{"id":16736,"date":"2021-04-27T15:44:36","date_gmt":"2021-04-27T13:44:36","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=16736"},"modified":"2023-07-03T10:44:57","modified_gmt":"2023-07-03T08:44:57","slug":"neue-publikationen-aus-der-mbs-professorenschaft","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/","title":{"rendered":"Neue Publikationen aus der MBS-Professorenschaft"},"content":{"rendered":"\n<p><strong>Auch in den vergangenen Monaten sind wieder einige Journalbeitr\u00e4ge aus dem Kreis der MBS-Professorenschaft erschienen. Im Blogartikel geben wir einen \u00fcber \u00dcberblick \u00fcber die j\u00fcngsten Publikationen. <\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1.jpg\" alt=\"MBS Prof. Dr. Sophie Hieke\" class=\"wp-image-16749\" width=\"217\" height=\"217\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1.jpg 2336w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-200x200.jpg 200w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-1024x1024.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-150x150.jpg 150w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-1536x1536.jpg 1536w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/figure>\n<\/div>\n\n\n<p>Wie schon in vorherigen Publikationen besch\u00e4ftigt sich MBS-Professorin Dr. Sophie Hieke auch in ihrem aktuellen Paper &#8222;Preferences of German Consumers for Meat Products Blended with Plant-Based Proteins&#8220; mit dem Thema Ern\u00e4hrung und Konsum, genauer gesagt mit dem Konsum und der Akzeptanz sog. Meathybrids. W\u00e4hrend der Fleischkonsum mehr und mehr in die Kritik ger\u00e4t, erleben pflanzliche Fleischersatzprodukte als alternative Proteinquelle mit mehreren sozialen, \u00f6kologischen und wahrscheinlich gesundheitlichen Vorteile einen Boom. Gleichwohl hat die Forschung gezeigt, dass in vielen L\u00e4ndern Verbraucher*innen eine starke Bindung zu Fleisch haben und dieses als integrales Element ihrer t\u00e4glichen Ern\u00e4hrung betrachten. F\u00fcr diese Zielgruppe k\u00f6nnen sog. Meathybrids, bei denen nur ein Bruchteil des Fleischprodukts (20% bis 50%) durch pflanzliche Proteine ersetzt, eine Br\u00fccke zu einem nachhaltigeren Lebensmittelkonsum sein. Der Forschungsbeitrag, der in Zusammenarbeit mit den Wissenschaftler*innen Profeta, Baune, Smetana, Bornkessel, Broucke, Van Royen, Enneking, Weiss, Heinz und Terjung entstanden ist, untersucht die Pr\u00e4ferenzen und Einstellungen 500 deutscher Konsument*innen gegen\u00fcber Meathybrids. Es wird deutlich, dass bereits mehr als 50 Prozent der Verbraucher*innen zumindest gelegentlich Fleisch ersetzen und dass die eigene Gesundheit(swahrnehmung) als Argument, auf Fleisch zu verzichten, schwerer wiegt als altruistische Motive wie beispielsweise Tier- und Umweltschutz. Der vollst\u00e4ndige Beitrag kann <a href=\"https:\/\/www.mdpi.com\/2071-1050\/13\/2\/650\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a> nachgelesen werden. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/MBS-Heiko-Seif-edited.jpg\" alt=\"MBS Prof. Dr. Heiko Seif\" class=\"wp-image-16739\" width=\"215\" height=\"267\"\/><\/figure>\n<\/div>\n\n\n<p>Heiko Seifs j\u00fcngster Journalbeitrag &#8222;Service innovation enabled by Internet of Things and cloud computing \u2013 a service-dominant logic perspective&#8220; ist durch einen Auslandsaufenthalt an der indischen MBS-Partnerhochschule Management Development Insitute in Gurgaon entstanden. Gemeinsam mit den inidsischen Kolleg*innen analysiert MBS-Professor Dr. Heiko Seif Service-Innovation im Kontext von Systemen mit schichtweise-modularer und serviceorientierter Architektur im Luftfahrtbereich wobei wichtige operative Prinzipien f\u00fcr die Orchestrierung des Service-Innovationsprozesses abgeleitet werden k\u00f6nnen. Die Kombination der komplement\u00e4ren Paradigmen des Internets der Dinge (IdD) und von Cloud Computing hat ein gro\u00dfes Potenzial f\u00fcr die Schaffung innovativer Dienste. W\u00e4hrend die technischen Aspekte dieser Integration in der Forschung bereits abgebildet wurden, hat der Prozess der Dienstleistungsinnovation bisher noch nicht viel Aufmerksamkeit erhalten, sodass das vorliegende Paper hier eine Leerstelle f\u00fcllt. <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/09537325.2021.1903417\" target=\"_blank\" rel=\"noreferrer noopener\">Hier<\/a> kann der vollst\u00e4ndige Beitrag erworben werden. