{"id":16406,"date":"2021-03-03T14:41:02","date_gmt":"2021-03-03T13:41:02","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=16406"},"modified":"2022-04-13T15:58:16","modified_gmt":"2022-04-13T13:58:16","slug":"luxury-insight-talk-in-conversation-with-the-finalists-of-the-mark-challenge-2020","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2021\/luxury-insight-talk-in-conversation-with-the-finalists-of-the-mark-challenge-2020\/","title":{"rendered":"Luxury Insight Talk: In Conversation With the Finalists of the Mark Challenge 2020"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.themarkchallenge.com\/\">The Mark Challenge<\/a> is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build upon strong social, environmental pillars. In 2020, two out of the four finalist teams \u2013 Kosha and ReBorn \u2013 were from Munich Business Schools, wherefrom team <a href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2020\/mark-challenge-2020-mbs-teams\/\">Kosha even won the 7<sup>th<\/sup> edition<\/a> of the challenge.<\/p>\n\n\n\n<p>The competition is an integral part of the master&#8217;s concentration <em>Luxury Management<\/em>, where the students can bring their learnings to life. To be well prepared for this year\u2019s Mark Challenge, the module leader Julia Riedmeier invited last year\u2019s two MBS finalist teams and former students of the luxury course to the Luxury Insight Talk. Bernhard Franz from team Kosha and Emna Rabai together with Pascale Ghoussainy from team ReBorn shared their business concepts, experiences and lessons learned. Further they opened up the discussion floor to answer all questions from the current students, whether practical, theoretical or personal.<\/p>\n\n\n\n<p>The then finalists provided this year&#8217;s participants with the following key takeaways:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8222;Don\u2019t be scared of criticism and make sure you pay attention to legal rights.&#8220; (Bernhard Franz)<\/p><p>&#8222;Use the lean business model canvas and the golden circle \u2013 Simon Sinek is the best!&#8220; (Emna Rabai)<\/p><p>&#8222;Take it more seriously and reach out to your network,.&#8220; (Pascale Ghoussainy)<\/p><\/blockquote>\n\n\n\n<p>The MBS students were able to derive important learnings from the exchange with the final teams:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Build your brand strategy as a digitally native vertical brand (Elif \u00d6zk\u00f6k)<\/li><li>Be able to explain in one sentence what your product is about and how it is better than the others (Helen Stierle)<\/li><li>Create an idea that is feasible and \u201ceasy\u201d to bring to life (Felix Schmitt)<\/li><li>Always start with the purpose (Yuqing Ma)<\/li><li>Seize the chance to connect with professionals, to learn a lot, and most importantly, to have fun during your project (Chun-Tzu Chen)<\/li><\/ul>\n\n\n\n<p>Furthermore, all agreed that you need to know your audience to design the message as clear and compelling as possible. The first Luxury Insight Talk was well enjoyed by all participants and motivated the students to get the best out of their ideas, as MBS student Victor Daron explains: &#8222;Meeting the finalists and winners of the Mark Challenge 2020 motivated me because hearing that a year ago they were exactly where we are now gives us hope and shows us that succeeding in such a challenge is possible with hard work. It was also inspiring to make me believe in my ideas and my creativity,.&#8220;<\/p>\n\n\n\n<p>Another Insight Talk is planned with Catarina Capelo Moreira of the winning team Kosha, where the current students will pitch their business idea and receive feedback. Catarina Capelo Moreira will then further go into detail on e.g., the concept of personas, target markets, mock-up of product and services.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">The Luxury Insight Talk is a series where students of the Luxury Management concentration in the <a href=\"https:\/\/www.munich-business-school.de\/en\/master\/master-international-business\" target=\"_blank\" rel=\"noreferrer noopener\">International Business master's program<\/a> can ask professional and former students in respect to career advice, personal development or course related topics.