{"id":15587,"date":"2020-11-02T16:10:59","date_gmt":"2020-11-02T15:10:59","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=15587"},"modified":"2020-11-02T16:11:01","modified_gmt":"2020-11-02T15:11:01","slug":"master-ie-und-master-ib-studierende-pitchen-ihre-geschaftsideen-und-prototypen-vor-einer-jury-aus-mbs-alumni-unternehmern","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2020\/master-ie-und-master-ib-studierende-pitchen-ihre-geschaftsideen-und-prototypen-vor-einer-jury-aus-mbs-alumni-unternehmern\/","title":{"rendered":"Master IE und Master IB Studierende pitchen ihre Gesch\u00e4ftsideen und Prototypen vor einer Jury aus MBS Alumni-Unternehmern"},"content":{"rendered":"\n<p>Im Kurs &#8222;Ideation &amp; Prototyping&#8220; mit Prof. Dr. Anne Tryba lernen die Studierenden des <a href=\"https:\/\/www.munich-business-school.de\/master\/master-innovation-and-entrepreneurship\" target=\"_blank\" rel=\"noreferrer noopener\">Master Innovation and Entrepreneurship<\/a> sowie die Studierenden im <a href=\"https:\/\/www.munich-business-school.de\/master\/master-international-business\" target=\"_blank\" rel=\"noreferrer noopener\">Master International Business<\/a> mit dem Schwerpunkt International Entrepreneurship, ihre eigene Gesch\u00e4ftsideen und Prototypen zu entwickeln und zu pitchen. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All-1024x768.jpg\" alt=\"Prototyping #Power4All\" data-id=\"15722\" data-full-url=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All.jpg\" data-link=\"https:\/\/www.munich-business-school.de\/insights\/?attachment_id=15722\" class=\"wp-image-15722\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All-1536x1152.jpg 1536w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Power4All.jpg 2016w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2-1024x768.jpg\" alt=\"Prototyping Smart Dive Mask\" data-id=\"15723\" data-full-url=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2.jpg\" data-link=\"https:\/\/www.munich-business-school.de\/insights\/?attachment_id=15723\" class=\"wp-image-15723\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2-1536x1152.jpg 1536w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Smart-Dive-Mask2.jpg 2016w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Dabei identifizieren und analysieren die Studierenden in Gruppen zun\u00e4chst ein auf den Menschen bezogenes Problem, auf Basis dessen sie dann eine neue Gesch\u00e4ftsidee erarbeiten. Sie erlernen Kreativit\u00e4ts- sowie Ideenfindungstechniken und wenden Design Thinking und Protyping-Methoden an, um ihre Business-Idee weiter auszuarbeiten. Nachdem die Idee mit potenziellen Kund*innen und Nutzer*innen getestet und das Gesch\u00e4ftsmodell mithilfe des Lean Canvas entwickelt wurde, pitchen die Studierenden ihre Gesch\u00e4ftsideen und Prototypen vor einer erfahrenen Jury. In diesem Semester bestand die Jury aus drei MBS Alumni Entrepreneuren: Michel Geollier, Mitbegr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von <a rel=\"noreferrer noopener\" href=\"https:\/\/betterfront.io\/\" target=\"_blank\">Betterfront<\/a>, Annette Barth, Mitgr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin von <a rel=\"noreferrer noopener\" href=\"http:\/\/Ajuma.eu\" target=\"_blank\">a<\/a><a rel=\"noreferrer noopener\" href=\"http:\/\/Ajuma.eu\" target=\"_blank\">juma<\/a>, sowie Patrick L\u00f6ffler, Mitbegr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von <a rel=\"noreferrer noopener\" href=\"http:\/\/givve.com\" target=\"_blank\">givve<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/5.jpg\" alt=\"\" class=\"wp-image-15734\" width=\"196\" height=\"262\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/5.jpg 254w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/5-150x200.jpg 150w\" sizes=\"auto, (max-width: 196px) 100vw, 196px\" \/><\/figure><\/div>\n\n\n\n<p>Insgesamt entwickelten die Studierendenteams, die in hybriden Konstellationen zusammenarbeiteten \u2013 ein Teil der Studierenden war vor Ort an der MBS, ein anderer Teil befand sich aufgrund der COVID-19-Pandemie noch im Ausland \u2013, sechs innovative Gesch\u00e4ftsideen und Prototypen in ganz unterschiedlichen Bereichen. Zwei Teams entwarfen Apps f\u00fcr das Smartphone: <em>Smart Move<\/em> soll eingeschr\u00e4nkte Menschen bei den