{"id":16308,"date":"2021-02-23T12:33:53","date_gmt":"2021-02-23T11:33:53","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=16308"},"modified":"2021-02-23T12:35:13","modified_gmt":"2021-02-23T11:35:13","slug":"cloud-computing-fur-die-digitale-transformation-die-wahl-der-richtigen-cloud-computing-strategie-in-der-digitalen-produktentwicklung","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2021\/cloud-computing-fur-die-digitale-transformation-die-wahl-der-richtigen-cloud-computing-strategie-in-der-digitalen-produktentwicklung\/","title":{"rendered":"Cloud Computing f\u00fcr die digitale Transformation: Die Wahl der richtigen Cloud-Computing-Strategie in der digitalen Produktentwicklung"},"content":{"rendered":"\n<p><strong>Timo Puschkasch, Teilzeit-<a href=\"https:\/\/www.munich-business-school.de\/mba\" target=\"_blank\" rel=\"noreferrer noopener\">MBA<\/a>-Student an der Munich Business School, und MBS-Professor Dr. David Wagner ver\u00f6ffentlichten k\u00fcrzlich ein Paper mit dem Titel &#8222;Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model&#8220;. Die Ideen f\u00fcr das Paper entwickelte Timo zun\u00e4chst in einem Kurs zur digitalen Unternehmenstransformation, der Teil seines Curriculums war, und als Reflexion \u00fcber seine berufliche Praxis als Berater. Die Ver\u00f6ffentlichung spezifiziert, wie verschiedene Cloud Computing-Set-ups (z.B. Private Cloud, Public Cloud) \u00fcber den gesamten Produktlebenszyklus digitaler Produkte (z.B. Apps) eingesetzt werden, und bietet einen Rahmen f\u00fcr Entscheidungstr\u00e4ger*innen, um die richtige Einsatzstrategie in jeder Lebenszyklusphase zu w\u00e4hlen. Im Blogbeitrag fasst Timo die wichtigsten Ergebnisse zusammen und liefert einige Hintergrundinformationen, wie die Ver\u00f6ffentlichung zustande kam.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>In den letzten Jahren l\u00e4sst sich ein stetiger Anstieg der Nutzung von Cloud Computing in den IT-Abteilungen von Unternehmen der meisten Branchen beobachten. So macht Software-as-a-Service laut Gartner mittlerweile ein Viertel aller Ausgaben f\u00fcr Unternehmenssoftware weltweit aus. Einer der am weitesten verbreiteten Anwendungsf\u00e4lle der Technologie ist die Entwicklung von digitalen Produkten. Diese Entwicklung wird durch die Vorteile des Cloud Computing, wie Skalierbarkeit, Kosteneffizienz und Flexibilit\u00e4t, erm\u00f6glicht. Trotz seiner Vorteile kann Cloud Computing jedoch auch eine Herausforderung bei der Entwicklung neuer digitaler Produkte darstellen. Grund daf\u00fcr ist der Vendor-Lock-in Effekt, der den Wechsel von einem Service-Provider zu einem anderen aufgrund der hohen Abh\u00e4ngigkeit von der anbieterspezifischen Konfiguration nahezu unm\u00f6glich macht, und die hohe Standardisierung der technologischen Infrastruktur, die f\u00fcr hochindividuelle Aufgaben weniger geeignet ist. Um ein konzeptionelles Modell f\u00fcr den Einsatz von Cloud Computing in der digitalen Produktentwicklung zu entwickeln, bauten Professor Wagner und ich auf bestehende Forschung in den Bereichen Informationstechnologie, Cloud Computing und dem Produktlebenszyklusmodell auf.<\/p>\n\n\n\n<p>Unsere Erkenntnisse f\u00fchrten zu einem konzeptionellen Modell, das nahelegt, dass verschiedene Arten von Cloud Computing f\u00fcr ein digitales Produkt mehr oder weniger geeignet sind, je nachdem, in welchem Abschnitt des Produktlebenszyklus sich das Produkt gerade befindet. Vor allem in fr\u00fchen Phasen bieten Public-Cloud-Angebote hohe Vorteile, da sie die Eintrittsbarrieren senken und Unternehmen die M\u00f6glichkeit bieten, ohne hohe finanzielle Kosten Innovationen und Experimente durchzuf\u00fchren. In sp\u00e4teren Phasen des Produktlebenszyklus k\u00f6nnen Public-Cloud-Angebote die Optimierung f\u00fcr einzelne Arbeitslasten behindern, die erforderlich ist, um digitale Produkte effizient und kosteng\u00fcnstig bereitzustellen. Diese Erkenntnisse bieten Personen aus der Praxis eine Orientierung f\u00fcr die Auswahl des am besten geeigneten Cloud-Computing-Modells bei der Entwicklung digitaler Produkte. Gleichzeitig bilden sie eine Grundlage f\u00fcr weitere Forschung in diesem Bereich.