{"id":17847,"date":"2021-11-29T11:30:00","date_gmt":"2021-11-29T10:30:00","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=17847"},"modified":"2023-06-27T12:26:58","modified_gmt":"2023-06-27T10:26:58","slug":"your-next-idea-could-be-your-best-masters-student-felix-schmitt-on-his-agency-fesch-and-starting-a-business-alongside-your-studies","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2021\/your-next-idea-could-be-your-best-masters-student-felix-schmitt-on-his-agency-fesch-and-starting-a-business-alongside-your-studies\/","title":{"rendered":"Your Next Idea Could Be Your Best: Master\u2019s Student Felix Schmitt on His Agency, FESCH, and Starting a Business Alongside Your Studies"},"content":{"rendered":"\n

Combining studying and self-employment can be demanding. Nevertheless, a year ago Felix Schmitt decided to enroll on the master\u2019s program in International Business<\/a> at Munich Business School \u2013 even though he had already founded his own advertising agency, FESCH, at the age of 19. He advises customers on marketing issues and supports them in areas such as concept creation, branding, media production, online marketing and design. In this blog article, Felix explains how he came to set up his agency, what drives him, and which courses at MBS have helped him navigate the world of self-employment. <\/strong><\/p>\n\n\n\n

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In the second semester of my bachelor\u2019s degree, a classmate told me about his side job outside his studies. He was working freelance, doing social media marketing for a bar in the center of Hamburg. I was pleased for him and, at the same time, I suddenly thought: I can do that too!<\/em> Where exactly that thought came from, at the age of 19, I can only imagine. I had taught myself a little graphic design and web design when I was younger and I had also spent a semester studying media management. In any case, I had always been fascinated by advertising, whether on the TV or in large out-of-home formats. I headed home with the thought still in my head. By chance, a few days later, I heard that a youth organization in my area needed flyers to attract new members. The only condition \u2013 and how else could I do it, of course \u2013 was that I had to provide an invoice for my work. So, I went down to my town\u2019s trade licensing office and set up as a sole trader. It cost me 45 minutes\u2019 patience in the waiting room, \u20ac25 in cash and some parental advice to help me answer the finance authority\u2019s questions. Looking back, I\u2019d say they were my most valuable professional investments to date.<\/p>\n\n\n\n

Four-and-a-half years later, I know that my instincts back then were right. I\u2019m convinced that everyone has something they can do pretty well \u2013 they just have to figure out what it is. That doesn\u2019t mean that everyone should immediately set up their own business, because self-employment certainly isn\u2019t an end in itself. In my work, for example, I focus on solving my customers\u2019 problems. That\u2019s the duty I\u2019ve committed to fulfill with my advertising agency, FESCH<\/a>. These problems can be very wide-ranging. However, when I try to solve them with FESCH, they almost always have something to do with marketing. My agency\u2019s work covers various areas, such as conceptual and creative work for campaigns, web design, graphic design, branding consultancy, online marketing and the photo and video content creation work that goes along with it. I help all manner of customers with these services. It might be a new start-up or a prestigious research institute, a member of the German parliament or a MDAX-listed company in Munich. I apply my creativity to assist them all, day in and day out, quite often in collaboration with freelancers and other agencies. Discussing matters with my customers, creating things, breathing life into a campaign \u2013 that\u2019s what I enjoy.<\/p>\n\n\n\n

I don\u2019t lack motivation because there are plenty of things that fill me with pride. The fact that I like to look at my sales trends over the course of a year might not be unusual for a student at a business school. For me, though, it\u2019s more important to look at which customers I can achieve this progress with and how I can find fresh, dynamic answers to the issues they face. Another thing that motivates me is the fact that the name FESCH appears in every service my agency provides. FESCH isn\u2019t just a German word that means chic, cool and stylish, it\u2019s also a portmanteau of my first and last names. That emboldens me to always do my best and create lasting value for my customers. It also makes me proud that all of my customers trust me, listen to me and have the courage to collaborate with a 24-year-old student.<\/p>\n\n\n\n