Herausforderungen des Alltags unterst\u00fctzen und <em>SmartTravel<\/em> fungiert als Reiseplanungstool mit integriertem Markplatz f\u00fcr Hotelbuchungen, Verkehrstickets etc. Auch \u00fcber Smartphone-Apps hinaus scheinen es smarte Produkte den Studierenden angetan zu haben. W\u00e4hrend es es sich die Studierenden hinter <em>Smart Shirt<\/em> zur Aufgabe machten, Sportbekleidung mit integrierten Messsensoren zum Fitness-Tracking zu produzieren, entwarf ein anderes Team eine intelligente Taucherbrille, die Meereslebewesen w\u00e4hrend des Tauchgangs identifizieren kann. Aber auch nicht-smarte Produkte kamen zum Einsatz: Um dem Problem entgegenwirken, dass in Schaufenstern immer nur ausgew\u00e4hlte Produkte gezeigt werden k\u00f6nnen, entwickelte ein Team eine drehbare Schaufensteranzeige. Und hinter <em>#Power4All <\/em>verbirgt sich der Prototyp f\u00fcr ein Solar- und Energiespeichersystem, mit dessen Hilfe zwei Studierende die Bev\u00f6lkerung Subsahara-Afrikas mit Strom versorgen m\u00f6chten. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"355\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/4.jpg\" alt=\"Prototyping Smart Move\" data-id=\"15728\" data-full-url=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/4.jpg\" data-link=\"https:\/\/www.munich-business-school.de\/insights\/?attachment_id=15728\" class=\"wp-image-15728\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/4.jpg 190w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/4-107x200.jpg 107w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"315\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/1.png\" alt=\"Prototyping Smart Shirt\" data-id=\"15726\" data-full-url=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/1.png\" data-link=\"https:\/\/www.munich-business-school.de\/insights\/?attachment_id=15726\" class=\"wp-image-15726\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/1.png 243w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/1-154x200.png 154w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"186\" height=\"356\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/3.jpg\" alt=\"Prototyping Smart Travel\" data-id=\"15727\" data-full-url=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/3.jpg\" data-link=\"https:\/\/www.munich-business-school.de\/insights\/?attachment_id=15727\" class=\"wp-image-15727\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/3.jpg 186w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/3-104x200.jpg 104w\" sizes=\"auto, (max-width: 186px) 100vw, 186px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Die Master IE-Studierenden werden im Kursverlauf weiter an ihren Prototypen arbeiten und im kommenden Semester einen detaillierten Business Plan zu ihren Ideen entwickeln. Wir sind gespannt, wo die Reise hingeht, und dr\u00fccken die Daumen f\u00fcr die weitere Umsetzung. Ob wir schon bald eines der Produkte in den Gesch\u00e4ften sehen werden?<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Im Kurs &#8222;Ideation &amp; Prototyping&#8220; mit Prof. Dr. Anne Tryba lernen die Studierenden des Master Innovation and Entrepreneurship sowie die Studierenden im Master International Business mit dem Schwerpunkt International Entrepreneurship, ihre eigene Gesch\u00e4ftsideen und Prototypen <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2020\/master-ie-und-master-ib-studierende-pitchen-ihre-geschaftsideen-und-prototypen-vor-einer-jury-aus-mbs-alumni-unternehmern\/\" title=\"Master IE und Master IB Studierende pitchen ihre Gesch\u00e4ftsideen und Prototypen vor einer Jury aus MBS Alumni-Unternehmern\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":15725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,5608,66,82,7138,85,95,13,16,17,30,39],"tags":[114,10717,255,310,335,9201,552],"coauthors":[685],"class_list":["post-15587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gruenderinnen","category-homepage-de","category-innovation-entrepreneurship-de","category-master-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-studierende","category-wirtschaftsthemen","tag-alumni-de","tag-business-idee","tag-entrepreneurship-de","tag-gruenderinnen","tag-innovation-de","tag-prototyping","tag-startup-de"],"yoast_head":"<!-- This site is optimized with 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