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/MBS-PKraft-edited.jpg\" alt=\"MBS Prof. Dr. Patricia Kraft\" class=\"wp-image-16738\" width=\"177\" height=\"177\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/MBS-PKraft-edited.jpg 575w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/MBS-PKraft-edited-200x200.jpg 200w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/MBS-PKraft-edited-150x150.jpg 150w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><\/figure>\n<\/div>\n\n\n<p>Mit dem Internet der Dinge besch\u00e4ftigt sich auch MBS-Professorin Dr. Patricia Kraft in ihrem j\u00fcngsten Forschungsbeitrag. Das Paper &#8222;New business models with Industrie 4.0 in the German Mittelstand&#8220; gibt einen \u00dcberblick \u00fcber verschiedene Arten von digitalen Gesch\u00e4ftsmodellen, einschlie\u00dflich wichtiger externer und interner Treiber. Am Beispiel eines deutschen Mittelstandsunternehmen, das aktuell diesen Prozess durchl\u00e4uft, zeigen die Wissenschaftler*innen Kraft, Helm und Dowling, dass die Komplexit\u00e4t und Erfolgschancen von neuen Gesch\u00e4ftsmodellen im Kontext von Industrie 4.0 mit der Integration von Akteur*innen aus dem jeweiligen \u00d6kosystem und einem Fokus auf das System anstatt auf das Produkt steigen. Der vollst\u00e4ndige Beitrag kann <a href=\"https:\/\/www.inderscience.com\/info\/inarticle.php?artid=114308\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a> eingesehen werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Auch in den vergangenen Monaten sind wieder einige Journalbeitr\u00e4ge aus dem Kreis der MBS-Professorenschaft erschienen. Im Blogartikel geben wir einen \u00fcber \u00dcberblick \u00fcber die j\u00fcngsten Publikationen. Wie schon in vorherigen Publikationen besch\u00e4ftigt sich MBS-Professorin Dr. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\" title=\"Neue Publikationen aus der MBS-Professorenschaft\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":14155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,53,3181,5608,66,2272,92,90,95,11,13,16,100,39],"tags":[8655,231,2805,10191,3332,10193,9568,421,6058,10192,3013],"coauthors":[685],"class_list":["post-16736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dba-de","category-digital-business-operations-de","category-forschung","category-homepage-de","category-innovation-entrepreneurship-de","category-mba-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","category-mbs-de","category-mbs-business-blog-de","category-mbs-campus-community-de","category-mbs-news-de","category-soziale-verantwortung","category-wirtschaftsthemen","tag-consumer-behaviour","tag-digitale-transformation-de","tag-digitalisierung","tag-ernahrung","tag-forschung","tag-internet-der-dinge","tag-konsum","tag-mittelstand-de","tag-publikation","tag-service-innovation-2","tag-veroeffentlichung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neue Publikationen aus der MBS-Professorenschaft<\/title>\n<meta name=\"description\" content=\"Der Blogartikel gibt einen \u00dcberblick \u00fcber die j\u00fcngsten Journal-Publikationen der Professor*innen an der Munich Business School.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue Publikationen aus der MBS-Professorenschaft\" \/>\n<meta property=\"og:description\" content=\"Der Blogartikel gibt einen \u00dcberblick \u00fcber die j\u00fcngsten Journal-Publikationen der Professor*innen an der Munich Business School.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T13:44:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-03T08:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Neue Publikationen aus der MBS-Professorenschaft\",\"datePublished\":\"2021-04-27T13:44:36+00:00\",\"dateModified\":\"2023-07-03T08:44:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\"},\"wordCount\":488,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg\",\"keywords\":[\"Consumer Behaviour\",\"Digitale Transformation\",\"Digitalisierung\",\"Ern\u00e4hrung\",\"Forschung\",\"Internet der Dinge\",\"Konsum\",\"Mittelstand\",\"Publikation\",\"Service-Innovation\",\"Ver\u00f6ffentlichung\"],\"articleSection\":[\"DBA\",\"Digital Business &amp; Operations\",\"Forschung\",\"Homepage DE\",\"Innovation &amp; Entrepreneurship\",\"MBA\",\"MBA General Management Full-Time\",\"MBA General Management Part-Time\",\"MBS\",\"MBS Business Blog\",\"MBS Campus &amp; Community\",\"MBS News\",\"Soziale Verantwortung\",\"Wirtschaftsthemen\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\",\"name\":\"Neue Publikationen aus der MBS-Professorenschaft\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg\",\"datePublished\":\"2021-04-27T13:44:36+00:00\",\"dateModified\":\"2023-07-03T08:44:57+00:00\",\"description\":\"Der Blogartikel gibt einen \u00dcberblick \u00fcber die j\u00fcngsten Journal-Publikationen der Professor*innen an der Munich Business School.