n\n\n<p>The presentation inspired a lively discussion and the authors gained valuable insights and ideas how to enhance their research approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>MBS Professors Dr. Anne Tryba and Dr. Thomas R\u00f6hm presented their research about \u201cNew Ventures\u2019 Sustainability Missions \u2013 A Marketing Necessity or All-Embracing Management Tool?\u201d at the 24th Annual Interdisciplinary Conference on Entrepreneurship, Innovation and <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2020\/mbs-professors-at-the-24th-annual-interdisciplinary-conference-on-entrepreneurship-innovation-and-smes-g-forum\/\" title=\"MBS Professors at the 24th Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum)\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":15544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1987,5610,1537,7136,3183],"tags":[8501,7128],"coauthors":[685],"class_list":["post-15529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-research","category-homepage-en","category-innovation-entrepreneurship","category-master-innovation-and-entrepreneurship","category-research","tag-g-forum","tag-innovation-and-entrepreneurship-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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