Meeting other open-minded people was one of the reasons that motivated me to enroll on a master\u2019s program at Munich Business School after I finished my bachelor\u2019s degree. I deliberately chose an international program so that I could make new friends, engage in inspiring discussions and broaden my horizons \u2013 and a degree at MBS is certainly not a conventional business program. Besides my eagerness to make new contacts and expand my professional network, I wanted to engage more with theory and substance. The marketing courses with Prof. Dr. Hieke in my first and second semesters really developed my marketing expertise. At the same time, I also remember fascinating lectures on the Luxury Brand Management course with Dr. Riedmeier, as I was able to learn about brand management for major luxury brands and apply this to how I handle my customers. That happened in a lot of courses at MBS.<\/p>\n\n\n\n\n\n\n

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\"Felix<\/figure>\n<\/div>\n\n\n

There\u2019s a German saying: Wer selbst\u00e4ndig ist, arbeitet selbst und st\u00e4ndig<\/em>. It means that being self-employed is something you devote yourself to at all times. And, of course, it isn\u2019t always easy to combine my studies with my agency in terms of scheduling. Fortunately, I\u2019ve only had to decide between the two on rare occasions, such as during a video production project in Berlin. In that case, the online study services at MBS during the COVID-19 pandemic were very helpful; I was able to attend my lectures and even took an exam in one of my customer\u2019s meeting rooms. Besides working and studying, though, I also think it\u2019s important to reserve some down time. In the Success Factor Happiness<\/em> course with Prof. Dr. Schmidkonz, I learned how to deal with stress and concentrate on the things that matter. In my experience, knowing what my goals are, what I want to achieve, why I want to achieve it and for whom is a key insight for achieving balance in my day-to-day life.<\/p>\n\n\n\n

My studies at MBS and my work with my agency have taught me a few things along the way. I would encourage you to expand your professional and private networks, approach others with an open mind and listen to them \u2013 and that\u2019s something that I can still do better at times. My customers have almost all come about as a result of personal connections; I\u2019ve hardly ever had to do cold calling. That said, it\u2019s also important that you don\u2019t just follow the clich\u00e9 of self-employment, which I sometimes see on Instagram or LinkedIn. A business card with \u201cCEO\u201d on it doesn\u2019t turn anyone into a serious business executive. In my opinion, the daily motivation to make progress and go the extra mile is the only way to achieve that. You need to focus on meeting your expectations of yourself and, with a little luck, maybe even exceed them. It can sometimes be difficult, tiring and stressful \u2013 but it\u2019s worth it! Find out what you\u2019re good at and then seize the opportunities that come to you. Your next idea could be your best.<\/p>\n","protected":false},"excerpt":{"rendered":"

Combining studying and self-employment can be demanding. Nevertheless, a year ago Felix Schmitt decided to enroll on the master\u2019s program in International Business at Munich Business School \u2013 even though he had already founded his […]<\/a><\/p>\n<\/div>","protected":false},"author":56,"featured_media":17838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12000,1743,1627,5610,1537,1551,7136,1579,7132,2336,1623,1657],"tags":[10475,10476,1633,1683,4304,2518,10468,9710,5327,1797,9532,9494,2555,10474,10473],"coauthors":[10471],"class_list":["post-17847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-life-en","category-career","category-entrepreneurs","category-homepage-en","category-innovation-entrepreneurship","category-marketing-sales","category-master-innovation-and-entrepreneurship","category-master-international-business","category-master-international-marketing-and-brand-management","category-mbs","category-mbs-news-en","category-students","tag-advertising","tag-advertising-agency","tag-career","tag-corporate-social-responsibility","tag-entrepreneur","tag-entrepreneurship","tag-fesch","tag-founders","tag-founding","tag-marketing-en","tag-master-international-business","tag-self-employment","tag-start-up","tag-starting-a-business","tag-studying"],"yoast_head":"\n\u2713 MBS Student Felix Schmitt on His Agency, FESCH, & Founding<\/title>\n<meta name=\"description\" content=\"Being self-employed with your own agency and studying at the same time? 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