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg\",\"width\":2560,\"height\":1380,\"caption\":\"a stack of various journals and magazines\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beitragsart\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MBS Business Blog\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/mbs-business-blog-de\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Neue Publikationen aus der MBS-Professorenschaft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neue Publikationen aus der MBS-Professorenschaft","description":"Der Blogartikel gibt einen \u00dcberblick \u00fcber die j\u00fcngsten Journal-Publikationen der Professor*innen an der Munich Business School.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/","og_locale":"de_DE","og_type":"article","og_title":"Neue Publikationen aus der MBS-Professorenschaft","og_description":"Der Blogartikel gibt einen \u00dcberblick \u00fcber die j\u00fcngsten Journal-Publikationen der Professor*innen an der Munich Business School.","og_url":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2021-04-27T13:44:36+00:00","article_modified_time":"2023-07-03T08:44:57+00:00","og_image":[{"width":2560,"height":1380,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Neue Publikationen aus der MBS-Professorenschaft","datePublished":"2021-04-27T13:44:36+00:00","dateModified":"2023-07-03T08:44:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/"},"wordCount":488,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg","keywords":["Consumer Behaviour","Digitale Transformation","Digitalisierung","Ern\u00e4hrung","Forschung","Internet der Dinge","Konsum","Mittelstand","Publikation","Service-Innovation","Ver\u00f6ffentlichung"],"articleSection":["DBA","Digital Business &amp; Operations","Forschung","Homepage DE","Innovation &amp; Entrepreneurship","MBA","MBA General Management Full-Time","MBA General Management Part-Time","MBS","MBS Business Blog","MBS Campus &amp; Community","MBS News","Soziale Verantwortung","Wirtschaftsthemen"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/","url":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/","name":"Neue Publikationen aus der MBS-Professorenschaft","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg","datePublished":"2021-04-27T13:44:36+00:00","dateModified":"2023-07-03T08:44:57+00:00","description":"Der Blogartikel gibt einen \u00dcberblick \u00fcber die j\u00fcngsten Journal-Publikationen der Professor*innen an der Munich Business School.","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2020\/03\/Publications-scaled.jpg","width":2560,"height":1380,"caption":"a stack of various journals and magazines"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/2021\/neue-publikationen-aus-der-mbs-professorenschaft\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Beitragsart","item":"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/"},{"@type":"ListItem","position":3,"name":"MBS Business Blog","item":"https:\/\/www.munich-business-school.de\/insights\/category\/beitragsart\/mbs-business-blog-de\/"},{"@type":"ListItem","position":4,"name":"Neue Publikationen aus der MBS-Professorenschaft"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/16736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=16736"}],"version-history":[{"count":8,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/16736\/revisions"}],"predecessor-version":[{"id":21295,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/16736\/revisions\/21295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/14155"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=16736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=16736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=16736"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=16736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}