{"id":16397,"date":"2021-03-03T14:41:02","date_gmt":"2021-03-03T13:41:02","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=16397"},"modified":"2022-04-13T09:40:45","modified_gmt":"2022-04-13T07:40:45","slug":"luxury-insight-talk-im-gesprach-mit-den-finalistinnen-der-mark-challenge-2020","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2021\/luxury-insight-talk-im-gesprach-mit-den-finalistinnen-der-mark-challenge-2020\/","title":{"rendered":"Luxury Insight Talk: Im Gespr\u00e4ch mit den Finalist*innen der Mark Challenge 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Die <a href=\"https:\/\/www.themarkchallenge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Challenge<\/a> ist ein j\u00e4hrlicher Businessplan-Wettbewerb der International University of Monaco, der sich an luxusbegeisterte Studierende und Entrepreneur*innen richtet. Bei dem Wettbewerb geht es um nachhaltige Gesch\u00e4ftskonzepte im Luxusbereich, die auf starken sozialen und \u00f6kologischen S\u00e4ulen bauen. Im Jahr 2020 kamen zwei der vier Finalistenteams \u2013 Kosha und ReBorn \u2013 von der Munich Business School. Team Kosha <a href=\"https:\/\/www.munich-business-school.de\/insights\/2020\/mark-challenge-2020-mbs-winning-team\/\">gewann sogar die 7. Ausgabe<\/a> der Challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Wettbewerb ist ein integraler Bestandteil des Masterschwerpunktes <em>Luxury Management<\/em>, bei dem die Studierenden das Gelernte in die Praxis umsetzen k\u00f6nnen. Um f\u00fcr die diesj\u00e4hrige Mark Challenge gut vorbereitet zu sein, lud Modulleiterin Julia Riedmeier die beiden letztj\u00e4hrigen MBS-Finalistenteams und ehemaligen Studierenden des Luxuskurses zum Luxury Insight Talk ein. Bernhard Franz vom Team Kosha sowie Emna Rabai und Pascale Ghoussainy vom Team ReBorn berichteten \u00fcber ihre Gesch\u00e4ftsideen und Erfahrungen. Au\u00dferdem standen sie den Studierenden f\u00fcr alle Fragen \u2013 ob praktisch, theoretisch oder pers\u00f6nlich \u2013 Rede und Antwort. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Folgende Kernaussagen gaben die damaligen Finalist*innen den diesj\u00e4hrigen Wettbewerbsteilnehmer*innen mit auf den Weg:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8222;Habt keine Angst vor Kritik und habt stets Rechtliches im Blick.&#8220; (Bernhard Franz)<\/p><p>&#8222;Nutzt das Lean Business Model Canvas und den Golden Circle &#8211; Simon Sinek ist der Beste!&#8220; (Emna Rabai)<\/p><p>&#8222;Nehmt es wirklich ernst und greift auf euer Netzwerk zur\u00fcck.&#8220; (Pascale Ghoussainy)<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Die MBS-Studierenden konnten wichtige Erkenntnisse aus dem Austausch mit den Finalteams ableiten:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Die Markenstrategie als Digitally Native Vertical Brand aufbauen (Elif \u00d6zk\u00f6)<\/li><li>In der Lage sein, in einem Satz zu erkl\u00e4ren, worum es bei dem Produkt geht, und die Alleinstellungsmerkmale herauszustellen (Helen Stierle)<\/li><li>Eine Idee kreieren, die umsetzbar und &#8222;einfach&#8220; zu realisieren ist (Felix Schmitt)<\/li><li>Immer mit dem Sinn und Zweck, dem Purpose beginnen (Yuqing Ma)<\/li><li>Die Chance nutzen, sich mit Fachleuten zu vernetzen, viel zu lernen und vor allem Spa\u00df am Projekt zu haben (Chun-Tzu Chen)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus waren sich alle einig, dass man sein Publikum gut kennen muss, um die Botschaft so klar und \u00fcberzeugend wie m\u00f6glich zu gestalten. Der erste Luxury Insight Talk hat allen Teilnehmenden gut gefallen und die Studierenden dazu motiviert, das Beste aus ihren Beitr\u00e4gen herauszuholen, wie MBS-Student Victor Daron erl\u00e4utert: &#8222;Das Treffen mit den Finalist*innen und Gewinner*innen der Mark Challenge 2020 hat mich motiviert. Zu h\u00f6ren, dass sie vor einem Jahr genau dort waren, wo wir es nun sind, zeigt uns, dass es mit harter Arbeit m\u00f6glich ist, eine solche Herausforderung zu meistern. Es war auch inspirierend und l\u00e4sst mich an meine Ideen und Kreativit\u00e4t glauben.&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Laufe des Semester ist ein weiterer Insight Talk ist mit Catarina Capelo Moreira vom Siegerteam Kosha geplant, bei dem die aktuellen Studierenden ihre Gesch\u00e4ftsidee pitchen und Feedback erhalten werden. Catarina Capelo Moreira wird dann z.B. auf das Konzept von Personas, Zielm\u00e4rkten, Mock-Up von Produkten und Dienstleistungen eingehen.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Der Luxury Insight Talk ist eine Reihe, in der Studierende des Schwerpunktes Luxury Management im <a href=\"https:\/\/www.munich-business-school.de\/master\/master-international-business\" target=\"_blank\" rel=\"noreferrer noopener\">Master International Business<\/a> Professionals und Alumni in Bezug auf Karrieretipps, pers\u00f6nliche Entwicklung oder kursbezogene Themen befragen k\u00f6nnen.<\/pre>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Die Mark Challenge ist ein j\u00e4hrlicher Businessplan-Wettbewerb der International University of Monaco, der sich an luxusbegeisterte Studierende und Entrepreneur*innen richtet. Bei dem Wettbewerb geht es um nachhaltige Gesch\u00e4ftskonzepte im Luxusbereich, die auf starken sozialen und <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2021\/luxury-insight-talk-im-gesprach-mit-den-finalistinnen-der-mark-challenge-2020\/\" title=\"Luxury Insight Talk: Im Gespr\u00e4ch mit den Finalist*innen der Mark Challenge 2020\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":60,"featured_media":16401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5608,66,72,82,85,95,13,16,17,30,39],"tags":[335,7838,386,10001,2747,1577,388,9532,11693,9529,4277,10003],"coauthors":[9721],"class_list":["post-16397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-de","category-innovation-entrepreneurship-de","category-international-business-de","category-master-de","category-master-international-business-de","category-mbs-de","category-mbs-campus-community-de","category-mbs-news-de","category-mbs-programme","category-studierende","category-wirtschaftsthemen","tag-innovation-de","tag-luxury-business-de","tag-luxury-management","tag-luxury-marketing","tag-luxus","tag-luxusmarken","tag-luxusmarken-management","tag-master-international-business","tag-master-international-business-de","tag-the-mark-challenge","tag-unternehmertum","tag-wettbewerb"],"yoast_head":"<!-- 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