<\/p>\n\n\n\n<p>Wie bereits kurz angedeutet begann ich mit der Bearbeitung des Themas, weil es f\u00fcr mich ein R\u00e4tsel in meinem Berufsleben darstellte. Der Kurs zur digitalen Transformation, den ich an der MBS belegte, gab mir die M\u00f6glichkeit, das Thema zu reflektieren und sowohl mit meinem Professor*innen als auch Mitstudierenden zu diskutieren. Ich recherchierte weiter zu dem Thema und erstellte eine qualitativ hochwertige Seminararbeit, die ich mit Professor Wagner anschlie\u00dfend weiter ausarbeitete. Im n\u00e4chsten Schritt pr\u00e4sentierte ich eine \u00fcberarbeitete Version der Arbeit auf der <a href=\"http:\/\/2019.ebizworkshop.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forschungskonferenz &#8222;Workshop on e-Business&#8220; (WeB 2019)<\/a>, die an der Munich Business School ausgerichtet wurde. Die Konferenzberichte wurden k\u00fcrzlich in der Springer-Buchreihe<em> Lecture Notes in Business Information Processing<\/em> ver\u00f6ffentlicht. <\/p>\n\n\n\n<p>Obwohl sich die Arbeitsweise in der Forschung stark von der im Beratungsgesch\u00e4ft unterscheidet, habe ich mich der Herausforderung gestellt und dabei mein methodisches und analytisches Verst\u00e4ndnis weiterentwickelt &#8211; ein Learning, das mir in meiner weiteren beruflichen Laufbahn sicherlich hilfreich sein wird. In meiner Masterarbeit und m\u00f6glichen weiteren Forschungsprojekten m\u00f6chte ich meine Forschung zum Einsatz von Cloud Computing in Organisationen weiter vertiefen.<\/p>\n\n\n\n<p>Auf <a href=\"https:\/\/www.researchgate.net\/publication\/338937832_MANAGING_CLOUD_COMPUTING_ACROSS_THE_PRODUCT_LIFECYCLE_DEVELOPMENT_OF_A_CONCEPTUAL_MODEL\" target=\"_blank\" rel=\"noreferrer noopener\">ResearchGate<\/a> l\u00e4sst sich die Konferenzpr\u00e4sentation einsehen. Zugang zu zur ver\u00f6ffentlichten Arbeit erhalten Sie \u00fcber <a href=\"https:\/\/link.springer.com\/chapter\/10.1007%2F978-3-030-67781-7_13\" target=\"_blank\" rel=\"noreferrer noopener\">SpringerLink<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Timo Puschkasch, Teilzeit-MBA-Student an der Munich Business School, und MBS-Professor Dr. David Wagner ver\u00f6ffentlichten k\u00fcrzlich ein Paper mit dem Titel &#8222;Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model&#8220;. Die Ideen f\u00fcr <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2021\/cloud-computing-fur-die-digitale-transformation-die-wahl-der-richtigen-cloud-computing-strategie-in-der-digitalen-produktentwicklung\/\" title=\"Cloud Computing f\u00fcr die digitale Transformation: Die Wahl der richtigen Cloud-Computing-Strategie in der digitalen Produktentwicklung\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":56,"featured_media":16315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,56,3181,5608,2272,92,90,95,11,13,16,17,30,39],"tags":[162,7537,3628,231,2805,3332,399,11684,9971,6058,3013],"coauthors":[9976],"class_list":["post-16308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-operations-de","category-fakultaet-forschung","category-forschung","category-homepage-de","category-mba-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","category-mbs-de","category-mbs-business-blog-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-studierende","category-wirtschaftsthemen","tag-beratung","tag-consulting-de","tag-digital-business","tag-digitale-transformation-de","tag-digitalisierung","tag-forschung","tag-mba-de","tag-mba-general-management-de","tag-mba-general-management","tag-publikation","tag-veroeffentlichung"],"yoast_head":"<!-- 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