{"id":15533,"date":"2020-10-22T13:34:44","date_gmt":"2020-10-22T11:34:44","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=15533"},"modified":"2020-10-23T13:43:22","modified_gmt":"2020-10-23T11:43:22","slug":"mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2020\/mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum\/","title":{"rendered":"MBS-Professoren bei der 24. Interdisziplin\u00e4ren Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum)"},"content":{"rendered":"\n<p>Die MBS-Professoren Dr. Anne Tryba und Dr. Thomas R\u00f6hm stellten auf der <a rel=\"noreferrer noopener\" href=\"https:\/\/www.fgf-ev.de\/en\/g-forum-conference-2020-karlsruhe-germany\/\" target=\"_blank\">24. Interdisziplin\u00e4ren Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum)<\/a> Deutschland, ihre Forschung zum Thema &#8222;New Ventures&#8216; Sustainability Missions &#8211; A Marketing Needity or All-Embracing Management Tool?&#8220; vor.<\/p>\n\n\n\n<p>Das diesj\u00e4hrige G-Forum fand vom 28. September bis 2. Oktober 2020 als virtuelle Ausgabe statt. Das \u00fcbergreifende Konferenzthema &#8222;Entrepreneurship als Designwissenschaft&#8220; bot die Gelegenheit, die M\u00f6glichkeiten von Design Science Research im Bereich Entrepreneurship zu erforschen. Dar\u00fcber hinaus umfasste die Konferenz Forschungsarbeiten, die den drei Hauptthemenfeldern des F\u00f6rderkreises Gr\u00fcndungsforschung e.V. (FGF), Entrepreneurship, Innovation und KMU entspricht. In diesem Jahr bezogen sich viele Beitr\u00e4ge auf die Themen Digitalisierung und Nachhaltigkeit, die f\u00fcr Gr\u00fcnder und KMUs von wachsender Bedeutung sind. Mit fast 300 Einreichungen aus aller Welt, 200 wissenschaftlichen Sitzungen, einer aufschlussreichen Keynote, verschiedenen Podiumsdiskussionen und einem Doktorandenkolloquium bot die Veranstaltung eine umfassende Plattform, um sich \u00fcber neuste Erkenntnisse auszutauschen und neue M\u00f6glichkeiten und Ans\u00e4tze facettenreich zu diskutieren.<\/p>\n\n\n\n<p>Stellvertretend f\u00fcr die MBS stellten <strong>Prof. Dr. Anne Tryba<\/strong> und <strong>Prof. Dr. Thomas R\u00f6hm<\/strong> ihr aktuelles Paper \u201cNew Ventures\u2019 Sustainability Missions \u2013&nbsp;A Marketing Necessity or All-Embracing Management Tool?\u201d vor. Der Vortrag illustrierte erste Erkenntnisse aus ihrem gemeinsamen Forschungsprojekt \u00fcber die Umsetzung von Nachhaltigkeitsambitionen in unternehmerisches Handeln in New Ventures. Der Forschungsansatz untersucht, wie Gr\u00fcnder ihre Wahrnehmung von Nachhaltigkeitswerten in ihre Unternehmens-Mission integrieren, wie stark ihre Identifikation als nachhaltige Unternehmer ist und, ob sie Nachhaltigkeitsaspekte in ihrer t\u00e4glichen Arbeit anderen Aspekten gegen\u00fcber priorisieren. Die Ergebnisse leisten einen Beitrag zum aktuellen Forschungsstand \u00fcber nachhaltiges Unternehmertum, Gr\u00fcnderidentit\u00e4t und missionsorientierte Praktiken bei Neuunternehmungen.<\/p>\n\n\n\n<p>Die Pr\u00e4sentation regte eine lebhafte Diskussion an, und die Autoren gewannen wertvolle Einsichten und Ideen, wie sie ihren Forschungsansatz weiterentwickeln k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Die MBS-Professoren Dr. Anne Tryba und Dr. Thomas R\u00f6hm stellten auf der 24. Interdisziplin\u00e4ren Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum) Deutschland, ihre Forschung zum Thema &#8222;New Ventures&#8216; Sustainability Missions &#8211; A Marketing Needity or <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2020\/mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum\/\" title=\"MBS-Professoren bei der 24. Interdisziplin\u00e4ren Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum)\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":15544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,3181,5608,66,7138],"tags":[8503,7116],"coauthors":[685],"class_list":["post-15533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultaet-forschung","category-forschung","category-homepage-de","category-innovation-entrepreneurship-de","category-master-innovation-and-entrepreneurship-de","tag-g-forum-de","tag-innovation-and-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2020\/mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2020\/mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-22T11:34:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-23T11:43:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/10\/G-Forum3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2020\/mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2020\/mbs-professoren-bei-der-24-interdisziplinaren-jahreskonferenz-zu-entrepreneurship-innovation-und-mittelstand-g-forum\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"MBS-Professoren bei der 24. 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