<\/pre>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>The Mark Challenge is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2021\/luxury-insight-talk-in-conversation-with-the-finalists-of-the-mark-challenge-2020\/\" title=\"Luxury Insight Talk: In Conversation With the Finalists of the Mark Challenge 2020\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":60,"featured_media":16401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2253,5610,1537,1567,2263,1579,2336,2288,1623,2011,1657],"tags":[4918,2430,2749,1573,383,4920,1575,10001,9532,9529],"coauthors":[9721],"class_list":["post-16406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-topics","category-homepage-en","category-innovation-entrepreneurship","category-international-business","category-master","category-master-international-business","category-mbs","category-mbs-campus-community","category-mbs-news-en","category-mbs-programs","category-students","tag-competition","tag-innovation","tag-luxury","tag-luxury-brand-management","tag-luxury-brands","tag-luxury-business","tag-luxury-management-en","tag-luxury-marketing","tag-master-international-business","tag-the-mark-challenge"],"yoast_head":"<!-- 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with the master&#039;s students with a concentration in Luxury Management at MBS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2021\/luxury-insight-talk-in-conversation-with-the-finalists-of-the-mark-challenge-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T13:41:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T13:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/03\/Luxury-Insight-Talk_Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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Als Gr\u00fcnderin und Managing Director von CODE LUXE, einer Strategieberatung f\u00fcr Luxusmarken, arbeitet sie eng mit Unternehmenslenker*innen zusammen. Dies haupts\u00e4chlich im Bereich digitaler und Neo-Luxus-Strategien in der Automobil-, Schmuck- &amp; Uhren- sowie Yachting-Industrie. Neben ihrer Beratungst\u00e4tigkeit hat sie einen Lehrauftrag f\u00fcr u.a. Marktforschung an der International University of Monaco und die Leitung des Luxusmoduls im Masterprogramm International Business der Munich Business School (MBS) inne. Ein besonderes Format ihres Moduls Luxury Management ist der Luxury Business Dialogue \u2013 eine Vortragsreihe, in der ausgew\u00e4hlte Luxus-Professionals ihr Wissen und ihre Erfahrung zu einem bestimmten Luxus-Thema teilen und sich mit zuk\u00fcnftigen Talenten vernetzen. Dar\u00fcber hinaus ist Dr. Julia Riedmeier Jurymitglied des j\u00e4hrlich in Monaco stattfindenden Pitching-Wettbewerbs f\u00fcr Luxusunternehmen \\\"The Mark Challenge\\\" und Think-Tank-Mitglied der digitalen Plattform f\u00fcr nachhaltigen Luxus \\\"Haus von Eden\\\". Die Kombination ihrer Beratungs- und Industrieerfahrung mit akademischen Kenntnissen und Praktiken ist ein wesentlicher Vorteil ihrer Kurse. In ihrer Doktorarbeit widmete sie sich der Rolle des Luxusmarkenmanagements in Zeiten der Co-Kreation. Vor ihrer Promotion studierte sie International Business in Berlin, M\u00fcnchen, Shanghai mit dem Schwerpunkt auf Luxusmarkenmanagement. Sie hat einen Master-Abschluss der MBS. 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Riedmeier","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/e92b5c3f17b1d028939a3f97775a3614","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Julia-Riedmeier_web-96x96.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/11\/Julia-Riedmeier_web-96x96.jpg","caption":"Julia Riedmeier"},"description":"Dr. Julia Riedmeier ist Strategieberaterin und Dozentin f\u00fcr Luxusmanagement und Marktforschung. Als Gr\u00fcnderin und Managing Director von CODE LUXE, einer Strategieberatung f\u00fcr Luxusmarken, arbeitet sie eng mit Unternehmenslenker*innen zusammen. Dies haupts\u00e4chlich im Bereich digitaler und Neo-Luxus-Strategien in der Automobil-, Schmuck- &amp; Uhren- sowie Yachting-Industrie. Neben ihrer Beratungst\u00e4tigkeit hat sie einen Lehrauftrag f\u00fcr u.a. Marktforschung an der International University of Monaco und die Leitung des Luxusmoduls im Masterprogramm International Business der Munich Business School (MBS) inne. Ein besonderes Format ihres Moduls Luxury Management ist der Luxury Business Dialogue \u2013 eine Vortragsreihe, in der ausgew\u00e4hlte Luxus-Professionals ihr Wissen und ihre Erfahrung zu einem bestimmten Luxus-Thema teilen und sich mit zuk\u00fcnftigen Talenten vernetzen. Dar\u00fcber hinaus ist Dr. Julia Riedmeier Jurymitglied des j\u00e4hrlich in Monaco stattfindenden Pitching-Wettbewerbs f\u00fcr Luxusunternehmen \"The Mark Challenge\" und Think-Tank-Mitglied der digitalen Plattform f\u00fcr nachhaltigen Luxus \"Haus von Eden\". Die Kombination ihrer Beratungs- und Industrieerfahrung mit akademischen Kenntnissen und Praktiken ist ein wesentlicher Vorteil ihrer Kurse. In ihrer Doktorarbeit widmete sie sich der Rolle des Luxusmarkenmanagements in Zeiten der Co-Kreation. Vor ihrer Promotion studierte sie International Business in Berlin, M\u00fcnchen, Shanghai mit dem Schwerpunkt auf Luxusmarkenmanagement. Sie hat einen Master-Abschluss der MBS. 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